Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

Seventh Generation, a producer of environmentally benign household and personal care products, is now using a cap made of 100% post-consumer recycled (PCR) polypropylene for its Natural Dish Liquid.


Article

A current packaging trend sees products shifting from rigid formats—bottles, cans, jars and the like—to flexible pouches.


Article

Four paperboard packaging trends emerged during the recent judging of the annual North American Paperboard Packaging Competition, organized and managed by the Paperboard Packaging Council.


Article

To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead.


Article

In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves.


Article

The top three winners in the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Package Awards competition use package-design ingenuity, engineering skill and materials savvy to address consumer needs, product protecti


Article

Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs.


Article

A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from


Article

The potential of the Internet of Things (IoT) has been examined extensively for commercial, industrial and even home applications. It’s time to consider more possibilities for packaging than what we’ve already seen.

4 new consumer sustainability trends and their packaging implications

Article

In our digitalized world, how is people’s relationship with physical things—“stuff”—changing and why? And what opportunities does this mean for packaging?


Article

The growing popularity of clamp-truck handling in supply chain operations can reduce labor and help accelerate product distribution, but it can also apply extreme horizontal forces on your products’ packaging.


Article

With improved customer experience in mind, packaging designers today are focusing on functionality in a variety of product categories.


Article

Over-the-counter medicine depends as heavily as any other consumer product on packaging shelf appeal.


Article

A lot of excitement revolves around optimizing packaging for ecommerce. But what about optimizing products?


Seventh Generation, a producer of environmentally benign household and personal care products, is now using a cap made of 100% post-consumer recycled (PCR) polypropylene for its Natural Dish Liquid. The closure, from...


A current packaging trend sees products shifting from rigid formats—bottles, cans, jars and the like—to flexible pouches. Interestingly, one brand owner opted to take its laundry detergent along the opposite route, after research indicated that...


Four paperboard packaging trends emerged during the recent judging of the annual North American Paperboard Packaging Competition, organized and managed by the Paperboard Packaging Council. This year’s winners will be announced at PPC’s upcoming...


To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead. And sauces in a pouch make it super convenient for cooks to prepare their favorite skillet meals. But we were...


In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves. The psychology of color, as it relates to persuasion in marketing and branding, is one of the...


The top three winners in the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Package Awards competition use package-design ingenuity, engineering skill and materials savvy to address consumer needs, product protection and environmental...


Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs. Our list of top articles on PackagingDigest.com in May 2018, based on page views, showcases...


A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from the last two months...


The potential of the Internet of Things (IoT) has been examined extensively for commercial, industrial and even home applications. It’s time to consider more possibilities for packaging than what we’ve already seen.

So far, smart packaging...


By Walter Peterson and Robert Lilienfeld

When it comes to an ecommerce package that is “more sustainable,” we’ve heard some people recently suggest eliminating the primary package altogether and moving to a generic shipper. Their argument is...

4 new consumer sustainability trends and their packaging implications

In our digitalized world, how is people’s relationship with physical things—“stuff”—changing and why? And what opportunities does this mean for packaging? “Explorer” Sharon Greene of Alice Labs answers these questions as she explains four new...


The growing popularity of clamp-truck handling in supply chain operations can reduce labor and help accelerate product distribution, but it can also apply extreme horizontal forces on your products’ packaging. Is your packaging designed for clamp...


With improved customer experience in mind, packaging designers today are focusing on functionality in a variety of product categories. Packaging design trends and new technologies for foods, beverages and cannabis were the top articles on...


Over-the-counter medicine depends as heavily as any other consumer product on packaging shelf appeal. In a sense, on-package communication is even more important for OTC products than for foods or beverages, because taste rarely enters into the...


A lot of excitement revolves around optimizing packaging for ecommerce. But what about optimizing products? Nick Gunia, co-founder/CEO of Cleanyst, intends to do just that with his new reusable packaging platform for personal care and cleaning...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. was established in 1989 through the rebellious spirit of its founder Thomas Quinlan and what was then a radical idea: to offer world class inks at a revolutionary price while making its customers’ needs the highest priority....


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


Lithium Power, Inc. has been the industry leader in lithium battery technology for over a decade. We offer turn-key lithium battery pack solutions for OEMs/ODMs that meet unique requirements of cost, performance, reliability, energy efficiency,...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

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Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
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