A visit to Process Expo last week revealed a clearer pint for ice cream, a space-saving rectangular container and two fresh aseptic packaging developments that all raise impact at retail.
My first few steps into the north hall of McCormick Place, Chicago, at the International Dairy Show/ Process Expo last week uncovered a pair of major vendors that both offered a pair of packaging developments. It was a very encouraging start to what turned out to be a productive day. Each of the foursome provided unique benefits for brand owners looking for optimized, differentiating packaging options for consumers.
My first booth visit was with Berry Plastics where Lauren Piekos, product marketing, rigid open top division, pointed me toward the company’s latest packaging that was clearly different, literally so. A new clarified, freezable grade of polypropylene resin molded into a tapered pint container (seen above) provided impressive shelf appeal for the virtual gelato inside. Piekos said that the new ultra-transparent containers had been launched in July.
In addition to high contact clarity, the new containers featured “Iconic” printing, Berry Plastic’s designation for a high-resolution European-based printing technology that the company has been using over the past 12 months. Described as an “indirect flexographic-printing method,” Iconic uses up to 7 colors and is more economical than in-mold labeling for container decoration, Piekos says. It is applicable to round and nonround containers on white, clear or colored substrates.
Piekos then led me to a development that aims to change the shape of dairy packaging…