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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 


Article

An infographic of the top sustainable companies from each state includes those familiar to packaging professionals as either brands or vendors.

 


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The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.


Article

More than five decades ago, it was quite a leap for packaging engineers to design and produce containers and materials that could function on a spacecraft.


Article

Shifts in sustainability focus, ecommerce challenges and food packaging issues continue to lead the trends we’ve been tracking this year.


Article

Not long ago, refilling packages was something typically associated only with the granola set—picture Birkenstock-clad shoppers lugging their pantry jars to the co-op grocery.


Article

It is AmeriStar Award season once again, and the Institute of Packaging Professionals (IoPP) has announced the competition’s 2019 winners.


Article

I spy with my little eye a dozen dazzling packages that appeal to today’s snackers.


Article

The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar.


Article

As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S.


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Deviation Distilling is elevating beverage packaging with digitally printed labels that are applied to the back of its gin bottles but are visible from the front of the bottle.


Article

Hands-on experiences can be educational—and fun, too! That’s the aim of the new Snack Shack interactive exhibit at the upcoming EastPack 2019 event (June 11-13; New York City).


Article

Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views


Article

Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 


Article

Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system.


Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 

For those who make their creative contributions via the written...


An infographic of the top sustainable companies from each state includes those familiar to packaging professionals as either brands or vendors.

 

There are any number of ways to view the sustainable packaging market including by market...


The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.

This limited-edition...


More than five decades ago, it was quite a leap for packaging engineers to design and produce containers and materials that could function on a spacecraft. So during Space Week and on the cusp of the 50th anniversary of NASA’s historic moon...


Shifts in sustainability focus, ecommerce challenges and food packaging issues continue to lead the trends we’ve been tracking this year. With half of 2019 behind us, let’s look at the packaging stories our global packaging community deems most...


Not long ago, refilling packages was something typically associated only with the granola set—picture Birkenstock-clad shoppers lugging their pantry jars to the co-op grocery. Today, the practice is going mainstream, with some of the world’s...


It is AmeriStar Award season once again, and the Institute of Packaging Professionals (IoPP) has announced the competition’s 2019 winners. A panel of 12 judges (including our own Executive Editor Lisa McTigue Pierce) evaluated more than 50...


I spy with my little eye a dozen dazzling packages that appeal to today’s snackers. Whether it’s touting portability, one-hand functionality, portion control, a health message or deserved indulgence, these packs sell consumers on the value of a...


The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar. The product’s packaging design features oversized emojis, and the chocolate...


As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S. through retailers Walgreens and Kroger—its architect will be stepping on stage at the upcoming EastPack event to convince you of the value...


Deviation Distilling is elevating beverage packaging with digitally printed labels that are applied to the back of its gin bottles but are visible from the front of the bottle. In this striking packaging design, consumers look through the product...


Hands-on experiences can be educational—and fun, too! That’s the aim of the new Snack Shack interactive exhibit at the upcoming EastPack 2019 event (June 11-13; New York City).

Brought to you by Packaging Digest, the Snack Shack...


Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views on PackagingDigest....


Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 

What’s as good as seeing award-winning-packaging? Celebrating the winners, which is what the PAC...


Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system. For brands and suppliers embarking on the...


Smith Corona is a US manufacturer of thermal labels, direct thermal labels, and thermal ribbons used in warehouses for primarily barcode labels. Once a large U.S. typewriter and mechanical calculator manufacturer, it expanded aggressively during...


Squid Ink began in 1991, supplying high quality ink jet fluids at a fair price, at a time when the industry standard for drop-on-demand ink was more than $300 per 5-gallon pail. Squid Ink was able to produce a superior quality product for less...


We have extensive experience in clean room designs and aggressive wash down areas. Also, there are many examples of painted steel and aluminum products that we’ve designed for the general manufacturing, military, transportation, OEM machinery and...


With over 30 years in business, Taylor Made Labels has long been a leader of innovation in the world of pressure sensitive label printing.

We also can help solve your labeling equipment needs, with experts on staff and in the field to help...


Xante Corporation provides affordable, state-of-the-art digital imaging, printing and prepress solutions for commercial offset, flexo, in-plant, and specialty printers worldwide.

The extensive product line includes: The New Excelagraphix...


xpedx® is Packaging Expertise® – delivering innovative, customized solutions that organize, protect and enhance the value of your business. We distribute packaging products and services to improve operational efficiency, reduce costs, and grow...


Our story begins 125 years ago with the founding of Keller Crescent Co., a printing facility that included an advertising agency. With the onset of the digital age, however, Keller Crescent printing and advertising headed in separate directions to...


Here at Abbott's Printing we specialize in high quality commercial printing ranging from business stationery to full-color presentation folders and more. With capabilities to do in-house foil stamping, embossing and die-cutting we have what it...


ACTEGA regards the continuous development of sustainable and customer-oriented products, processes, and services as a particular responsibility. A global organization is ready to meet these requirements.

The division is the market leader in...


We’re a business-to-business advertising and marketing group that creates commotions about great food industry products and companies. Like yours.

We became Adfinity in 2001 – but our core group has been together for something like 20 years...


At Gottscho, we manufacture a full range of proven, reliable, cost-effective printing solutions for your unique packaging needs in the pharmaceutical, medical, nutraceutical, consumer goods and food industries and back them with the technical...


We believe that the best results-oriented work stems from clear objectives, careful identification of the target audience, and well designed strategic efforts to reach that audience. 

Please review our work… you might find that we have a...


Ajover S.A. is a leading multinational manufacturer of petrochemical, construction, horticultural, and packaging products with production and distribution centers strategically located around the world.

Using its network of production...


AllPak markets and distributes industrial and retail packaging, shipping and warehouse products to small and mid-sized manufacturers, distributors and retailers throughout the US.

AllPak specializes in flexible packaging — the fastest...