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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

As we focus our attention on 2020 and the coming years, it is more evident than ever that labeling is changing in a big way.


Article

“As vape manufacturers and legislators react to the recent outbreak of lung ailments, connected packaging and identification solutions could help reassure consumers by educating them and authenticating products b


Article

With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted.


Article

Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage. 

 


Article

The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.


Article

As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.


Article

With all its trimmings, it can take hours to prepare a traditional holiday meal.


Article

A digital printing technology that adds a haptic effect to labels is opening the door to high-end, texturized packaging designs for products in a range of consumer goods categories, including food, beverage, beer, and health a


Article

Henkel and masterbatch producer Ampacet have joined forces to develop a recyclable black plastic.


Article

San Francisco is often the poster child of compostable packaging. Polystyrene is banned, and restaurants are required to use compostable or recyclable containers and utensils.


Article

How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages.


Article

The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization.


Article

First impressions count, and for many brands, this puts high importance on the product packaging.


Article

Plastic waste is becoming a more pressing concern for today’s consumers than it has ever been in the past.


Article

Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.


As we focus our attention on 2020 and the coming years, it is more evident than ever that labeling is changing in a big way. To many, this should be no surprise as the nature of business itself has rapidly shifted with the addition of new...


“As vape manufacturers and legislators react to the recent outbreak of lung ailments, connected packaging and identification solutions could help reassure consumers by educating them and authenticating products before they buy,” says...


With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted. Successful brands in 2020 will be those that find creative ways to...


Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage. 

 

...


The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.

The most-read packaging design-related articles from Packaging Digest reflect an industry full of creative...


As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.

Shining the light on how high-quality...


With all its trimmings, it can take hours to prepare a traditional holiday meal. But today’s cooks know that certain product packages can lend a hand, making it possible for them to enjoy family, friends and fraternity instead of slaving in the...


A digital printing technology that adds a haptic effect to labels is opening the door to high-end, texturized packaging designs for products in a range of consumer goods categories, including food, beverage, beer, and health and beauty.

...


Henkel and masterbatch producer Ampacet have joined forces to develop a recyclable black plastic. The carbon-free black plastic alternative enables containers to be recyclable more readily than previously possible in conventional recycling streams...


San Francisco is often the poster child of compostable packaging. Polystyrene is banned, and restaurants are required to use compostable or recyclable containers and utensils. With supportive regulations, savvy consumers and access to composting...


How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages. Here’s a fast and fun...


The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization. Employees who can reach outside their silos to find colleagues with complementary expertise learn more...


First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers’ tastes and global sentiments—such as the current appetite for sustainable...


Plastic waste is becoming a more pressing concern for today’s consumers than it has ever been in the past. Research tells us that an average of eight million metric tons of plastic waste...


Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.

The list of...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Tuesday, February 11, 2020 to Thursday, February 13, 2020

Swap ideas, add to your knowledge, and meet new business partners at the West Coast's largest packaging trade show.

Tuesday, February 11, 2020 to Thursday, February 13, 2020

Where medtech engineers and executives from across the globe converge before going on to change the lives of patients.

Tuesday, February 11, 2020 to Thursday, February 13, 2020

Engineers and executives can see live demos of the latest automation and robotics technologies, including robotic accessories, motion control devices, automation software and Industry 4.0 solutions.

Tuesday, June 9, 2020 to Thursday, June 11, 2020

The region's premier packaging event connects professionals from companies like PepsiCo, Pepperidge Farms, and Mars with suppliers offering the latest packaging technologies, including a range of automation solutions, from semi-automatic equipment to...

Tuesday, June 9, 2020 to Thursday, June 11, 2020

The east coast's largest medtech event offers professionals from companies such as Abbott, Boston Scientific, and Johnson & Johnson a chance to see the latest technologies and solutions in biocompatible materials, components, assembly, contract...

Tuesday, June 9, 2020 to Thursday, June 11, 2020

Engineers and executives can see live demos of the latest automation and robotics technologies, including robotic accessories, motion control devices, automation software and Industry 4.0 solutions.

Wednesday, October 7, 2020 to Thursday, October 8, 2020

Packaging professionals can find solutions to upgrade operations and source new technologies. Get an insider's look at the latest industry products.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

See solutions from across the entire concept-to-market product cycle. Everything medical, design, and manufacturing converges and intersects here with sustainable packaging and plastics, robotics and automation, and 3D printing and IoT.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

Medtech engineers and innovators who need to solve tricky challenges can discover solutions in sustainable plastics, smart packaging, biocompatible materials, 3D printing, and IIoT.