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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

First impressions count, and for many brands, this puts high importance on the product packaging.


Article

Plastic waste is becoming a more pressing concern for today’s consumers than it has ever been in the past.


Article

Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.


Article

Simple to install and easy to use, the QL-120X produces premium 1200 x 1200 dpi color labels for short or long production runs and will be on display at MinnPack 2019 October 23-24.

 


Article

Popular articles on PackagingDigest.com in the month of July 2019 were among the most diverse in recent memory, as far as topics go.


Article

Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards.


Article

In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source.


Article

Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 


Article

Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 


Article

An infographic of the top sustainable companies from each state includes those familiar to packaging professionals as either brands or vendors.

 


Article

The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.


Article

More than five decades ago, it was quite a leap for packaging engineers to design and produce containers and materials that could function on a spacecraft.


Article

Shifts in sustainability focus, ecommerce challenges and food packaging issues continue to lead the trends we’ve been tracking this year.


Article

Not long ago, refilling packages was something typically associated only with the granola set—picture Birkenstock-clad shoppers lugging their pantry jars to the co-op grocery.


Article

It is AmeriStar Award season once again, and the Institute of Packaging Professionals (IoPP) has announced the competition’s 2019 winners.


First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers’ tastes and global sentiments—such as the current appetite for sustainable...


Plastic waste is becoming a more pressing concern for today’s consumers than it has ever been in the past. Research tells us that an average of eight million metric tons of plastic waste...


Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.

The list of...


Simple to install and easy to use, the QL-120X produces premium 1200 x 1200 dpi color labels for short or long production runs and will be on display at MinnPack 2019 October 23-24.

 

Do-it-yourself homeowners may sometimes be...


Popular articles on PackagingDigest.com in the month of July 2019 were among the most diverse in recent memory, as far as topics go. Besides the ever-present interest in sustainability, readers explored packaging for #SpaceWeek, innovative snack...


Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards. The annual worldwide competition attracts entries from brand owners and designers that have redesigned packages for food, beverage,...


In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source. Green coating and aluminum black eyes make...


Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 

As the legalization of cannabis spreads across...


Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 

For those who make their creative contributions via the written...


An infographic of the top sustainable companies from each state includes those familiar to packaging professionals as either brands or vendors.

 

There are any number of ways to view the sustainable packaging market including by market...


The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.

This limited-edition...


More than five decades ago, it was quite a leap for packaging engineers to design and produce containers and materials that could function on a spacecraft. So during Space Week and on the cusp of the 50th anniversary of NASA’s historic moon...


Shifts in sustainability focus, ecommerce challenges and food packaging issues continue to lead the trends we’ve been tracking this year. With half of 2019 behind us, let’s look at the packaging stories our global packaging community deems most...


Not long ago, refilling packages was something typically associated only with the granola set—picture Birkenstock-clad shoppers lugging their pantry jars to the co-op grocery. Today, the practice is going mainstream, with some of the world’s...


It is AmeriStar Award season once again, and the Institute of Packaging Professionals (IoPP) has announced the competition’s 2019 winners. A panel of 12 judges (including our own Executive Editor Lisa McTigue Pierce) evaluated more than 50...


Smith Corona is a US manufacturer of thermal labels, direct thermal labels, and thermal ribbons used in warehouses for primarily barcode labels. Once a large U.S. typewriter and mechanical calculator manufacturer, it expanded aggressively during...


Squid Ink began in 1991, supplying high quality ink jet fluids at a fair price, at a time when the industry standard for drop-on-demand ink was more than $300 per 5-gallon pail. Squid Ink was able to produce a superior quality product for less...


We have extensive experience in clean room designs and aggressive wash down areas. Also, there are many examples of painted steel and aluminum products that we’ve designed for the general manufacturing, military, transportation, OEM machinery and...


With over 30 years in business, Taylor Made Labels has long been a leader of innovation in the world of pressure sensitive label printing.

We also can help solve your labeling equipment needs, with experts on staff and in the field to help...


Xante Corporation provides affordable, state-of-the-art digital imaging, printing and prepress solutions for commercial offset, flexo, in-plant, and specialty printers worldwide.

The extensive product line includes: The New Excelagraphix...


xpedx® is Packaging Expertise® – delivering innovative, customized solutions that organize, protect and enhance the value of your business. We distribute packaging products and services to improve operational efficiency, reduce costs, and grow...


Our story begins 125 years ago with the founding of Keller Crescent Co., a printing facility that included an advertising agency. With the onset of the digital age, however, Keller Crescent printing and advertising headed in separate directions to...


Here at Abbott's Printing we specialize in high quality commercial printing ranging from business stationery to full-color presentation folders and more. With capabilities to do in-house foil stamping, embossing and die-cutting we have what it...


ACTEGA regards the continuous development of sustainable and customer-oriented products, processes, and services as a particular responsibility. A global organization is ready to meet these requirements.

The division is the market leader in...


We’re a business-to-business advertising and marketing group that creates commotions about great food industry products and companies. Like yours.

We became Adfinity in 2001 – but our core group has been together for something like 20 years...


At Gottscho, we manufacture a full range of proven, reliable, cost-effective printing solutions for your unique packaging needs in the pharmaceutical, medical, nutraceutical, consumer goods and food industries and back them with the technical...


We believe that the best results-oriented work stems from clear objectives, careful identification of the target audience, and well designed strategic efforts to reach that audience. 

Please review our work… you might find that we have a...


Ajover S.A. is a leading multinational manufacturer of petrochemical, construction, horticultural, and packaging products with production and distribution centers strategically located around the world.

Using its network of production...


AllPak markets and distributes industrial and retail packaging, shipping and warehouse products to small and mid-sized manufacturers, distributors and retailers throughout the US.

AllPak specializes in flexible packaging — the fastest...