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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

I spy with my little eye a dozen dazzling packages that appeal to today’s snackers.


Article

The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar.


Article

As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S.


Article

Deviation Distilling is elevating beverage packaging with digitally printed labels that are applied to the back of its gin bottles but are visible from the front of the bottle.


Article

Hands-on experiences can be educational—and fun, too! That’s the aim of the new Snack Shack interactive exhibit at the upcoming EastPack 2019 event (June 11-13; New York City).


Article

Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views


Article

Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 


Article

Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system.


Article

The packaging design for Shatto Milk Flavorizers plays on the brand’s down-home personality while supporting its commitment to sustainability.


Article

Sports figures and packaging go together like Michael Jordan and Wheaties.


Article

With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com.


Article

IQ Structures can laser-burn information such as serial numbers into self-destructive hologram stickers.

 


Article

Hinged Bottle co-inventor Sebastian Velmont provides an update and report of his first—and highly successful—packaging event ever.

 


Article

New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets.


Article

A sustainable-packaging collaboration between Amazon and Replenish has borne fruit in the form of Amazon’s Clean Revolution cleaning products.


I spy with my little eye a dozen dazzling packages that appeal to today’s snackers. Whether it’s touting portability, one-hand functionality, portion control, a health message or deserved indulgence, these packs sell consumers on the value of a...


The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar. The product’s packaging design features oversized emojis, and the chocolate...


As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S. through retailers Walgreens and Kroger—its architect will be stepping on stage at the upcoming EastPack event to convince you of the value...


Deviation Distilling is elevating beverage packaging with digitally printed labels that are applied to the back of its gin bottles but are visible from the front of the bottle. In this striking packaging design, consumers look through the product...


Hands-on experiences can be educational—and fun, too! That’s the aim of the new Snack Shack interactive exhibit at the upcoming EastPack 2019 event (June 11-13; New York City).

Brought to you by Packaging Digest, the Snack Shack...


Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views on PackagingDigest....


Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 

What’s as good as seeing award-winning-packaging? Celebrating the winners, which is what the PAC...


Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system. For brands and suppliers embarking on the...


The packaging design for Shatto Milk Flavorizers plays on the brand’s down-home personality while supporting its commitment to sustainability. The package, a cube-shaped metal tin, features vivacious colors and humorous narratives about the brand...


Sports figures and packaging go together like Michael Jordan and Wheaties. Now e-sports celebrities are also popping up on packaging for mass-market brands: Red Bull has launched a limited-edition can celebrating 27-year-old videogaming superstar...


With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com. But we also saw keen...


IQ Structures can laser-burn information such as serial numbers into self-destructive hologram stickers.

 

Holograms aren’t just a way to bring deceased celebrities back to life for one more performance—think the late rapper...


Hinged Bottle co-inventor Sebastian Velmont provides an update and report of his first—and highly successful—packaging event ever.

 

Just 20 minutes into my first packaging tradeshow event ever at WestPack on February 5, 2019, I was...


New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets. The redesign affects more than 2,000 stock-keeping...


A sustainable-packaging collaboration between Amazon and Replenish has borne fruit in the form of Amazon’s Clean Revolution cleaning products. Amazon uses the new Replenish 3.0 packaging design for its Clean Revolution line, with Replenish acting...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. was established in 1989 through the rebellious spirit of its founder Thomas Quinlan and what was then a radical idea: to offer world class inks at a revolutionary price while making its customers’ needs the highest priority....


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


Lithium Power, Inc. has been the industry leader in lithium battery technology for over a decade. We offer turn-key lithium battery pack solutions for OEMs/ODMs that meet unique requirements of cost, performance, reliability, energy efficiency,...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

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Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
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