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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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Simple to install and easy to use, the QL-120X produces premium 1200 x 1200 dpi color labels for short or long production runs and will be on display at MinnPack 2019 October 23-24.

 


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Popular articles on PackagingDigest.com in the month of July 2019 were among the most diverse in recent memory, as far as topics go.


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Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards.


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In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source.


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Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 


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Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 


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An infographic of the top sustainable companies from each state includes those familiar to packaging professionals as either brands or vendors.

 


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The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.


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More than five decades ago, it was quite a leap for packaging engineers to design and produce containers and materials that could function on a spacecraft.


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Shifts in sustainability focus, ecommerce challenges and food packaging issues continue to lead the trends we’ve been tracking this year.


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Not long ago, refilling packages was something typically associated only with the granola set—picture Birkenstock-clad shoppers lugging their pantry jars to the co-op grocery.


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It is AmeriStar Award season once again, and the Institute of Packaging Professionals (IoPP) has announced the competition’s 2019 winners.


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I spy with my little eye a dozen dazzling packages that appeal to today’s snackers.


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The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar.


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As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S.


Simple to install and easy to use, the QL-120X produces premium 1200 x 1200 dpi color labels for short or long production runs and will be on display at MinnPack 2019 October 23-24.

 

Do-it-yourself homeowners may sometimes be...


Popular articles on PackagingDigest.com in the month of July 2019 were among the most diverse in recent memory, as far as topics go. Besides the ever-present interest in sustainability, readers explored packaging for #SpaceWeek, innovative snack...


Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards. The annual worldwide competition attracts entries from brand owners and designers that have redesigned packages for food, beverage,...


In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source. Green coating and aluminum black eyes make...


Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 

As the legalization of cannabis spreads across...


Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 

For those who make their creative contributions via the written...


An infographic of the top sustainable companies from each state includes those familiar to packaging professionals as either brands or vendors.

 

There are any number of ways to view the sustainable packaging market including by market...


The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.

This limited-edition...


More than five decades ago, it was quite a leap for packaging engineers to design and produce containers and materials that could function on a spacecraft. So during Space Week and on the cusp of the 50th anniversary of NASA’s historic moon...


Shifts in sustainability focus, ecommerce challenges and food packaging issues continue to lead the trends we’ve been tracking this year. With half of 2019 behind us, let’s look at the packaging stories our global packaging community deems most...


Not long ago, refilling packages was something typically associated only with the granola set—picture Birkenstock-clad shoppers lugging their pantry jars to the co-op grocery. Today, the practice is going mainstream, with some of the world’s...


It is AmeriStar Award season once again, and the Institute of Packaging Professionals (IoPP) has announced the competition’s 2019 winners. A panel of 12 judges (including our own Executive Editor Lisa McTigue Pierce) evaluated more than 50...


I spy with my little eye a dozen dazzling packages that appeal to today’s snackers. Whether it’s touting portability, one-hand functionality, portion control, a health message or deserved indulgence, these packs sell consumers on the value of a...


The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar. The product’s packaging design features oversized emojis, and the chocolate...


As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S. through retailers Walgreens and Kroger—its architect will be stepping on stage at the upcoming EastPack event to convince you of the value...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Wednesday, October 23, 2019 to Thursday, October 24, 2019

At MD&M Minneapolis 2019, discover the latest developments in medical devices and see the technologies driving tomorrow's life-saving innovations.

Thursday, October 24, 2019 to Friday, October 25, 2019

MinnPack 2019 brings the latest packaging equipment, automation and design ideas to the Midwest.