Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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Notable insights and sound bites Packaging Digest heard this year from experts at companies including Amazon, Frito-Lay, Anheuser Busch, HAVI, Jabil Packaging Solutions and others that are worth repeating.

 


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Francesco Rinaldi has given its traditional pasta sauces a 21st century twist by adding augmented-reality technology to its packaging.


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Winter is here, and with it all the glitzy brouhaha that surrounds the holidays. For most people, it is a time to surrender to the festive spirit and indulge in anything remotely “Yule.”


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The clock is ticking for brands to get on board with Amazon’s new Frustration-Free Packaging program. Vendors of select products sold and fulfilled by Amazon have until Aug.


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Just in time for Veteran’s Day, Greek yogurt brand Chobani has launched a product in patriotic packaging to benefit veterans and their families.


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Environmental consciousness is a core value for Tokyo-based Kao Group, informing all aspects of its business and driving the global organization’s efforts in sustainable packaging.


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With less than 60 days before we flip our calendars to a new year, we’ve started to think about how packaging might evolve in 2019.


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Many packaging projects strive for excellence; not all achieve it.


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Leading ecommerce retailer Amazon continues to urge brand owners to optimize their packaging. On Oct.


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Werner & Mertz, a German company that specializes in home-care products, has partnered with Mondi Group to create the ultimate in consumer-friendly sustainable packaging: The companies have developed a 100% recyclable pouc


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Digital packaging tools and workflows can help “David” or “Goliath” brands speed up product launches and/or optimize processes across the entire packaging ecosystem by improving communication with internal departments, as well


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With more and more businesses being scrutinized for their environmental impact, it’s more important than ever to turn to responsible packaging choices.


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Yesterday, Amazon sent letters to thousands of brand-owner vendors affected by a new packaging program.


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Three actionable ways to reduce your company’s reliance on expanded polystyrene and environmental footprint in the plant and throughout the supply chain.

 


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“After each player on the France National Football Team picked up his winner’s medal at the 2018 FIFA World Cup, he also received a surprise: a Budweiser with his name digitally printed onto the bottle.”


Notable insights and sound bites Packaging Digest heard this year from experts at companies including Amazon, Frito-Lay, Anheuser Busch, HAVI, Jabil Packaging Solutions and others that are worth repeating.

 

“I never learn anything...


Francesco Rinaldi has given its traditional pasta sauces a 21st century twist by adding augmented-reality technology to its packaging.

The Francesco Rinaldi AR App (available via the Apple Store or Google Play) enables consumers to pick up...


Winter is here, and with it all the glitzy brouhaha that surrounds the holidays. For most people, it is a time to surrender to the festive spirit and indulge in anything remotely “Yule.”

Savvy retailers know this and make every attempt to...


The clock is ticking for brands to get on board with Amazon’s new Frustration-Free Packaging program. Vendors of select products sold and fulfilled by Amazon have until Aug. 1, 2019, to ensure their packaging arrives in the ecommerce giant’s...


Just in time for Veteran’s Day, Greek yogurt brand Chobani has launched a product in patriotic packaging to benefit veterans and their families.

Chobani’s Hero Batch initiative centers around Red, White and Blueberry yogurt. The product...


Environmental consciousness is a core value for Tokyo-based Kao Group, informing all aspects of its business and driving the global organization’s efforts in sustainable packaging.

The company owns myriad consumer brands in the cosmetics,...


With less than 60 days before we flip our calendars to a new year, we’ve started to think about how packaging might evolve in 2019. Smart packaging is one area that’s sure to continue to amaze us as consumers rely on their smartphones to stay...


Many packaging projects strive for excellence; not all achieve it. Winners of Dow Chemical Co.’s 2018 30th Awards for Packaging Innovation competition occupy the pinnacle of packaging design achievement, with an array of creative solutions to...


Leading ecommerce retailer Amazon continues to urge brand owners to optimize their packaging. On Oct. 31, Amazon added five European Union (EU) countries to its shortlist of those already asked to participate in its Frustration-Free Packaging...


Werner & Mertz, a German company that specializes in home-care products, has partnered with Mondi Group to create the ultimate in consumer-friendly sustainable packaging: The companies have developed a 100% recyclable pouch decorated with...


Digital packaging tools and workflows can help “David” or “Goliath” brands speed up product launches and/or optimize processes across the entire packaging ecosystem by improving communication with internal departments, as well as with external...


With more and more businesses being scrutinized for their environmental impact, it’s more important than ever to turn to responsible packaging choices. When considering shipping options, brands want to know about the environmental effects of the...


Yesterday, Amazon sent letters to thousands of brand-owner vendors affected by a new packaging program. So if you were wondering whether to design or redesign your packaging for the ecommerce channel, this might help you decide.

To help...


Three actionable ways to reduce your company’s reliance on expanded polystyrene and environmental footprint in the plant and throughout the supply chain.

 

Increased numbers of manufacturers and retailers are...


“After each player on the France National Football Team picked up his winner’s medal at the 2018 FIFA World Cup, he also received a surprise: a Budweiser with his name digitally printed onto the bottle.”

This 2-page article gives you an...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. was established in 1989 through the rebellious spirit of its founder Thomas Quinlan and what was then a radical idea: to offer world class inks at a revolutionary price while making its customers’ needs the highest priority....


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


Lithium Power, Inc. has been the industry leader in lithium battery technology for over a decade. We offer turn-key lithium battery pack solutions for OEMs/ODMs that meet unique requirements of cost, performance, reliability, energy efficiency,...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

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Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
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