Labeling/Claims
Labeling and claims on food packaging communicate product benefits to consumers to help them make purchase decisions

Featured on Labeling/Claims

The Coca-Cola Co.’s custom inauguration bottles from 2005 to 2025
Packaging Design
Coca-Cola’s Commemorative Bottle for Trump Draws FireCoca-Cola’s Commemorative Bottle for Trump Draws Fire

The custom “White House” label on a glass Diet Coke bottle celebrates Trump’s inauguration as the 47th president but sparks criticism from the media and citizens.

byLisa McTigue Pierce, Executive Editor
Jan 16, 2025
|
3 Min Read
Food Label Scrutiny
Trends & Issues
Perturbing Predictions for Packaging in 2025Perturbing Predictions for Packaging in 2025
byLisa McTigue Pierce
Jan 7, 2025
2 Min Read
Countdown of top articles of 2024 for Packaging Digest
Trends & Issues
2024’s Peak Pursuits in Packaging2024’s Peak Pursuits in Packaging
byLisa McTigue Pierce
Dec 31, 2024
31 Slides
S’mores
Labeling
What’s Hiding in Your Graham Crackers?What’s Hiding in Your Graham Crackers?
byAlston & Bird
Dec 19, 2024
2 Min Read
Pepsi & Shaq market mini Gingerbread can
Beverage Packaging
Giant ‘Gingerbread’ Man Markets Mini PepsiGiant ‘Gingerbread’ Man Markets Mini Pepsi
byKate Bertrand Connolly
Dec 16, 2024
2 Min Read
Budweiser Holiday Can 2024
Packaging Design
Anheuser-Busch Brings Holiday Cheer to BeerAnheuser-Busch Brings Holiday Cheer to Beer
byKate Bertrand Connolly
Dec 13, 2024
2 Min Read

More from Labeling/Claims

Designalytics winners of packaging redesigns - group shot
Packaging Design
10 Redesigns That Are Stoking Sales
10 Redesigns That Are Stoking Sales
Dec 10, 2024
|
10 Slides
byKate Bertrand Connolly, Freelance Writer
Costco butter packaging
Food & Beverage
Label Omissions Are to Blame for Many Food Recalls
Label Omissions Are to Blame for Many Food Recalls
Dec 2, 2024
|
5 Slides
byKate Bertrand Connolly, Freelance Writer
Vizit Seasonal Packaging Homemade Messages
Packaging Design
What Seasonal Package Designs Do Thanksgiving Consumers Gobble Up?
What Seasonal Package Designs Do Thanksgiving Consumers Gobble Up?
Nov 26, 2024
|
3 Slides
byEli Orkin, Chief Marketing Officer and Founding Member, Vizit
Campbell’s iconic red-and-white soup cans
Packaging Design
Campbell’s Changes Name; Is the Packaging Next?
Campbell’s Changes Name; Is the Packaging Next?
Nov 19, 2024
|
2 Min Read
byLisa McTigue Pierce, Executive Editor
Mattel Wicked dolls porn website
Packaging Design
Major Mattel Misfire
Major Mattel Misfire
Nov 11, 2024
byLisa McTigue Pierce, Executive Editor
Jolly Rancher logo
Packaging Design
Jolly Rancher’s New Look Bursts with Flavor
Jolly Rancher’s New Look Bursts with Flavor
Oct 25, 2024
|
4 Slides
byLisa McTigue Pierce, Executive Editor
First home-compostable tamper-evident band
Sustainability
World’s First Home Compostable Tamper-Evident Seal Debuts
World’s First Home Compostable Tamper-Evident Seal Debuts
Oct 14, 2024
|
2 Min Read
byRick Lingle, Senior Technical Editor
Green Claims Litigation Risks
Sustainability
Green Claims are Increasing — So are Liability Risks
Green Claims are Increasing — So are Liability Risks
Sep 25, 2024
|
4 Min Read
byLisa McTigue Pierce, Executive Editor
US Capitol building
Labeling
How Will Package Recycling Claims & Labeling Requirements Affect Your Business?
How Will Package Recycling Claims & Labeling Requirements Affect Your Business?
Sep 16, 2024
|
3 Min Read
byJoanna Cosgrove, Freelance Writer
2024 Labelexpo Rosemont Lobby
Labeling
My Paper Trail at Labelexpo Americas 2024
My Paper Trail at Labelexpo Americas 2024
Sep 12, 2024
byLisa McTigue Pierce, Executive Editor
meat
Food Packaging
USDA Releases Updated Meat & Poultry Guideline
USDA Releases Updated Meat & Poultry Guideline
Sep 11, 2024
|
3 Min Read
byKevin Cronin, Editor-in-Chief
Label Industry Global Awards
Labeling
Label Industry Honors its ‘Greats’
Label Industry Honors its ‘Greats’
Aug 20, 2024
|
4 Min Read
byLisa McTigue Pierce, Executive Editor
Lenticular printing on DVD
Packaging Design
Lenticular Packaging: Don't Blink, You Might Miss It
Lenticular Packaging: Don't Blink, You Might Miss It
Jul 31, 2024
byJack Shaw, Senior Writer and Editor
Redesign an Over-the-Top Package
Packaging Design
How to Redesign an Over-the-Top Package
How to Redesign an Over-the-Top Package
Jul 3, 2024
byKate Bertrand Connolly, Freelance Writer
Microplastics
Sustainability
Bottled Water Microplastics Litigation Is Making a Splash
Bottled Water Microplastics Litigation Is Making a Splash
Jun 18, 2024
|
2 Min Read
byAlston & Bird
Supermarket-ready-meals-packaging-design-vs-reality
Food Packaging
Ready-Meal Packaging: Picture Imperfect
Ready-Meal Packaging: Picture Imperfect
Jun 18, 2024
byKate Bertrand Connolly, Freelance Writer
Shopper uses 2D Code
Labeling
Why Use GS1 Digital Link 2D Codes – Today?
Why Use GS1 Digital Link 2D Codes – Today?
Jun 11, 2024
|
7 Min Read
bySteve Gryczka, director of strategy and corporate development, Markem-Imaje
BodyArmor Sports Drink limited-edition bottles
Beverage Packaging
BodyArmor Taps Superstars for Sports Drinks
BodyArmor Taps Superstars for Sports Drinks
May 22, 2024
|
3 Slides
byLisa McTigue Pierce, Executive Editor
Pharmaceutical customer
Pharmaceutical Packaging
How Pharmaceutical Companies Can Leverage Smart Labels
How Pharmaceutical Companies Can Leverage Smart Labels
May 21, 2024
|
4 Min Read
byJack Shaw, Senior Writer and Editor
FB-Stream-GettyImages-ProStock-1305346806-1540x800.png
Food & Beverage
Best in New Food and Beverage Packaging
Best in New Food and Beverage Packaging
May 15, 2024
|
2 Min Read
byRick Lingle, Senior Technical Editor
FB-Stream-GettyImages-ProStock-1305346806-1540x800.png
Food & Beverage
Best in New Food and Beverage Packaging April 2024
Best in New Food and Beverage Packaging April 2024
Apr 30, 2024
|
4 Min Read
byRick Lingle, Senior Technical Editor
Good Measure 2024 redesign
Packaging Design
General Mills Transforms Healthy Snacks
General Mills Transforms Healthy Snacks
Apr 18, 2024
|
5 Min Read
byKate Bertrand Connolly, Freelance Writer
FB-Stream-GettyImages-ProStock-1305346806-1540x800.png
Food & Beverage
Best in New Food and Beverage Packaging March 2024
Best in New Food and Beverage Packaging March 2024
Apr 2, 2024
|
4 Min Read
byRick Lingle, Senior Technical Editor
Beer/Wine/Spirits
Anheuser-Busch First with New On-Pack Seal
Anheuser-Busch First with New On-Pack Seal
Mar 27, 2024
|
3 Min Read
byRick Lingle, Senior Technical Editor
Legal Case Made with Real Cheese Claim
Food Packaging
‘Made with Real Cheese’ Claims Curdling in Federal Courts
‘Made with Real Cheese’ Claims Curdling in Federal Courts
Mar 21, 2024
|
2 Min Read
byAlston & Bird
Sustainability
Navigating EPR’s Patchwork Landscape
Navigating EPR’s Patchwork Landscape
Mar 19, 2024
|
6 Min Read
byRick Lingle, Senior Technical Editor
Cookie Monster shrinkflation post
Packaging Design
Packaging Shrinkflation Strikes Again!
Packaging Shrinkflation Strikes Again!
Mar 13, 2024
|
1 Min Read
byLisa McTigue Pierce, Executive Editor
USDA finalizes "Product of USA" label claim.
Labeling
What the Final "Product of USA" Label Means
What the Final "Product of USA" Label Means
Mar 12, 2024
|
2 Min Read
byKristen Kazarian, Managing Editor
FB-Stream-GettyImages-ProStock-1305346806-1540x800.png
Food & Beverage
Best in New Food and Beverage Packaging February 2024
Best in New Food and Beverage Packaging February 2024
Feb 29, 2024
|
3 Min Read
byRick Lingle, Senior Technical Editor
Food & Beverage
Best in New Food and Beverage Packaging January 2024
Best in New Food and Beverage Packaging January 2024
Jan 31, 2024
|
3 Min Read
byRick Lingle, Senior Technical Editor

Editors' Choice

Sterile medtech environment
Medical Packaging
5 Safety Threats to Preformed Sterile Barrier Systems Storage & Handling
5 Safety Threats to Preformed Sterile Barrier Systems Storage & Handling

Jan 16, 2025

Beverage Packaging
Saratoga Springs' Blue Bottles Get Their Own Pantone Color
Saratoga Springs' Blue Bottles Get Their Own Pantone Color

Jan 16, 2025

Preservative-free eyedrop bottles
Pharmaceutical Packaging
New-Generation Eyedroppers Make Preservatives Obsolete
New-Generation Eyedroppers Make Preservatives Obsolete

Jan 16, 2025

Recent Headlines
Sign up for Packaging Digest newsletters