Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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Sustainability, ecommerce, flexible packaging, and plastic packaging advancements and waste challenges continue to capture the attention of packaging professionals, as the list of top articles on PackagingDigest.com from March


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Marijuana is now legal in half of U.S. states, with more expected to follow, and this has led to a rapidly growing industry selling the product—whether for recreational or medical use.


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In a store, consumers scan category selections in seconds and either pass them by or pick up products for further evaluation before, hopefully, buying them. Much of their assessment rides on the package design.


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Companies now organize more anti-counterfeit programs and spend more money on them than ever before.


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The benefit that digital printing adds to brands, according to industry expert Jaron Lotan? Higher value.


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A pharmaceutical tube has taken top honors in the Tube Council's annual Tube of the Year Awards.


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Stacy’s Snacks, a Frito-Lay North America brand, is celebrating Women’s History Month this year with a packaging design that celebrates women.


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The outcome of a truffles tussle in our latest Who Wore It Better series has Lindor surpassing arch-rival Godiva in packaging design.


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Outstanding innovations in flexible packaging happen on a rather frequent basis. But each year at this time, we get to see the best in the industry as the Flexible Packaging Assn.


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PepsiCo’s Frito-Lay division is putting smiles on bags of Lay’s Potato Chips as part of its limited-time “Smile with Lay’s” campaign.


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If you’ve ever received a chargeback from Amazon for “repacking” for ecommerce fulfillment, then you already know how costly it can be. Is there a better way?


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Ever on the hunt for packaging design ideas and innovation, our global audience found plenty of inspiration in February. All of the top five articles for the month, based on number of page views, centered on packaging design.


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Imagine that you are the Chief Marketing Officer at a global consumer packaged goods corporation. You are responsible for maintaining the brand equity, and work to position your brand as a responsible steward of the planet.


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Man Cave Craft Eats, a Minneapolis-based artisanal meat purveyor, is letting shoppers know exactly what they’re buying, with a new packaging design that features luscious product photos and die-cut windows to display the produ


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As a packaging developer or designer, you’re probably already familiar with the cycle of new package introductions and the inevitable optimization process, where you have to reduce the number of stock-keeping units (SKUs).


Sustainability, ecommerce, flexible packaging, and plastic packaging advancements and waste challenges continue to capture the attention of packaging professionals, as the list of top articles on PackagingDigest.com from March 2018 clearly shows....


Marijuana is now legal in half of U.S. states, with more expected to follow, and this has led to a rapidly growing industry selling the product—whether for recreational or medical use. We have noticed the rise in cannabis-related businesses on the...


In a store, consumers scan category selections in seconds and either pass them by or pick up products for further evaluation before, hopefully, buying them. Much of their assessment rides on the package design. Packaging is often the “make or...


Companies now organize more anti-counterfeit programs and spend more money on them than ever before. More than half of top managers say that fighting fakes is a critical priority, according to...


The benefit that digital printing adds to brands, according to industry expert Jaron Lotan? Higher value. High-quality packaging allows for more design variations and thus more targeted marketing, capturing the consumer’s attention with relevance...


A pharmaceutical tube has taken top honors in the Tube Council's annual Tube of the Year Awards. Winning the Ted Klein Tube of the Year Award (along with the Gold Award in the Pharmaceutical category) is Albéa Americas Inc.'s tube for Nubian...


Stacy’s Snacks, a Frito-Lay North America brand, is celebrating Women’s History Month this year with a packaging design that celebrates women. Stacy’s limited-edition packaging comprises three 7.33-oz Stacy’s Simply Naked Pita Chips bags decorated...


The outcome of a truffles tussle in our latest Who Wore It Better series has Lindor surpassing arch-rival Godiva in packaging design.

The poll was conducted online throughout the month of February 2018. Of the 69 packaging professionals...


Outstanding innovations in flexible packaging happen on a rather frequent basis. But each year at this time, we get to see the best in the industry as the Flexible Packaging Assn. honors the winners of its annual Flexible Packaging Achievement...


PepsiCo’s Frito-Lay division is putting smiles on bags of Lay’s Potato Chips as part of its limited-time “Smile with Lay’s” campaign. For each purchase of one of the specially designed bags—which are printed with the smiles of real consumers—the...


If you’ve ever received a chargeback from Amazon for “repacking” for ecommerce fulfillment, then you already know how costly it can be. Is there a better way? Consumer packaging expert Michele Barone of...


Ever on the hunt for packaging design ideas and innovation, our global audience found plenty of inspiration in February. All of the top five articles for the month, based on number of page views, centered on packaging design. More than 160...


Imagine that you are the Chief Marketing Officer at a global consumer packaged goods corporation. You are responsible for maintaining the brand equity, and work to position your brand as a responsible steward of the planet. Yet, your product...


Man Cave Craft Eats, a Minneapolis-based artisanal meat purveyor, is letting shoppers know exactly what they’re buying, with a new packaging design that features luscious product photos and die-cut windows to display the products.

The first...


As a packaging developer or designer, you’re probably already familiar with the cycle of new package introductions and the inevitable optimization process, where you have to reduce the number of stock-keeping units (SKUs). The growth of ecommerce...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. was established in 1989 through the rebellious spirit of its founder Thomas Quinlan and what was then a radical idea: to offer world class inks at a revolutionary price while making its customers’ needs the highest priority....


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


Lithium Power, Inc. has been the industry leader in lithium battery technology for over a decade. We offer turn-key lithium battery pack solutions for OEMs/ODMs that meet unique requirements of cost, performance, reliability, energy efficiency,...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

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Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
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