In football, the most dedicated fans set their ringtone to their team's fight song, name their pet after a school's mascot and dress in team colors just to watch a game from their living room. This season, the Coke Zero Black Edition program is offering exclusive content, VIP game access, once-in-a-lifetime fan experiences and thousands of sweet prizes to help those hardcore fans enjoy everything about the game they love.

MyCokeRewards.com/win is the hub for any football fan -- college or pro -- to access exclusive content that celebrates

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In addition, visitors to MyCokeRewards.com/win can redeem MCR points, found on Coca-Cola products, to enter a sweepstakes to score the ultimate VIP football experience, which includes a pre-game dinner with a SPORTS ILLUSTRATED® staffer, four tickets to a key season-ending rivalry game, round-trip flights for a group of four, $500 in spending cash, $1,000 in Best Buy gift certificates and five EA SPORTS^TM video games for the PlayStation®3 computer entertainment system. Sweepstakes entries must be received by Oct. 31.

It doesn't stop there. Every hour, fans can text codes found on specially marked Coke Zero 20 oz. and 24 oz. bottles to win a variety of prizes instantly. In addition, each week, one person will win a gaming console, the EA SPORTS^TM video game library and a one-year subscription to SPORTS ILLUSTRATED®. The entry period runs from Sept. 1 to Oct. 31, and winners will be informed by email or phone.

"College football fans are always looking for ways to live the game," said Maurice Cooper, Senior Brand Manager, Coke Zero, Coca-Cola North America. "This fall, Coke Zero is going all in with the Black Edition, giving fans the chance to win prizes and watch exciting exclusive content that will bring them closer to the action."

The Coke Zero Black Edition program is going into overtime and giving fans even more ways to win by showing up at college football's most intense matchups of the season. By visiting the Coke Zero Black Edition Fan Combine, fans can enter to win tickets and upgraded access to future games, and other exciting prizes, like tickets to season-ending bowl games and even sideline access to some of the most anticipated matchups of the year.

The Fan Combine also plays host to a number of interactive activities that will get any wannabe football fan's blood racing - from performing a virtual goal post teardown to testing their passing skills. Look for the Coke Zero Black Edition Fan Combine at some of the season's biggest rivalry games:

•Boise State vs. Georgia (Chick-fil-A Kickoff Game) at Georgia Dome, Atlanta, Ga. (9/3)
•Arizona at Southern Cal at Los Angeles Coliseum, Los Angeles, Calif. (10/1)
•Oklahoma at Texas at Cotton Bowl, Dallas, Texas (10/8)
•Auburn at Louisiana State at Tiger Stadium, Baton Rouge, La. (10/22)
•South Carolina at Arkansas at Razorback Stadium, Fayetteville, Ark. (11/5)
•Miami (FL) at Florida State at Doak Campbell Stadium, Tallahassee, Fla. (11/12)
•Ohio State at Michigan at Michigan Stadium, Ann Arbor, Mich. (11/26)
•Georgia at Georgia Tech at Bobby Dodd Stadium, Atlanta, Ga. (11/26)
•Alabama at Auburn at Jordan Hare Stadium, Auburn, Miss. (11/26) 

"Coke Zero is liquid proof you can enjoy having it all," said Cooper. "The Black Edition program is for fans who enjoy everything college football. Whether they're representing their favorite school when playing EA SPORTS^TM NCAA Football 12, reading game previews and analysis in SPORTS ILLUSTRATED® or watching hours of football every Saturday, college football fans live the game. Coke Zero has built this program to celebrate the total fan experience."