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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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I spy with my little eye a dozen dazzling packages that appeal to today’s snackers.


Article

The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar.


Article

As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S.


Article

Deviation Distilling is elevating beverage packaging with digitally printed labels that are applied to the back of its gin bottles but are visible from the front of the bottle.


Article

Hands-on experiences can be educational—and fun, too! That’s the aim of the new Snack Shack interactive exhibit at the upcoming EastPack 2019 event (June 11-13; New York City).


Article

Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views


Article

Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 


Article

Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system.


Article

The packaging design for Shatto Milk Flavorizers plays on the brand’s down-home personality while supporting its commitment to sustainability.


Article

Sports figures and packaging go together like Michael Jordan and Wheaties.


Article

With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com.


Article

IQ Structures can laser-burn information such as serial numbers into self-destructive hologram stickers.

 


Article

Hinged Bottle co-inventor Sebastian Velmont provides an update and report of his first—and highly successful—packaging event ever.

 


Article

New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets.


Article

A sustainable-packaging collaboration between Amazon and Replenish has borne fruit in the form of Amazon’s Clean Revolution cleaning products.


I spy with my little eye a dozen dazzling packages that appeal to today’s snackers. Whether it’s touting portability, one-hand functionality, portion control, a health message or deserved indulgence, these packs sell consumers on the value of a...


The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar. The product’s packaging design features oversized emojis, and the chocolate...


As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S. through retailers Walgreens and Kroger—its architect will be stepping on stage at the upcoming EastPack event to convince you of the value...


Deviation Distilling is elevating beverage packaging with digitally printed labels that are applied to the back of its gin bottles but are visible from the front of the bottle. In this striking packaging design, consumers look through the product...


Hands-on experiences can be educational—and fun, too! That’s the aim of the new Snack Shack interactive exhibit at the upcoming EastPack 2019 event (June 11-13; New York City).

Brought to you by Packaging Digest, the Snack Shack...


Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views on PackagingDigest....


Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 

What’s as good as seeing award-winning-packaging? Celebrating the winners, which is what the PAC...


Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system. For brands and suppliers embarking on the...


The packaging design for Shatto Milk Flavorizers plays on the brand’s down-home personality while supporting its commitment to sustainability. The package, a cube-shaped metal tin, features vivacious colors and humorous narratives about the brand...


Sports figures and packaging go together like Michael Jordan and Wheaties. Now e-sports celebrities are also popping up on packaging for mass-market brands: Red Bull has launched a limited-edition can celebrating 27-year-old videogaming superstar...


With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com. But we also saw keen...


IQ Structures can laser-burn information such as serial numbers into self-destructive hologram stickers.

 

Holograms aren’t just a way to bring deceased celebrities back to life for one more performance—think the late rapper...


Hinged Bottle co-inventor Sebastian Velmont provides an update and report of his first—and highly successful—packaging event ever.

 

Just 20 minutes into my first packaging tradeshow event ever at WestPack on February 5, 2019, I was...


New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets. The redesign affects more than 2,000 stock-keeping...


A sustainable-packaging collaboration between Amazon and Replenish has borne fruit in the form of Amazon’s Clean Revolution cleaning products. Amazon uses the new Replenish 3.0 packaging design for its Clean Revolution line, with Replenish acting...


Although we've been around a long time, our factory uses the latest technology. We invest in new equipments and the best personnel to ensure the highest quality of product and service.

We are the manufacturer of good quality Heat Shrinkable...


AM Packaging has been supplying high quality print and unmatched customer service to companies nationally for over 25 years. We here at AM Packaging understand that customer service is the key to building lasting client relationships. We believe...


We design, engineer and build custom parts handling and printing solutions for a wide variety of parts in an ever increasing range of industry sectors. With over 100 years of continuous development and experience we offer customers fully designed...


Appleton Mfg. Division is a fully integrated engineering, design, sales, service and manufacturing firm producing custom and semi-custom material handling solutions and remains committed to its heritage of innovation and customer service. This...


Our Label and Packaging Materials (LPM) division offers self-adhesive technology products that can be designed and manufactured for any application. We combine creative...


At our Oxfordshire based premises, Banbury Labels Limited is a respected label company built on many years experience within the label industry, and has built a reputation for providing quality service and products for all our customers labelling...


Baoder Enterprise was founded in 1988, with a history of 24years, as a manufacturer specializing in the manufacture of fully automatic high-speed die cutting machine and foil stamping machine.

Led by Wang Liang Chin, president of the...


Better Packages is the world’s leading manufacturer of water-activated tape (WAT) dispensers (also known as paper tape dispensers, gummed tape dispensers, gum tape machines etc.). We’ve been in the business for over 95 years. Our products include...


For over 50 years, Bunting® has established itself as an industry-leading manufacturer in several product lines. The company, headquartered in Newton, KS, has seven major locations including our Magnet Materials Division in Elk Grove Village,...


For over 55 years Cal-Tape & Label Co. has been the custom label and decal printing leader. Newly relocated to larger 16,000 ft² facility in Anaheim, CA we custom design labels to your specifications and are a proud provider of UL Recognized...


Cassco Machines, with installation in over 30 countries, has earned a worldwide reputation for designing and building innovative and reliable Hot Stamp printing, decorating and assembly systems.

Combining the latest in CAD and CNC...


CCL Container is the leading North American manufacturer of recyclable aluminum aerosol cans, aluminum bottles, barrier systems, and other specialty aluminum packaging for global consumer brands in the personal care, hair care, food & beverage...


Chapman Corporation began as a door-to-door pushcart knife sharpening operation and has progressed to today's highly trained Machine Operators and Customer Service Personel.

Working directly with a manufacturer allows you more control....


CTI (Chromatic Technologies) is dedicated to improving lives through chemistry that alerts, protects and surprises. We seek to use that core competency to help companies innovate to grow and differentiate their brands.

CTI is best known as...