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Whacky packaging campaign - Coors Light Chill Roll limited-edition face roller
Beer/Wine/Spirits
Super Bowl Monday Hangover Beauty Secret: Beer.Super Bowl Monday Hangover Beauty Secret: Beer.

Coors Light’s limited-edition "Chill Roll” offers a refreshing — and goofy — way to banish the postgame Monday blahs. Also cool: color-changing cans and novel secondary packaging.

byJoanna Cosgrove, Freelance Writer

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byBob Sperber, Managing Editor, Packaging Digest; Editor, Branded Content, Informa Markets - Engineering
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