Dior's new Diorshow 360 mascara, with the category's first rotating brush, is stirring up consumer interest.
Developed by beauty packaging manufacturer Albéa, the rotating brush design marks the beginning of a new generation of mascara. The application technique is comfortable and delivers a professional make-up result in record time. The formula, packaging and brush design were specially developed for optimal revolving action. The result is volumized lengthened and defined lashes.
The patented technology offers stable, silent and gentle revolving action. The galvanized silver ring on the bottom of the cap, an elegant reflection of the Dior style, activates the rotating device, which turns the wand upward or downward for easy application.
Dior has chosen the Notch Helix brush, also by Albéa, for its new mascara. The double helix brush optimally covers lashes as it evenly delivers the formula, thanks to specific bristle spacing, leaving the lashes well-separated and fully coated.