Eurofusion, Panama City, introduces Aquaçai, a bottled water that will initially roll out in the Middle East and Latin America in three bottle sizes: 1 L; 591 mL; and 354 mL. Panama has more than 125 sources of natural spring water. A combination of minerals and natural fluoride gives the water its own distinct character. The Aquaçai name comes from the combination of Aqua–meaning water and Acai–a delicious fruit from the rainforest–to reflect the water source's purity and the lush region.

Says Michael Horth, CEO of Eurofusion, the company wanted a brand identity that's both visually appealing to high-end consumers in a global marketplace and conveys the purity of the water source. To graphically communicate these attributes, Eurofusion turned to design and development firm MoxieTM. (www.moxietm.com), which selected a deep, rich blue PET bottle in a color with hints of cyan to enhance the appearance of the bottle label. Adding silver foil label elements and an upper case serif typeface for the brand name on a blue band, the design incorporates the image of an aquifer. An illustration of a butterfly completes the design. The bottle is produced by San Miguel Industrial S.A. (51 01 336 5428) in Peru, which makes the preforms and blow-molds the bottles.

“Working with MoxieTM has been rewarding,” Horth says. “Their creativity and original ideas for the design of the brand have provided us with a multi-culturally elegant brand identity that enhances the attributes of the product.”