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Model strongly favors market-based ERP recycling system for packaging

Model strongly favors market-based ERP recycling system for packaging
Recycling Reinvented

Recycling ReinventedRecycling Reinvented released new results from its cost-benefit analysis study on an American system for market-based recycling that, for the first time, show a model system could achieve significant improvements in recycling rates at similar costs to current programs, while taking the financial burden for administration off cash-strapped local governments.

The study examines the projected outcomes of a model Extended Producer Responsibility (EPR) system for packaging and printed paper (PPP), with Minnesota chosen as the model state due to its already well-developed infrastructure and availability of data. It was commissioned by Recycling Reinvented to provide data-backed assessments of EPR for all stakeholders, including state legislators that will be considering legislation on the matter.

"Many advocates, both for and against, are making arguments based on theory or models from other countries that have implemented EPR for packaging and printed paper but no one has yet to do a truly data-rich analysis of how a system designed uniquely for America could work," says Paul Gardner, Recycling Reinvented executive director and former Minnesota state representative. "We commissioned this study to ensure that business, environmental and legislative stakeholders can consider the issue from an informed position."

Significant, positive impact of ERP for PPP

The second working paper released January 14 offers the first look at the potential outcomes of an American-model EPR for PPP. Based on an extensive analysis of waste stream data from the Minnesota Pollution Control Agency, costs and efficiencies of existing local programs, the outcomes of similar programs, and the successes of best-practice programs throughout Minnesota, a model EPR system is projected to have a significant positive impact on recycling rates of packaging and printed materials at costs comparable to the existing system.

The model system scales up best practices around the state, such as implementing single stream recycling statewide, expanding curbside recycling to nearly 90 percent of households, establishing a more robust away-from-home recycling program and optimizing processing infrastructure to leverage existing investments in state-of-the-art technology. Data shows that such a model could increase the recycling rate of packaging and printed paper by 32 percent, while efficiencies and savings from a statewide standardization of material collection and technology keep the cost per ton of recycled material equivalent to today's system.

"This is an important rebuttal to those who claim that Minnesota, or the United States as a whole, have peaked our recycling potential without significant operational cost increases," says Gardner. "More importantly, it's a demonstration of why businesses facing an impending commodity crush for these valuable materials have a clear incentive to take on the management of America's recycling through EPR, to see these best-practices expanded and administered with the efficiency of the private sector marketplace."

Recycling Reinvented and its partners, which include Nestlé Waters North America and New Belgium Brewing Company, argue for a business-led EPR system because companies have a significant financial interest in having PPP recycled in greater quantity and quality, but are hampered from impacting change due to the fractured, locally driven system that currently exists.

The third and final working paper, which will outline the potential materials fees producers will assess to finance a model EPR system, is scheduled to come out in late February. The study is being performed by Reclay StewardEdge.

About Recycling Reinvented
Recycling Reinvented promotes increasing recycling rates of waste packaging and printed material in the United States through an extended producer responsibility (EPR) model. With a diverse group of board members from the nonprofit and private sector, Recycling Reinvented builds a coalition of supporters from the public, private and nonprofit sectors in order to make EPR for packaging and printed materials a preferred method of managing valuable waste. hopes to be a place where industry, government, and nonprofit organizations can come to find out how EPR works, how it can increase recycling rates, and what will be required to make it work.

About Reclay StewardEdge, Inc.
StewardEdge Inc. is based in Toronto with offices in Manitoba, Canada and Florida, USA with additional staff located in other Canadian provinces and US states. A consultancy with deep experience and expertise in sustainability issues related to the end-of-life management of packaging and products, its principals have over 30 years of experience in the recycling and sustainability field. The company provides consulting and program management services related to product stewardship on behalf of clients in North America and internationally. StewardEdge USA Inc. is a wholly owned subsidiary of StewardEdge Inc.

Source: Recycling Reinvented

'Bubble Wrap Bike' video wins 'pop'ular vote

To celebrate the 14th Annual Bubble Wrap Appreciation Day, Sealed Air Corp. has announced that Eric Buss and his 'Bubble Wrap Bike' video have been voted by Bubble Wrap fans as the first-ever inductee into the official Bubble Wrap Appreciation Day Hall of Fame located on

"We are proud to kick-off the inaugural year of the Bubble Wrap Appreciation Day Hall of Fame by honoring Eric Buss and his amazing 'Bubble Wrap Bike' video as our first ever inductee, as it most exemplifies the passion, fun and creative uses of our iconic packaging material," says Rohn Shellenberger, business manager for Sealed Air's Product Care division. "On a day where millions around the globe celebrate Bubble Wrap brand's invention, Buss' video represents what this holiday is all about and we are excited to watch him ride his Bubble Wrap Bike straight into the Bubble Wrap Appreciation Day Hall of Fame."

Buss won not only the hearts of fans, but also induction into the Hall of Fame by shooting a video in which he creatively fastens a roll of Bubble Wrap brand cushioning in front of the wheel of his bike to make a continuous stream of "pops" as he rides over it. His video rose to "pop"ularity earlier this year, as it amassed more than 1.5 million views on YouTube. Sealed Air selected three finalists for consideration in the Hall of Fame's inaugural year, including fantastic runners up 'JoJo's Bubble Wrap Praise Break' and 'Cat vs. Bubble Wrap.'

"I love popping Bubble Wrap material as much as anyone... but doing it with my fingers is way too slow for my taste," Buss says. "I thought, 'I need more noise, faster.' What a great country we live in... I'm being awarded for popping Bubble Wrap material with a bike!"

In addition to Bubble Wrap Appreciation Day immortality, Eric will be awarded a giant bale of commemorative Bubble Wrap Appreciation Day Hall of Fame Bubble Wrap brand protective cushioning. Fans can visit the new Bubble Wrap Appreciation Day Hall of Fame at

More on Bubble Wrap and Bubble Wrap Appreciation Day
Bubble Wrap Appreciation Day is celebrated every year on the last Monday in January.

The originally intended use for Bubble Wrap was entirely different than how it is used today. Inventors Marc Chavannes and Al Fielding originally developed a plastic they hoped to market as textured wallpaper. When that idea did not take off, the inventors began to have some success marketing the product as a greenhouse insulator.

Chavannes then realized that Bubble Wrap brand cushioning could be used as an improvement from paper and old newspapers for cushioning fragile items. Once the opportunity was identified, the inventors worked hard on the manufacturing process for Bubble Wrap cushioning in an effort to create an ideal packaging material. After a lot of tinkering, they developed a special, proprietary barrier protection which prevented air from leaking and resulted in the crisp "Pop" that Bubble Wrap brand is famous for.

Source: Sealed Air Corp.



Packaging Patent: Burst pouch reduces mess, materials for liquid mixes

Packaging Patent: Burst pouch reduces mess, materials for liquid mixes

MaxPax LLC set out to change the way concentrates as well as other liquids are manufactured, distributed and consumed with the invention of the Burst Pouch. It reduces the problems for current solutions that are packaged in one of two formats, either a bottle—which makes measuring and transferring a hassle—or a flexible pouch that can spill and almost guarantees a mess when pouring.

The Burst Pouch is a flexible pouch, with a layer of poly-film sealed inside to create chambers. The consumer can cut the bottom of the pouch, place it into a desired container and squeeze—forcing the liquid to “burst” through the poly membrane and into the desired container.

Applicable markets include cleaners, personal care items and home and garden products.

For more information, visit

Low-calorie drink bursting with sweetness

Low-calorie drink bursting with sweetness

Consumers are increasingly looking for healthy carbonated drinks that deliver the "bubbles" they want without the calories. They now have a great new option: 2B Sparkling, the first beverage to use Purefruit Natural Sweetener, has launched in Rexam 12-oz. cans.

Purefruit originates from the monk fruit. For centuries, Buddhist monks have cultivated the small fruit and treasured it for its sweetness, which comes from unique, naturally occurring antioxidants. The result is a delicious sweet taste, but without the calories of sugar.

That's how 2B Sparkling delivers all-natural, great-tasting carbonated refreshment with just 30 calories per 12 oz. serving, and no artificial flavors, colors, sweeteners or preservatives. It is available in Vanilla, Chocolate and Lemon Ice.

This product was originally developed and is approved as an option for the school beverage program for the New York City Department of Education, which has established stringent standards for what can be served to its students in hopes of improving health and wellness. 2B Sparkling meets and exceeds these standards and has been providing healthy "bubbles" to these students via 2,500 vending machines.

The company recently decided to expand its distribution and bring its one-of-kind beverages to the masses at a $.99 suggested retail price.

"With many people kicking off the new year focused on health and fitness, we are pleased to offer a carbonated beverage option that delivers all the great taste and flavor of a traditional soda without the calories and artificial ingredients," says Larry Trachtenbroit, co-founder, 2B. "We believe that consumers should not have to choose between what is healthy and what they can afford. So 2B Sparkling is priced at $.99 to give consumers an all-natural, low calorie, lightly sweetened beverage choice at a great price. And through our partnership with Rexam, we are able to bring it to market in a great-looking can."

2B also benefits from the many inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are the most recycled beverage container in the world with a U.S. recycling rate of 67 percent, more than double the rate of other beverage packages.  

Rich Grimley, president/CEO, Rexam BCNA, comments on how 2B's choice of aluminum can packaging will benefit its brand and business. "Our 12-oz. can draws attention on store shelves by providing the best in colorful, reflective graphics, as well as delivering superior recycling, filling, distribution and retail display economics."

2B Sparkling beverages are currently available at select retailers in New York and via, with plans for continued expansion.

Source: Rexam

Packaging Patent: Resealable carton offers easy-open feature

Packaging Patent: Resealable carton offers easy-open feature

Whether used for a single product or as a way to contain multiple products or packaged products, cartons are one of the key workhorse formats in packaging, which is why this particular patent got my attention.

This invention from Malnove Packaging Solutions, Alpharetta, GA, allows the user to access a product from a carton with an easy-opening feature, and allows the user to easily close and reseal the carton. Flexible barrier materials and related adhesives provide a secure tamper-evident design that can be opened and reclosed by the customer multiple times during use.

Example embodiments provide a pre-glued or flat rigid paperboard sleeve with an integrated opening and reclosing device. One method identifies a resealable label affixed to the carton in-line using standard converting processes.

To see the published patent, click here.


Packaging education on the menu at WestPack

Packaging education on the menu at WestPack

Continuing packaging education represents different things depending on your experience and your needs. With an eye toward the future, WestPack offers several unique educational opportunities.

As a major tradeshow, WestPack offers the usual center-of-plate events and opportunities, from the numerous exhibitor booths to educational sessions (Learning Labs). And of course there is an assortment of planned and unplanned networking opportunities throughout the halls during, before and after the show.

So far, so familiar.

But wait, there's more, far more: It also brings to the packaging table a unique selection of packaging education options worth highlighting that, according to research, addresses a top issue for manufacturers: finding qualified workers to fill job openings. The long-term sustainable solution is to work with public schools and universities to train the next generation of workers and to build relationships. Here's some of what WestPack is serving up to spark the minds of packaging professionals of today and tomorrow:

Science@OC  (booth 270) is a Science Technology Engineering and Math (STEM) curriculum non-profit. Using a grant from the UBM Foundation, Science@OC will bring twenty 8th grade teachers from six Orange County (CA) school districts to learn more about manufacturing, so they can steer students to study math and science. At 8:30am on 2/11 in room 203B, teachers will receive a Manufacturing 101 tutorial, take a guided tour of the show, do self- discovery of booths, and reconvene to share experiences with other teachers. In addition to the teachers, Science@OC's Board (which includes companies like Boeing) is supporting this effort.

Vital Link/Continuing Technical Education (booth 276) represents OC high schools and community colleges for students planning to go directly to work (skilled work, non-degree). Vital Link will have a booth in Hall E, showcasing innovative projects done by high school students. In addition, they will bring high school and community college educators to meet with the K-12 teachers from Science@OC to better align programs between middle and high schools. The Vital Link Board of Directors (approximately 20) will hold their February meeting at the show on Tuesday 2/11 in room 201C, and then attend the event to build closer relationships with attending/exhibiting companies from Orange County.

Northern Orange County Community College District (booth 274) fills several critical roles for students and local manufacturers. First, they provide 2-year education to students that will move on to four-year engineering colleges. Second, they provide non-degree vocation training (e.g. running milling machinery) for students that want to go directly into the workforce. Third, this group and its partner organizations disburse FREE federal and state monies for manufacturing training/retraining.

On 2/11, NOCCD and its partners will have a 30-minute session in the Tech Theater to share what they can offer manufacturers. This group, likewise, wants to build relationships with area manufacturers to provide future workers with the right skills.

Four-Year Colleges graduate engineers who will become the future attendees. They also conduct research and have business incubators for entrepreneurial students and faculty. This year, Cal Poly Pomona Engineering School (graduates approximately 1,000 engineers/year - booth 476), California State University-Long Beach (booth 279), and the University of Southern California (booth 272), will showcase student innovation in Hall E.

FIRST is a national STEM education group, supporting youth interested in science and technology (including scholarships to high school engineering students), that will receive both a UBM Donation of $25,000 and the proceeds from ticket sales/attendee donations to the Golden Mousetrap Awards being held at 5:15 pm on Tuesday 2/11 at the Marriott. Design News opened this relationship and has been highly supported through the creation and execution of the Golden Mousetrap Awards.

For more information, visit WestPack


Product of the Day: Ultra-high-barrier metallized BOPP film

Product of the Day: Ultra-high-barrier metallized BOPP film

Torayfan PC5 metallized BOPP film is a versatile ultra-high oxygen- and moisture- barrier film that can be used in tri-laminations, as a foil replacement, and as an overwrap lamination or wrapper. It’s a durable, cost-effective replacement for foil in a typical paper/PE/foil/PE packaging structure. In addition, it is ideally suited for use as the inner barrier web of a tri-lamination in gas-flushed stand-up or flat pouches. It can also be used as a cold-seal layer and as part of a lamination for high-quality confectionery wrappers and bakery overwraps.

Advanced PC5 metallized OPP film ( is designed with an ultra-high-barrier layer resistant to crazing on one side. The other side is corona treated for excellent bond strength in cold-seal adhesive applications and in extrusion and adhesive 3-ply laminations. With its guaranteed protection against oxygen and moisture in gas-flushed applications, PC5 film ensures that food manufacturers’ products will stay fresh throughout shelf life and brand integrity will be maintained. PC5 OPP film is available in 60 gauge (15 um) and is designed to run on HFFS and VFFS packaging equipment.

End users and converters can now specify that Torayfan PC5 film be used as the barrier layer in laminations for a vast array of packaging applications, including cookies, snacks, specialty food items, dried fruits, pet food, powdered hot chocolate and cheese, spices, cough drops, and more.

Toray Plastics (America), Inc., is a major manufacturer of polyester, polypropylene, bio-based, and metallized films for flexible and rigid packaging, lidding, graphic, industrial, optical, and electronic applications. TPA is a subsidiary of Toray Industries, Inc., the world leader in synthetic fibers and textiles, carbon fibers, plastics, chemicals, pharmaceuticals, and high-performance films, which has annual sales exceeding US$19 billion.

Toray Plastics (America), Inc.

Kerri Boyens, Product Manager, Torayfan Division.

401-667-2005 . .

BASF sustainable paper chase leads to BT3 technologies

BASF sustainable paper chase leads to BT3 technologies

Global chemical provider BASF will continue to expand its newly established Center for Sustainable Paper Packaging and includes French start-up venture BT3 as part of its plans.

BASF, Ludwigshafen, Germany, announced January 23 that it is implementing a series of measures in its paper chemicals business to further strengthen the competitiveness of its Performance Products segment.

It was interesting to me that in one of the three sections, Expansion of Center for Sustainable Paper Packaging, the chemical giant noted its association with start-up venture BT3 technologies S.A.S.
The company's technology was the focus of a Packaging Digest  Tech Report last June.

According to the release, while optimizing efficiency in its traditional paper chemicals business, BASF will continue to expand its newly established Center for Sustainable Paper Packaging. “We aim to grow our new business line of sustainable solutions for packaging manufacturers. In this area, licensing of intellectual property, development partnerships and smaller acquisitions are possible,” said Dr. Uwe Liebelt, president of the Paper Chemicals division. Recently, BASF signed an agreement with the French company BT3 technologies S.A.S. to evaluate the joint development of an alternative to wax in corrugated packaging board in order to facilitate recycling.

“Altogether these measures will position the paper chemicals business to be more responsive to market and customer needs while showing significantly improved profitability. These steps reinforce BASF’s commitment to the paper industry,” continued Liebelt.

Loïc Tron, directeur général/CEO of BT3, provides this comment to Packaging Digest: “BASF is clearly targeted on green chemistry and wants to work with us to develop worldwide our portfolio of applications, especially as an efficient and competitive green alternative to wax for corrugated cardboard.”

To read the Tech Report, see ‘Chromatografting’ imparts barrier to paper

To read the release at the BASF website, click here.

Sources: BASF, BT3 technologies

Conveyors treat cookies tenderly

Riding the wave of demand for low-fat, low-carb snacks and desserts is Joseph's Lite Cookies of Deming, NM. Marketing its low-carb, sugar-free cookies to 14 countries and making them available on a popular home-shopping network, Joseph's found that the growing popularity and expanding variety of cookies forced them to maximize productivity at their 44,000-sq-ft plant. The co. selected a DynaCon(r) modular conveyor system, from Dynamic Conveyor Systems (, to accomplish the upgrade.

"The DynaCon system is flexible and portable," says Javier Reyes, plant manager for Joseph's. "Those attributes allow us to use the same conveyor system at two different locations in the plant, and to reconfigure the conveyor quickly and easily."

With three fat-free and nine sugar-free cookie varieties in production, the accessories and flexibility of the DynaCon system make it adaptable to Joseph's needs.

"The system is used to convey products from a form/fill machine onto a tabletop conveyor belt that leads into a metal detector, which is actually a module of the DynaCon system," says Reyes. "The system is lightweight, and it can be wheeled from one location to another in just minutes."

The system's modular design also allows users to configure it in many shapes and sizes, simply by snapping selected modules into place. It's available with variable-speed drives, and it can be standardized with a selection of accessories and replacement parts. Modules such as S-turns, cooling tunnels and water baths are available.

The system's polycarbonate construction facilitates cleaning procedures. At Joseph's, the conveyor is wiped down at least twice a day, using a sprayed-on, alcohol-based solution.

Dynamic Conveyor Corp., 800/640-6850

Automation simply boosts productivity

In injection molding, automation often means dazzling and costly technology. But Leitchfield Plastics boosted productivity in its shipping operations with "simple automation" from Lantech (, with the Q-300XTPlus stretch-wrapping machine.

One of six production divisions of Jones Plastic & Engineering, Louisville, KY, Leitchfield runs 20 presses, ranging from 200 to 2,000 tons, at its 95,000-sq-ft plant that produces parts primarily for the appliance industry. Finished parts are packed into cartons or bins that are then palletized in loads 3- to 10-ft high.

"Our stretch wrapper is located between our production-line warehouse and our shipping warehouse," says David Johnson, maintenance lead for Leitchfield. Fork-truck drivers from the line warehouse would bring pallets to the wrapper, where the shipping warehouse workers would pick them up, he explains. "That kind of synchronized operation is hard to maintain," Johnson continues. "We often had a bottleneck in that area."

The original stretch wrapper required the driver to dismount and start the wrapping process manually. If the driver departed, the wrapper would complete its load and have to wait with its table occupied until another driver returned. If a driver from the production line returned, he'd have to drop his load, cut and wipe the film and clear the load on the table, before placing the new load and starting the machine.

The Q-300XTPlus reduces the role of the fork-truck drivers, requiring them to simply pull a lanyard while remaining in their driver's seat. The machine automatically starts the film by holding it against the pallet load, and it completes the cut and wipe-down process upon wrap completion. It features an Intelli-sensor(TM) that reads load height and automatically adjusts the film overlap. An automatic cut/clamp mechanism attaches and feeds the wrap as the load starts to spin, then grabs the end of the film and cuts it upon completion. The unit's integral accumulation conveyor allows it to automatically queue up to six completed loads for subsequent pickup, freeing the table for new loads to wrap.

"You would not believe how this little bit of automation could improve the efficiency of our fork-truck operators," says Johnson. "Our drivers now have free time to help make packaging and straighten up the warehouse. ", 800/866-0322

Airless packaging pumps and sprays

Rexam Dispensing Systems ( offers a range of spray and lotion pumps for AirFree, an innovative, airless packaging system from Plastohm (

Rexam's spray and lotion pumps are supplied for AirFree's 50-, 100- and 200-mL sizes. The sprays are designed to accommodate dosages from 150 to 230 microliters; lotion pumps can handle dosages from 80 to 1,000 microliters. The lotion pumps provide an excellent restitution rate for viscous formulas, dispensing up to 95 percent of package contents.

The system has a 360-deg dispensing capability, allowing the package to be used in any position. The pumps are designed with Rexam's Snap'On technology, allowing high-speed filling with no gasket requirements or need for specific filling equipment. Pumps cannot be removed by the end-user, protecting product integrity.

Rexam Dispensing Systems, 914/251-8420.

Plastohm Packaging Div., 44 (0) 1825 768 812

Blister-pack provides a 'lip-smackin'

Capitalizing on innovative sample-packaging trends can set the stage for a cosmetic manufacturer's product and brand success. Arcade Marketing, Inc., New York City, a global leader in the development, production and distribution of printed sampling systems, delivers an attractive, one-time-use cosmetic package that introduces the image of Mary Kay's new Signature line of lipstick.

Arcade Marketing worked with Multivac, Inc. to develop a package that would accommodate liquid filling, an applicator and a safe, easy-open design. Tom Burtzlaff, vp of operations for Arcade Marketing, says, "We selected Multivac not only to implement a packaging solution, but also as an essential design partner that could help us innovate our products to deliver a high-end cosmetic sample package that would enhance the cosmetic."

Arcade Marketing has three divisions that produce product samples for the fragrance and cosmetic industries. With the Mary Kay blister-pack, challenges were abundant. Arcade needed to design a cost-effective trial-size cosmetic package, precisely place a lipstick applicator in the small package and replicate the liquid lipstick consistency of the retail line.

Multivac installed the R-230 horizontal thermoform/fill/seal system within seven months of the equipment order, and Arcade now produces more than 50,000 lipstick samples each day. The sample packages for the Signature line offer a high-gloss finish, a transparent color-viewing window and a peelable, laminate backing layer that offers easy access to the lipstick and applicator.

A signature product
Mary Kay's new 2 x 2-in. lipstick pack offers a small sample of lipstick in a rectangular, lipstick-shaped cavity and a tiny applicator that is situated next to the lipstick in a vertical cavity. The cavities are formed using 15-mil amorphous polyethylene terephthalate (APET). A proprietary, 3-mil laminate backing layer provides the seal for the package.

The lipstick sample is viewed through a clear, color-viewing window that has a high-gloss finish free from blemishes. One of the challenges of the sample pack is the registration. The film has registered graphics, and the clear, color-viewing window has to be precisely registered with the lipstick cavity.

"With Multivac, we were able to achieve Mary Kay's objective to utilize a first-class sample package that creates a positive first impression with consumers of Mary Kay's entire lipstick line," says Burtzlaff. "These samples will often be a consumer's first experience with a product, and the appearance must represent an image the company would like to portray into the mind of a potential buyer."

Cosmetic thermoforming
To make the blisters at Arcade, the preprinted rigid film unwinds from a jumbo reel and is routed through a registration system that maintains accurate registration of the clear, color-viewing window and the graphics. The film proceeds to the preheating station, and a plate from below warms the film to approximately 248 to 266 deg F. Then, the heated film moves over the forming area, where negative forming produces the blister cavities for the lipstick and applicator. The forming station uses vacuum pressure to pull the film downward, and the heated, pliable film fills the cavities.

The thermoforming system produces six packages per cycle–36 sample packs. Each sampler is held together by micro perforations and offers an easy-open tab.

The partnering of three
Multivac partnered with Rapid Development Services (RDS), Chesterfield, MO, the company's preferred automation partner for consumer products. The Arcade installation of the thermoforming system was a complete turnkey operation. The Multivac and RDS team worked through a single point of contact to keep the process streamlined from the project's beginning to end, PD is told.

"We quickly gained confidence with the partnership between our company, Multivac and RDS, which stemmed from the companies' innovative technical development and customized equipment," says Burtzlaff.

During the filling process, RDS came up with a proprietary solution to control the amount of lipstick inserted into each cavity. The solution ensures that each production cycle produces samples with an exact amount of lipstick.

Future looks bright
Arcade Marketing purchased a second R-230 Multivac system to focus on smaller custom packaging solutions along with two more sets of tooling to produce a variety of cosmetic packages. "Our company is looking forward to continuing our relationship with Multivac for their products and their after-sale support training and services, which can't be beat," states Burtzlaff.

"Mary Kay is extremely satisfied with the features and benefits of its new high-gloss sample packaging–especially the lipstick color visibility–which allows consumers to try the lipstick before purchasing," says Burtzlaff. "These sample packs have helped them support their full line of 39 colors and increase product awareness while diminishing inventory costs."

More information is available:

Contract packager: Arcade Marketing, Inc., 212/541-2600. Circle No. 203.

Htf/f/s machine: Multivac, Inc., 816/891-0555. Circle No. 204.

Integrator: Rapid Development Services (RDS), 636/787-4000. Circle No. 205.