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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

Although food and packaging are not key players in the spread of COVID-19, pandemic-driven wariness is driving food brand owners and their packaging suppliers, as well as retailers and foodservice providers, to put more emphas


Article

Two German companies have successfully tested a process to remove ink from twofold low-density polyethylene films used extensively in packaging applications.

 


Article

Managers from vendor Jones Healthcare Group and consultancies Ahead of the Curve Group and TUKU provide a close-up look at IoT-connected packaging.

 


Article

Kao’s new recyclable package for MyKirei personal care products — which uses up to 50% less plastic by weight than traditional rigid plastic bottles with pumps — embodies functional, emotional, and social benefits of a holisti


Article

Look at some of the emotional and social drivers that make Millennial consumers such a great fit for cannabis, and at how marketing and package design can deliver the kind of experience that will ensure long lasting loyalty an


Article

Any student of WWII knows that the US became a manufacturing juggernaut for itself and its allied partners.


Article

Packaging specifications are the backbone of your products' packaging system, yet not all companies internalize ownership of their specs.

 


Article

The global pandemic has had a dramatic impact on perceptions of packaging.


Article

Sun-Maid hopes to attract Millennial consumers with a packaging and logo redesign that modernizes the brand’s look and feel while preserving the brand iconography familiar to generations of shoppers.


Article

Consumers who use nail lacquer know the color won’t necessarily look the same on their nails as it does in the bottle. And that can be annoying.


Article

It is irrefutable that packaging has a powerful influence on consumer behavior.


Article

Coronavirus-related news has been driving readership on practically every media platform for the past month.


Article

As an instrument of product sales, packaging must always be evolving. Because to have a successful product, brands must keep up with or stay ahead of the latest consumer trends.


Article

Business-to-business ecommerce sales in the US are expected to reach $1.8 trillion by 2023, which will represent about 17% of all B2B sales, according to a


Article

Recognizing that lunch meat is only as appetizing as its packaging, Munster, IN-based Land O’Frost is making the products in its flagship Premium Meat line more attractive than ever with redesigned pouch graphics.


Although food and packaging are not key players in the spread of COVID-19, pandemic-driven wariness is driving food brand owners and their packaging suppliers, as well as retailers and foodservice providers, to put more emphasis on hygienic...


Two German companies have successfully tested a process to remove ink from twofold low-density polyethylene films used extensively in packaging applications.

 

Flexible packaging offers a host of sustainability benefits...


Managers from vendor Jones Healthcare Group and consultancies Ahead of the Curve Group and TUKU provide a close-up look at IoT-connected packaging.

 

It turned out be a smart move on my part to attend several of the weekly webinars on...


Kao’s new recyclable package for MyKirei personal care products — which uses up to 50% less plastic by weight than traditional rigid plastic bottles with pumps — embodies functional, emotional, and social benefits of a holistic sustainable design...


Look at some of the emotional and social drivers that make Millennial consumers such a great fit for cannabis, and at how marketing and package design can deliver the kind of experience that will ensure long lasting loyalty and growth.

 ...


Any student of WWII knows that the US became a manufacturing juggernaut for itself and its allied partners. With all the emphasis on the global economy over the last few decades, it’s easy to forget how powerful US industry can...


Packaging specifications are the backbone of your products' packaging system, yet not all companies internalize ownership of their specs.

 

Packaging specifications, aka specs, are the backbone of your product’s packaging system. They...


The global pandemic has had a dramatic impact on perceptions of packaging. At the beginning of the year, concerns around ocean plastics, environmental tradeoffs, and challenging recycling economics dominated headlines and created a general...


Sun-Maid hopes to attract Millennial consumers with a packaging and logo redesign that modernizes the brand’s look and feel while preserving the brand iconography familiar to generations of shoppers. It’s the brand’s first pack redesign since the...


Consumers who use nail lacquer know the color won’t necessarily look the same on their nails as it does in the bottle. And that can be annoying. To overcome this personal care packaging problem, Yorba Linda, CA-based LBK Nails has designed a nail-...


It is irrefutable that packaging has a powerful influence on consumer behavior. An estimated one-third of all consumers’ decision-making...


Coronavirus-related news has been driving readership on practically every media platform for the past month. But looking back at the first three months of this year, several other topics also made our list of most-read articles here.

Among...


As an instrument of product sales, packaging must always be evolving. Because to have a successful product, brands must keep up with or stay ahead of the latest consumer trends. From a growth in ecommerce to an increased concern with...


Business-to-business ecommerce sales in the US are expected to reach $1.8 trillion by 2023, which will represent about 17% of all B2B sales, according to a...


Recognizing that lunch meat is only as appetizing as its packaging, Munster, IN-based Land O’Frost is making the products in its flagship Premium Meat line more attractive than ever with redesigned pouch graphics.

...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Tuesday, August 18, 2020 to Thursday, August 20, 2020

Innovative packaging needs inspiration and execution. Push the future of packaging materials, design, sustainability, and production forward by discovering solutions at EastPack 2020.

Tuesday, August 18, 2020 to Thursday, August 20, 2020

The region’s most comprehensive medical design and manufacturing event presents innovations in 3D printing, biocompatible materials, components and more.

Wednesday, October 7, 2020 to Thursday, October 8, 2020

Packaging professionals can find solutions to upgrade operations and source new technologies. Get an insider's look at the latest industry products.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

See solutions from across the entire concept-to-market product cycle. Everything medical, design, and manufacturing converges and intersects here with sustainable packaging and plastics, robotics and automation, and 3D printing and IoT.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

Medtech engineers and innovators who need to solve tricky challenges can discover solutions in sustainable plastics, smart packaging, biocompatible materials, 3D printing, and IIoT.