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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.


Article

With all its trimmings, it can take hours to prepare a traditional holiday meal.


Article

A digital printing technology that adds a haptic effect to labels is opening the door to high-end, texturized packaging designs for products in a range of consumer goods categories, including food, beverage, beer, and health a


Article

Henkel and masterbatch producer Ampacet have joined forces to develop a recyclable black plastic.


Article

San Francisco is often the poster child of compostable packaging. Polystyrene is banned, and restaurants are required to use compostable or recyclable containers and utensils.


Article

How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages.


Article

The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization.


Article

First impressions count, and for many brands, this puts high importance on the product packaging.


Article

Plastic waste is becoming a more pressing concern for today’s consumers than it has ever been in the past.


Article

Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.


Article

Simple to install and easy to use, the QL-120X produces premium 1200 x 1200 dpi color labels for short or long production runs and will be on display at MinnPack 2019 October 23-24.

 


Article

Popular articles on PackagingDigest.com in the month of July 2019 were among the most diverse in recent memory, as far as topics go.


Article

Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards.


Article

In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source.


Article

Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 


As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.

Shining the light on how high-quality...


With all its trimmings, it can take hours to prepare a traditional holiday meal. But today’s cooks know that certain product packages can lend a hand, making it possible for them to enjoy family, friends and fraternity instead of slaving in the...


A digital printing technology that adds a haptic effect to labels is opening the door to high-end, texturized packaging designs for products in a range of consumer goods categories, including food, beverage, beer, and health and beauty.

...


Henkel and masterbatch producer Ampacet have joined forces to develop a recyclable black plastic. The carbon-free black plastic alternative enables containers to be recyclable more readily than previously possible in conventional recycling streams...


San Francisco is often the poster child of compostable packaging. Polystyrene is banned, and restaurants are required to use compostable or recyclable containers and utensils. With supportive regulations, savvy consumers and access to composting...


How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages. Here’s a fast and fun...


The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization. Employees who can reach outside their silos to find colleagues with complementary expertise learn more...


First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers’ tastes and global sentiments—such as the current appetite for sustainable...


Plastic waste is becoming a more pressing concern for today’s consumers than it has ever been in the past. Research tells us that an average of eight million metric tons of plastic waste...


Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.

The list of...


Simple to install and easy to use, the QL-120X produces premium 1200 x 1200 dpi color labels for short or long production runs and will be on display at MinnPack 2019 October 23-24.

 

Do-it-yourself homeowners may sometimes be...


Popular articles on PackagingDigest.com in the month of July 2019 were among the most diverse in recent memory, as far as topics go. Besides the ever-present interest in sustainability, readers explored packaging for #SpaceWeek, innovative snack...


Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards. The annual worldwide competition attracts entries from brand owners and designers that have redesigned packages for food, beverage,...


In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source. Green coating and aluminum black eyes make...


Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 

As the legalization of cannabis spreads across...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. was established in 1989 through the rebellious spirit of its founder Thomas Quinlan and what was then a radical idea: to offer world class inks at a revolutionary price while making its customers’ needs the highest priority....


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


Lithium Power, Inc. has been the industry leader in lithium battery technology for over a decade. We offer turn-key lithium battery pack solutions for OEMs/ODMs that meet unique requirements of cost, performance, reliability, energy efficiency,...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

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Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
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