Linda Casey

January 30, 2014

1 Min Read
Avon picks premium pumps for fragrances
Photo of Avon mark. Celebrate, Rio Bikini and Rio Rhythms perfume bottles

 

Avon selects Rexam’s XD-11 fine mist pump for mark.’s three new fragrances: Celebrate, Rio Bikini and Rio Rhythms. Rexam says its XD-11 is considered an industry reference for brands in the high-end market segment--yet is also selected for use in mass and masstige applications, because of its high-performance functionality and aesthetic appeal that opens new package design opportunities.

 

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Avon mark. perfumes pick Rexam pumps



The pump’s ergonomically advanced actuator is available in metal or plastic, and in classic or smoothly sculpted designer versions. The XD-11 also features a neutral and ultra-low profile.

 

The mark. brand is part of Avon's burgeoning global direct-selling beauty business. The company says  mark. is the No. 2 trend brand in the world and focuses on the fast-growing market for young women. To help provide young women with an engaging product line, the mark. product line's packaging is designed to be fun, fresh and modern. 

 

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