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Coca-Cola rolls out new 1.25-L contour bottle

Coca-Cola rolls out new 1.25-L contour bottle
Coke's 1.25 liter bottle

CokeAs part of Coca-Cola's continuous drive to provide fans with more ways to enjoy the brand they love, a new 1.25-L package, featuring Coca-Cola's signature contour shape, will begin rolling out May 2011.

Just in time for the celebration of the 125th anniversary of Coca-Cola, the new package is hitting store shelves across the southeast, with additional rollouts planned across the U.S. this summer. The perfect take-home size for smaller households, the 1.25-L bottle, which will be available for less than $1, extends the growing stable of Coca-Cola packages designed to provide people with more ways to enjoy the beverages they love.

"The new Coca-Cola 1.25 liter package gives families a new way to take home their favorite brand and share some happiness, for less than $1 every time," says Katie Bayne, president and general manager, Sparkling Beverages, Coca-Cola North America. "Households come in all shapes and sizes today, so we're continuing to expand our packaging roster to offer something for everyone at a price that's right for them. When people reach for our products we want them to have choices."

Coca-Cola drinkers value variety and want just the right sizes to fit their needs. In recent years, new packaging introductions, including the 90-calorie mini can and the 16-oz single-serve bottle, have expanded the choices that consumers have both in the store and in the home when choosing their favorite beverages.


The launch of the 1.25-L bottle provides people with yet another option when it comes to take-home beverages for sharing, and complements the current 2-L package. For larger families and special gatherings, the 2-L bottle is still a perfect choice. But for many smaller households, the new 1.25-L package will be the perfect size.

In addition to Coca-Cola, a variety of other brands, including Diet Coke, Coke Zero, Sprite and Fanta, will also be available in the new 1.25-L bottle.


Source: The Coca-Cola Co.

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