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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

To mitigate risk, the edible cannabis market needs packaging that clearly communicates dosage, warnings and regulatory information, as well as includes child-resistant (CR) features.

 


Article

For sustainable packaging, 2020 is set to be a year of action and reaction, building on the fast-growing trends we have seen in the last two years, as subject matter expert Nina Goodrich laid out in her


Article

Creating a successful packaging design takes work. And inspiration. And resources. An idea here; an example there. Advice from other packaging design experts. Every bit helps fuel your creativity engine.


Article

Just try not to fall in love with these fun and festive seasonal Valentine’s Day snack packages.


Article

“Love at first sight”—cliché for sure, but in a packaging sense, I would go so far as to call it the kind of first impression brands dream of.


Article

Demonstrating its continued commitment to increasing packaging sustainability, Colgate-Palmolive Co.


Article

New 100% postconsumer recycled (PCR) content version of a 30% PCR RPET clear plastic folding carton aligns with retailer and brand owners’ elevated targets for sustainable packaging.


Article

Increased legalization of cannabis in North America is creating a significant opportunity for packaging suppliers and designers.


Article

Brand owners and their packaging designers strive for a bull’s-eye with each new creative brief, but the package designs that make it into the marketplace aren’t always on target.


Article

As we focus our attention on 2020 and the coming years, it is more evident than ever that labeling is changing in a big way.


Article

“As vape manufacturers and legislators react to the recent outbreak of lung ailments, connected packaging and identification solutions could help reassure consumers by educating them and authenticating products b


Article

With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted.


Article

Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage. 

 


Article

The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.


Article

As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.


To mitigate risk, the edible cannabis market needs packaging that clearly communicates dosage, warnings and regulatory information, as well as includes child-resistant (CR) features.

 

We’ve...


For sustainable packaging, 2020 is set to be a year of action and reaction, building on the fast-growing trends we have seen in the last two years, as subject matter expert Nina Goodrich laid out in her...


Creating a successful packaging design takes work. And inspiration. And resources. An idea here; an example there. Advice from other packaging design experts. Every bit helps fuel your creativity engine. Will it work for my product? How...


Just try not to fall in love with these fun and festive seasonal Valentine’s Day snack packages. From the intimacy of personalization to classic hearts, Valentine’s Day packaging aims to get that special someone’s attention.

Packaging...


“Love at first sight”—cliché for sure, but in a packaging sense, I would go so far as to call it the kind of first impression brands dream of.

Making this a reality, however, requires a pivot in how brands conceptualize a...


Demonstrating its continued commitment to increasing packaging sustainability, Colgate-Palmolive Co. is launching its new Smile for Good toothpaste brand in the recyclable high-density polyethylene (HDPE) tube the company introduced last year. The...


New 100% postconsumer recycled (PCR) content version of a 30% PCR RPET clear plastic folding carton aligns with retailer and brand owners’ elevated targets for sustainable packaging.

Up until now, the HLP Klearfold RPET30 been the highest...


Increased legalization of cannabis in North America is creating a significant opportunity for packaging suppliers and designers. But to work effectively with cannabis brand owners, vendors need a solid understanding of the category’s special...


Brand owners and their packaging designers strive for a bull’s-eye with each new creative brief, but the package designs that make it into the marketplace aren’t always on target.

The reasons for failure are myriad. The package may be great...


As we focus our attention on 2020 and the coming years, it is more evident than ever that labeling is changing in a big way. To many, this should be no surprise as the nature of business itself has rapidly shifted with the addition of new...


“As vape manufacturers and legislators react to the recent outbreak of lung ailments, connected packaging and identification solutions could help reassure consumers by educating them and authenticating products before they buy,” says...


With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted. Successful brands in 2020 will be those that find creative ways to...


Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage. 

 

...


The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.

The most-read packaging design-related articles from Packaging Digest reflect an industry full of creative...


As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.

Shining the light on how high-quality...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Tuesday, June 9, 2020 to Thursday, June 11, 2020

The region's premier packaging event connects professionals from companies like PepsiCo, Pepperidge Farms, and Mars with suppliers offering the latest packaging technologies, including a range of automation solutions, from semi-automatic equipment to...

Tuesday, June 9, 2020 to Thursday, June 11, 2020

The east coast's largest medtech event offers professionals from companies such as Abbott, Boston Scientific, and Johnson & Johnson a chance to see the latest technologies and solutions in biocompatible materials, components, assembly, contract...

Tuesday, June 9, 2020 to Thursday, June 11, 2020

Engineers and executives can see live demos of the latest automation and robotics technologies, including robotic accessories, motion control devices, automation software and Industry 4.0 solutions.

Wednesday, October 7, 2020 to Thursday, October 8, 2020

Packaging professionals can find solutions to upgrade operations and source new technologies. Get an insider's look at the latest industry products.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

See solutions from across the entire concept-to-market product cycle. Everything medical, design, and manufacturing converges and intersects here with sustainable packaging and plastics, robotics and automation, and 3D printing and IoT.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

Medtech engineers and innovators who need to solve tricky challenges can discover solutions in sustainable plastics, smart packaging, biocompatible materials, 3D printing, and IIoT.