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Customized bottles from Diageo's Johnnie Walker x Scott Naismith art and AI collaboration.
Beer/Wine/Spirits
Whisky with a Personalized AI Twist — and What it Means for Packaging's FutureWhisky with a Personalized AI Twist — and What it Means for Packaging's Future

Diageo innovation guru Guy Middleton opens up to Packaging Digest on the takeaways and implications of its Johnnie Walker x Scott Naismith experience, the company's first foray into combining Scotch whisky, generative AI, and art.

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