Movers & Shakers

Bradman Lake, Inc. appoints Gary Pickett president. Pickett was previously Bradman Lake’s vp of business development and vp of engineering.

Gary Pickett Bradman Lake Group

T.H.E.M. (Technical Help in Engineering and Marketing) names Kenneth W. Botterbrodt president.

Kenneth W. Botterbrodt T.H.E.M.

Langen Packaging appoints Paul Tichauer president.

Phoenix Contact USA promotes Greg Jerrehian and Louis L. Grice as vps of sales and marketing, respectively.

Prism Group Holdings, Ltd. appoints Filip Buyse CEO and president.

Greg Jerrehian Phoenix Contact USA

Labeltronix selects cofounder Dan Blair as nutraceutical label specialist.

Invensys p.l.c. appoints Sudipta Bhattacharya chief software solutions officer, reporting to Mike Bradley Sr., president of Wonderware, a business unit of Invensys.

Louis L. Grice Phoenix Contact USA

Durst Image Technology U.S., LLC hires Gary Rogers as western region sales manager,

Mark Andy promotes Dieter Huck to chairman of Mark Andy Europe and appoints Remy Höhener as European managing director at the Basel, Switzerland office.

Gary Rogers Durst Image Technolgy U.S., LLC

POLYPACK appoints David Falvey as the national accounts manager for the food industry.

Greif, Inc. elects David B. Fischer as president and COO. Fischer was senior vp and divisional president of Industrial Packaging & Services of Greif’s North and South America, Asia, Africa and Australia business units. Michael C. Patton, senior vp of Paper, Packaging & Services, will also lead IP&S – North America. He was named divisional president as well. Ivan Signorelli, senior vp of Greif’s IP&S – Europe strategic business unit, also adds the title of divisional president.

Robert Brands Rexam

Rexam appoints Robert Brands managing director of the Personal Care Division, which encompasses the company’s dispensing systems, makeup and home and personal care businesses.

Saint-Gobain Corp. names Jacques Aschenbroich president and CEO. Saint-Gobain Corp. is the holding company for Compagnie de Saint-Gobain’s U.S. and Canada operations. Aschenbroich succeeds Jean-François Phelizon, who returns to Compagnie de Saint-Gobain’s Paris headquarters as senior vp and advisor to Saint-Gobain’s global CEO, Pierre-André de Chalendar.

Jerry Perry Americode Int’l.

Sonoco appoints Todd Stollberg division vp and general manager—Procter & Gamble. Stollberg will be responsible for coordinating Sonoco’s global consumer packaging and services relationship with Procter & Gamble.

GROWING & GOING

Bonset America plans to increase PETG heat-shrinkable film capacity by installing a new extrusion line in its manufacturing facility located in Brown Summit, NC. Startup will be in the third quarter 2008.

AmeriCode Intl., Fort Worth, TX, under the leadership of Jerry Perry, president and CEO, has offices planned for Asia and Mexico, along with a North American expansion that includes facilities in Nashville, San Diego, Minneapolis, Denver and Philadelphia.

The Klöckner Pentaplast Group plans to add to its North American production capacity for polyester films at its Beaver, WV manufacturing facility. Startup is targeted for March.

FKI Logistex® establishes its Graduate Engineer Training Program, part of the company’s continued investment in North American material handling engineering and research and development.

Octal Holding and Co. SAOC, an Oman-based company, has an integrated PET resin and APET sheet-manufacturing facility coming onstream in May 2008.

Tetra Pak, Inc. invests 100 million euros in a new packaging plant in Lobnya, Russia.

Toray Plastics America, Inc. appoints Richard Schloesser as executive vp. Schloesser, a 17-year veteran with Toray, is the first American in the Japanese company’s history to be appointed to that position.

EskoArtwork, a Belgium-based company recently formed with the combination of Esko and Artwork Systems, names Carsten Knudsen CEO, Guido Van der Schueren as chief commercial officer and René Delbar as senior vp, business development.

Squid Ink Manufacturing, Inc., relocates its corporate headquarters and printer-manufacturing operation to a 50,000-sq-ft facility in Brooklyn Park, MN. The new location houses sales, marketing, engineering and executive offices, an ink-jet printer demo room and a training center, and an improved manufacturing plant. The location also includes a spacious research and development lab. Squid Ink will continue fluid production at its existing Spring Lake Park, MN location.

BUYING AND ALLYING

Ampac Packaging, LLC acquires privately-held Floeter Flexible Packaging Group, Eberdingen, Germany, for an undisclosed amount.

Graphic Systems Group acquires applebrandsource, a global strategic branding and package design consultancy firm in New York City.

Honeywell joins ISA Security Compliance Inst. as founding member.

Impress buys Amcor Group’s Food Can and Aerosol business in Australia and New Zealand.

Norampac Division of Cascades Canada, Inc. sells its Red Rock linerboard mill, located in northwest Ontario, to North American Logistic Services, Inc. Norampac will pay the purchaser $10 million to encourage the startup of a new line of production at the facility.

Spartech Corp. acquires the stock of Creative Forming, Inc., which has a 160,000-sq-ft facility in Ripon, WI.

ThyssenKrupp Materials NA acquires OnlineMetals.com, a web-based distributor of metals and plastics.

CHEERS

Dynamic Conveyor Corp., Inc. ranked No. 4,740 on the first-ever Inc. 5,000 list of the fastest-growing private companies in the country.

OPEN HOUSE

DE-STA-CO recently held an open house at its new global headquarters in Auburn Hills, MI.

OBITUARY

Sture G. Olsson, former chairman of Chesapeake Corp. and son of its founder, passed away Sept. 10.

Calcium carbonate


HeritageThe co.’s performance additive-calcium carbonate, HM10® series including HM10® Max, manufacturing process and its use in PE film extrusion lowered emissions and reduced energy consumption, according to a recent life cycle analyses. Replacing a portion of the plastics with a natural, mineral such as calcium carbonate can make a more environmentally friendly bag by reducing carbon emissions as well as reducing energy required to make the bag, the co. says.

Heritage Plastics Inc., 800/245-4623.
www.heritage-plastics.com

Jars

Two new jar configurations are produced for the nut and bite-size snackfood categories. Both are made in a 63/485 finish and are molded of 100-percent monolayer PET. One jar is a 17-oz pinched oval, while the other is a 28-oz, called the Rib Nut Round. The containers are additions to the co.'s line, which includes a variety of wide-mouth styles from 64- to 205-oz sizes.

GRAFCO PET Packaging Technologies, 410/850-4242. www.grafcopet.com

Flavored vodka packaging reflects natural aromas

Flavored vodka packaging reflects natural aromas

It seems within the past couple years, flavored vodkas have been saturating the spirits market as flavor after flavor has been hitting the shelves. While some of us might be feeling “flavor fatigue”, it doesn’t look like it’s slowing down anytime soon since vodka is the number one-selling spirits category in 2013, according to the Distilled Spirits Council of the United States, with flavored vodkas contributing to a huge chunk of those sales.

To combat the flavor fatigue, Poliakov Vodka has unveiled a fully-revamped new flavored range that focuses on within-reach and familiar flavors. To coincide with this launch, the international brand has undergone a packaging redesign.

Packaging Digest got the details on the Nadège PERROT , Export Brand Manager for Poliakov.

What is the motivation behind Poliakov Vodka’s recent activity in introducing new products/packaging?

PERROT: The idea was to modernize and upgrade the flavored range with a new fully-revamped packaging, associated with new recipes in order to offer the greatest expression of these flavors.

Therefore, the Millionaire brand Poliakov can fortify its position, in order to look towards greater expansions worldwide.

What changes did you make to the packaging that makes it more eye catching?

PERROT: The Poliakov flavored range is draped in a new icy silver packaging, for a more modern and qualitative result.

Transparency has also been added to the packaging in order to reflect the new recipes using natural aromas, and to highlight the visual representation of the flavor.

4 leading sealing solutions at Pack Expo: Gallery

The ShurSEAL Solution is a case-sealing system that combines Shurtape HP Series packaging tape with a PrimeLoc tape applicator to deliver consistent and secure seals, even on under-filled cartons. The HP Series packaging tape offers an instant, permanent bond with cases, while the PrimeLoc tape applicator provides unmatched wipe-down force for tamper-evident seals.

This slideshow previews what attendees will be seeing in leading-edge sealing solutions at Pack Expo International 2014 from November 2-5 at McCormick Place in Chicago presented by PMMI.

1. ShurSEAL Solution from Shurtape Technologies Inc., Pack Expo booth #S-4243.

2. Vertical band sealer from All Packaging Machinery, Pack Expo Booth #S-2366.

3. KDT machine from Koch Packaging Systems, Pack Expo Booth #S-3466.

4. PPS0145 film sealing technology from Rinco Ultrasonics, Pack Expo Booth #N-5463.

4 leading sealing solutions at Pack Expo

4 leading sealing solutions at Pack Expo
The ShurSEAL Solution is a case-sealing system that combines Shurtape HP Series packaging tape with a PrimeLoc tape applicator to deliver consistent and secure seals, even on under-filled cartons. The HP Series packaging tape offers an instant, permanent bond with cases, while the PrimeLoc tape applicator provides unmatched wipe-down force for tamper-evident seals.

Pack Expo is right around the corner and this is the place to be when looking for leading sealing solutions with lasting holding power. Here is a sneak peak at some leading sealers on display at next week’s

Pack Expo International 2014.The show will run November 2-5 at McCormick Place in Chicago presented by the PMMI.

Note: Use the red View Gallery button above to launch the Slideshow.

1. ShurSEAL Solution from Shurtape Technologies Inc., Pack Expo booth #S-4243.

2. Vertical band sealer from All Packaging Machinery, Pack Expo Booth #S-2366.

3. KDT machine from Koch Packaging Systems, Pack Expo Booth #S-3466.

4. PPS0145 film sealing technology from Rinco Ultrasonics, Pack Expo Booth #N-5463.

Where package meets person: 3 ways to improve the relationship

Where package meets person: 3 ways to improve the relationship
1. Ergonomic design: Among the packaging design solutions for elderly consumers are a rubber-wrapped cap for Aleve to improve gripping and a flip-top closure for Folgers coffee atop a shaped container for easy access compared to a screw-on closure.

Demographic, lifestyle and healthcare trends are driving demand for better human-package interaction.

When consumers encounter a package in what Procter & Gamble calls the second moment of truth, the point of use, a special relationship emerges. In that moment, product success aligns with how well the consumer interacts with the package.

Here are three ways designers can improve a consumer’s physical rapport with a package.

1. Ergonomic design

Improving human-package interactions for certain populations is more challenging than for others. Elderly consumers struggle with decreased strength and dexterity, and tend to have trouble opening and handling certain types of packages, including those that are tightly sealed, large or heavy.

So what is an elderly consumer? Blake McGowan, managing consultant and ergonomics engineer at Humantech Inc.,defines “elderly” as over 60 years old. He further divides the elderly population into healthy and unhealthy. The former are generally in good health, for their age, and the latter are debilitated to some extent by illness and/or injury.

Midlife consumers also may struggle with packaging, as physical and mental changes commence. “At age 45, there are known physiological changes across the whole spectrum of our capabilities: endurance, cardiovascular strength, memory, sensory, motor, information processing,” McGowan says.

Women younger than 45 are challenged, as well, McGowan says, because “across all age categories, women have about two-thirds the strength of men.”

For all these populations, and kids, too, opening a jar of mustard, bottle of water, pull-tab can of soup, juice pouch and many other packages can be difficult—verging on impossible—because of the strength and dexterity required.

The Aleve Arthritis Cap bottle and closure illustrate how this problem can be overcome. The package comes in child-resistant and non-child-resistant versions, each featuring a contoured easy-grip bottle and a rubbery finish on the closure that improves traction and control.

“They designed a cap that was the right width, [with] very, very high friction as well as low force,” McGowan says. These design features make the package easy to open for consumers with dexterity and strength issues as well as for the general population.

Another success story is the ergonomically designed package for Folgers Instant Coffee Crystals. The side wall of this plastic jar curves inward to provide a secure grip, and the package’s flip top eliminates the challenge of twisting the closure. “A lot of twist-offs tops are very large. They’re wide, and it’s hard for a person to get their hand all the way across. So [Folgers] went to a flip type of lid. That’s a really simple, great solution,” McGowan says.

Watch Humantech’s recent video, “Making Packaging Usable for the Aging Population,” at pdlinks.com/Humantech.

2. Single-handed design

On-the-go lifestyles also influence how people interact with packaging. The growing numbers of consumers in this category need packages that are easy to use with just one hand, because often their other hand is already occupied.

InsightFarm Inc.principal Kelley Styring, who researched this phenomenon extensively in her One Handed World Study, explains: “We now spend about 40% of our waking hours with something in one hand.”

For example, one hand may be occupied by “a cell phone, a steering wheel, a beverage or the hand of a loved one. Those are the primary items,” Styring says. Many packages, however, are not designed for single-handed opening and use.

The One Handed World Study included qualitative and quantitative research with one-handed consumers—arm amputees—and a survey of two-handed consumers. The ways in which the one-handed participants interacted with products and packages showed great creativity and provided grist for the package design mill.

“By studying the ways that one-handed people use their hand differently, we can forecast ways to innovate for…all of us. You can think of these people not as disabled but as more highly evolved than the two-handed world and [providing] a glimpse into the future of design,” Styring says.

The one-handed consumers in her study found ways to stabilize and manipulate packages by taking the components of their single hand and applying them to different tasks. They might cup a jar between their palm and two small fingers and unscrew the lid using their other fingers and thumb, for example. Or they might place the package between their body and a counter, or between their knees, to stabilize it for opening.

By studying these types of one-handed consumer-package interactions, Styring came up with numerous innovation platforms to help designers create packages and products that are easier to use with one hand and don’t make a mess when opened, as can happen with a lightweight beverage bottle or yogurt pouch.

One-handed stabilization and manipulation is one innovation platform; in other words, designing packaging geared to dividing the labor of one hand into multiple tasks. Another innovation platform is what Styring calls “friendly friction”: using surface friction to stop packages from sliding on a countertop or table.

Yet another innovation platform is “selective rigidity.” An example would be fins strategically placed inside into a water bottle to keep it from collapsing when opened with one hand.

“Two-handed people are encountering products more and more with one hand, and this is only going to get worse,” Styring says. “I think that a day of reckoning is coming for a lot of products. Right now we’re blundering through, blaming ourselves and holding our phone in the crook of our neck while we open the package, but at some point an innovator is going to shift the game by inventing something that [addresses the problem], and I think there’s going to be more awareness from that point forward.”

3. Smart, “teachable” design

The trend toward self-administration of medicine via inhalers, auto-injectors and other medical devices is boosting the interactivity of packaging for these products. Noble, a company that develops patient training for such devices, is using packaging to improve training and reduce medication-delivery errors that can undermine treatment.

To teach patients how to use an auto-injector or inhaler, Noble pairs a training device—which contains no medication but simulates the actual device in every other way—with packaging that gives patients feedback as they practice using the device.

The package may play a series of scripts that teach the patient to perform several steps when using the device, for example. “The purpose of the package is to train the patient,” says Paul van der Pol, director of research and development at Noble.

An even “smarter” approach is to put “sensors in the training device, and those sensors will send signals to the packaging,” van der Pol says. “The packaging essentially has a computer inside—it’s all quite inexpensive, but it is a microcontroller, and it processes those signals. If the patient makes a mistake, the package [tells him or her]. It helps patients go through correcting that mistake, so the patient will not make that mistake again.”

The smart package may use audio scripts or video clips, and it can be configured wirelessly, which patients in Noble’s usability testing said they prefer. The packages are also reusable, so patients can practice repeatedly and really learn how to use the device.

Among other things, the packaging can help teach timing. “Time is important when you self-administer a drug,” van der Pol explains. “For example, with an injector, the needle goes into the skin, and then in approximately 10 seconds, the drug is slowly injected into subcutaneous tissue. If patients withdraw the injector too quickly from the skin, then they only get a partial dose, and the remainder of the dose ends up on the kitchen floor or in the carpet.”

To help patients with timing, Noble has developed packaging that “can give visual or auditory cues to help the patient with the time sensitivity of the drug-delivery device,” van der Pol says. “For example, it can actually count down for you, or with beeps it can indicate when the injection or inhalation is complete.”

This technology can be added to various package formats, depending on the design of the medical device. But in all cases the focus is multisensory learning, which is known to enhance information recall and retention.

“The tactile stimulation is through the practice device, and the audio/visual is through the package,” says van der Pol. The package “gives you spoken instructions and can give you clicks. It has video. You also look at the practice device itself, and that is a visual stimulation. They all combine into that multisensory learning experience.”

Kate Bertrand Connolly is a seasoned freelance writer based in the San Francisco area covering the packaging, food and technology markets. You can contact her at kate.connolly@sbcglobal.net.

Humantech Inc., 734-663-6707

www.humantech.com

InsightFarm Inc., 503-554-5567

www.insightfarm.com

Noble, 888-933-5646

www.gonoble.com

Blippar and packaging: The reality and possibilities of digital engagement

Blippar and packaging: The reality and possibilities of digital engagement
Heinz "blipp" campaign brought 3D animated recipe book to the device.

A live demonstration of Blippar’s augmented reality technology in September at Label Expo, specifically a blipp for Wheaties, caught my attention. In fact, it was astonishing. The basic enabling technology, the Blippar app, is free to download and uses image recognition - or visual discovery - rather than a Quick Response code or barcode to activate the specific interactive, digital experience or blipp on any mobile or tablet device. What this means is that brand owners can use their existing assets - products, logos, packaging and more - to create dynamic content that can be changed on a regular basis or even per interaction.

The company has already created numerous blipps for consumer packaged goods companies including General Mills brand Trix, Pepsi and even Heinz ketchup. For the latter, a blipp of the ketchup bottle label brought a 3D animated recipe book to the device screen. The program attracted widespread consumer engagement, with daily competitions and offered downloadable content that was refreshed weekly. The campaign yielded more than 1,100,000 interactions and more than 386k unique visitors according to the most recent data.

That was yesterday so to speak, so what's next for tomorrow? The company has big plans for 2015, with a host of new campaigns in the pipeline for industry leading brands and an overarching aim to turn products into the new domain names, by overlaying them with digital content and bringing them to life. Blippar is also turning attention to other industries outside of advertising and marketing, including education and healthcare, where their technology offers huge potential. 

While it’s impossible to keep up with technology advances across the digital realm, we did manage to catch up with Lisa Hu, VP and general manager Blippar, who answered our questions about this intriguing technology.

Summarize how the app works and what’s required by brand owners.
Hu: Blippar's proprietary image-recognition technology & platform allows brands to engage their target audience with rich, interactive digital content activated instantaneously from any products or packaging, via a mobile device. Users simply download and open the free Blippar app, hold their smartphone or tablet lens over any blippable product or package and watch as unique,meaningful, branded content springs to life right on their screen.

Brands that partner with Blippar have the opportunity to bring their packages to life for their consumers, instantly. By introducing a new form of digital engagement, we're giving brands the opportunity to take the brand experience beyond the sale, and reach their target audiences at multiple different touch points. Already many of the world's best-known brands in CPG, publishing and more are leveraging the incredible opportunities presented by our unique technology/platform and millions of products and packages around the world are already blippable. 

Along with the blippable content itself, which could be anything from a logo, to a magazine page, or the actual product itself, we strongly encourage brands to feature a clear call to action on any blippable product or package, to educate the consumer about the experience and thereby to drive engagement numbers.  

What’s exemplary of what has been done in packaging?
Hu: ​When brands invest well in their content and education on packages, in addition with other channels, you see the best and most engaging experiences, along with the highest ROI. Some recent examples include Lucky Charms, where the brand did an excellent job investing in the key areas for a solid gaming experience. Quaker's latest campaign features blippable packaging that allows users to snap a milk mustache selfie with brand mascot Larry. Whether shoppers are perusing the packaging in-stores or interacting after point-of-sale, we're making the most of these ubiquitous consumer touch points.​

What’s next?
Hu: It's really limitless to what our platform can provide!  Each Blippar campaign introduces a new way to engage a brands' audience. We work hand-in-hand with every brand to really understand their business and what they are trying to achieve, in order to create the optimal experience that truly resonates with their target audience, whether its an interactive video game, a series of exclusive recipes or the chance to share your selfie "with" Rihanna.

We're always continuing to seek more creative ways to engage consumers from a marketing and branding perspective, enhancing our technical capabilities, pushing the boundaries in design and embracing the possibilities presented by new devices such as wearables.  It's also about scale, reaching millions of products, beyond a one-off campaign.  We're also turning our attention to new verticals, including the healthcare and education industries.  This is just a sample

Can it be used as a brand protection or authentication tool?
Hu: We give every brand the opportunity to manage what content is generated by blipping their products or packages. It is then in their hands to determine what experience is activated by blipping any of their branded content.  

​ ​

What’s the biggest hurdle to use?
Hu: Blippar's proficiency at creating and sustaining interaction is due in part to its extremely low barrier to entry. The free Blippar app is available on any smartphone and on Google Glass. Users across the globe can access branded, interactive content in seconds with the same effort it would take to snap a photo.  There aren't any real hurdles if you invest well with the content and call-to-acton.

Is there a common misunderstanding brand owners that you can clarify?  
Hu: Brands are continuing to understand the real value of the Blippar app and blipp experience itself for their consumers.  With that, the brands and ad agencies are starting to realize that this isn't just about executing "augmented reality" technology for the sake of it, it is about providing a meaningful experience to their audience, and simply turning on their product/package/print to provide the content that their audience will pull.  And not just as a one-time experience...an experience that can go on forever, anytime, anyplace.

Along those lines, all of our engagement is pull-based and entirely voluntary on the part of the end user, generating genuinely powerful interactions.  This is a different mindset our clients are adopting, realizing that we are not another push based medium where e.g. demographics, audience size, etc. are key factors...this is a whole new medium that 100% of their audience (or any mobile user) can interact with.  We're simply turning on all the physical touch points, with packaging being an integral one.

A visual tour of the National Bottle Museum

Dutch onion bottles.

Stop and click here if you haven't read the introductory feature to this Slideshow Gallery!

1. It’s a pirate’s life for a Dutch onion bottle.

2. Early example of package optimization dates back to the 1600s. 

3. Old-fashioned, in-your-face authentication.

 4. A well-orchestrated mold design.

 5. A controversial Poland Spring bottle.

6. Bottles with a special glow about them. 

7. One of the Museum's main-floor displays.

Packaging curiosities at the National Bottle Museum

Packaging curiosities at the National Bottle Museum
Dutch onion bottles.

From glowing bottles to a controversial Poland Spring original to a flask seen in a popular pirate movie to an early example of an optimized bottle, each of the several thousands of bottles on display at the National Bottle Museum is a historical artifact, according to museum director Gary Moeller. A number of them also tell a story—and Moeller shares a few of them.

A stop on a whim while on a business trip to the Albany, NY, area this month turned into a fascinating visit to the National Bottle Museum (NBM), open year around in the quaint town of Ballston Spa. Started in 1979 and housed in a 1901 storefront since 1993, the two-floor museum contains notable examples of the U.S. glassmaking industry that gained a firm toe-hold stateside in NJ in 1739 and has grown ever since.

My mid-week timing coincided with a slow day that gave me the run of the place and the expert insights of museum director Gary Moeller, my personal tour guide who posed a “pop” quiz: Where does the name soda pop originate? I took a stab at it and was on the money with the sound the release of the vacuum stopper made, which Moeller noted was specifically the Hutchinson stopper with a U-shape metal loop.  However, Moeller pointed out that some collectors say that’s not true, insisting that a vacuum would pull in air rather than release it with a pop opening of a pressurized carbonated soft drink (CSD).

I wonder if this unsolved CSD mystery could be considered a “cold case”?

In any event, we also offer you a pop quiz so to speak: According to Moeller, which group comprises the majority of visitors to the NBM?:

A. Institute of Packaging Professionals members.
B. Home-schooled children.
C. Packaging editors and other trade journal reporters.
D. Bottle collectors.

The correct answer is…found on the last slide of this Gallery, which begins with our first stop, a Dutch “onion” bottle seen most recently in the hands of a flamboyant, if contemporary, movie pirate....

Click Here to view the Slideshow Gallery.