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Articles from 2017 In February


Crafty redesign improves beer bottle in production, on shelf and at home

Crafty redesign improves beer bottle in production, on shelf and at home
The new bottle's short neck makes it easier for consumers to pry off the crown closure.

Redesigned bottle for Peace Tree Brewing delivers unique shape with production and consumer benefits while standing out in the highly competitive craft beer market.

Peace Tree Brewing Co., founded in 2009 in a former Nash Rambler car dealership on Main Street in Knoxville, IA, is a craft brewery dedicated to brewing handcrafted, full-flavored beers. The product line of four flagship craft brews, as well as several seasonal and specialty beers have all proven successful.

Peace Tree came to Berlin Packaging wanting to modify its existing bottle to achieve a true 12-ounce fill on the production line (instead of 350 mL) and to change the neck finish to allow for easier opening. Importantly, Peace Tree also desired packaging that would help its product stand out in the highly-competitive craft-beer market. It also wanted a supplier that would ensure greater supply-chain efficiencies like just-in-time delivery of packaging, thereby allowing it to improve product availability.

Berlin responded with a custom 12-oz amber glass beer bottle designed by its Studio One Eleven innovation team. Launched in November 2016, the bottle solved the fill volume and neck-finish objectives while also reinforcing brand recognition and strength with its unique shape and distinctive embossments—all while working perfectly on the existing filling line equipment.

The new bottle launched in November 2016.

Jacob Pfitzenmaier, packaging consultant, Berlin Packaging, responds to Packaging Digest’s questions.

What more can be said about the bottle’s “unique shape and embellishments?”

Pfitzenmaier: The bottle departs from the traditional long-neck look to a distinctly stouter, thick-shouldered shape that is strong and substantial. The shorter neck and thicker body is an ergonomically superior set-up for easy pry-off opening; it’s easier to grab and pry off the 26mm Crown Finish top with one easy gesture.

The application of our distinct custom embossment elements to the neck finish was key to easier opening and grip. It also allowed for reinforced brand recognition.

What was the biggest challenge?

Pfitzenmaier: The biggest challenge was departing from the outgoing Canadian bottle, which was suited for a 350mL/11.835-oz fill, which meant it only had a brim-full capacity of 359mL/12.1-oz. The new bottle, which is a custom 12-oz amber glass shape, has a brim-full capacity of 386mL/13 oz. It is able to hold the correct 12-oz fill with ample headspace, while staying very close to the original diameter and height dimensions in order to allow for a seamless transition operationally on the production line. It fully solve the increased capacity challenge.

In addition, the outgoing bottle also had a transfer bead in the neck, which interfered with many church key openers, and actually resulted in broken necks during opening. Not the customer experience you want! The new standard neck shifts this bead down with a sloping angle, so as to alleviate the problem.

What’s been the bottle’s market reception?

Pfitzenmaier: The success is a bit too early to gauge, but the initial reaction to the new bottle has been very positive, and Peace Tree is enjoying increased production and stocking efficiencies.

For more information, visit Berlin Packaging or Studio One Eleven.

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Want better packaging for your beverage, food and more? Find that and a whole lot more at UBM America’s newest design and manufacturing trade show and conference in Cleveland, OH, on March 29-30. Advanced Design & Manufacturing (ADM) Cleveland showcases five zones—packaging, automation and robotics, design and manufacturing, plastics and medical manufacturing. Visit http://admcleveland.com for more information.

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Ecommerce/Supply Chain

Streamlining Supply Chain Management of Pharmaceutical and Medical Device Printed Packaging

Your supply-chain-management process for ordering pharmaceutical and medical device
labels, literature, cartons, and other printed materials may be more challenging than it needs to be. You may be spending significant amounts of time tracking market demand, measuring inventory levels, and placing orders manually as needed.

A new approach to supply chain management may help you be more efficient, in terms of both time and money. CCL’s Supply Chain Planning (SCP) system monitors demand and manages printing to meet your needs— and in some cases, to help you move to just-in-time ordering.

Click below to download the white paper, “Streamlining Supply Chain Management of Pharmaceutical and Medical Device Printed Packaging,” to learn how CCL’s system has helped several customers significantly reduce costs and time to market, all while meeting market demand.

Cal Poly unlocks the Packaging Value Chain

Cal Poly unlocks the Packaging Value Chain
The Center for PVC is the core theme for the academic and research aspects of Cal Poly’s Packaging Program.

Big thinking at Cal Poly: The bold new all-encompassing Center for Packaging Value Chain initiative helps define the college’s packaging program going forward.

The Center for Packaging Value Chain could be viewed as a kind of packaging counterpart to scientists’ ongoing quest for a Grand Unified Theory in physics. Only in this case, the Center for PVC is a reality.

This inclusive, all-in-one packaging curriculum was formalized and recently launched on the campus of Cal Poly in San Luis Obispo, CA. Bundling numerous topics across the packaging spectrum from sustainability to design and a whole lot more into a cohesive whole, the Center for PVC has been championed by packaging program director Jay Singh, PhD.

“For example, everyone wants to use sustainable designs and sustainable packaging to increase their profit margins," he says. "If, for example, we had established a sustainability center, that would be limiting. However, sustainability serves a key role within the all-encompassing Packaging Value Chain.”

What does the Packaging Value Chain mean to Singh?  In his words, it’s of paramount importance.

“We want the Cal Poly Packaging Program not to be known as just packaging science, packaging technology or packaging engineering, but known for the Packaging Value Chain,” Singh explains. “The Center for PVC is the core theme with regards to the academic and research side of our program. According to Singh, it allows Cal Poly to enhance the research focus on two levels:

  1. It broadens the scope of packaging for our students and
  2. It does not limit what they can be doing.

“The Center for PVC is our angle on packaging on a bigger platform that leverages and engages Cal Poly’s expertise and resources into packaging,” he explains. “The vision for the Center is to create a nationally recognized education research center in the realm of interdisciplinary packaging related themes.

“Everything we are doing, especially the Center for PVC, focuses on the packaging value chain.”

The initiative reached a tipping point when the Center gained formal approval from the university in December, which technically marked its launch, according to Singh.

“We are in the process of interviewing for the new position of Administrative Director for the Center for PVC,” he says. “We hope to have a candidate in place before summer. The AD will work with us to strategize and set goals towards a physical space. We plan to continue enhancing our current labs until such time that we have an independent space for the Center.”

Draws expertise from architecture to landfill management

How holistic and inclusive is the program? As an example, Singh submitted several months ago a list of about 30 faculty members as prospective collaborators from among all six of Cal Poly’s on-campus colleges. These include, for example, the College of Architecture.

“The college has design experts that we could use for some unique projects,” Singh points out.

On-campus, intercollege cooperation has firmed up over years.

“We’ve already worked with four other colleges on campus for grants or projects, so we have established good will and relationships,” reports Singh. “For example, we have a global research institute on-campus that I’ve been onboard with since inception that has expertise in landfill and end-of-life treatment, which has a sustainability component. They may not know precisely what packaging is about and what the packaging business is like, but they deal with it indirectly or directly through landfills.”

Something for packaging professionals, too

Singh expects to launch a one-year Master’s Degree for the Packaging Value Chain for full-time students in fall 2018. The course will offer 8 core classes developed from scratch including three unique courses, Packaging Value Logistics and Supply Chain Management; Packaging Design; and Marketing & Sales for Packaged Product. Cal Poly is also offering five certificates among the 14 total courses in this program including one to be available fall 2017.

Notably, the online-only PVC Master’s program has as its primary target packaging professionals.

“Depending on their commitment and availability, the online students can earn the MS in one to three years,” says Singh.

Although the college has offered “hybrid courses” with combination of online and real-world involvement, all labs have been eliminated from the PVC course. “A year or two after launch we will consider a hybrid version with a lab component,” he adds.

Program update and modifications

The current Cal Poly packaging program has a total enrollment of about 400 students in three modes including 90-100 students as a Major with a Concentration in Consumer Packaging Solutions, Singh reports. That track is primarily for business administration students with a focus between both marketing and packaging.

“We have about 230 packaging majors enrolled in our program,” Singh notes. “We continue the packaging minor that I inherited that has about 100 students, the same as in 2003.

We’re trying to build a healthy program without expanding too rapidly, all built on the solid foundation I inherited. A new faculty member will start at Cal Poly this fall quarter, bringing our instructor strength to five tenured/tenure track and one lecturer. All the support we’re getting allows us to create these new silos on top of that with expertise.”

The Center for PVC adds another dimension to the distinction Cal Poly’s Packaging Program already has among packaging schools.

“Ours is the only packaging program that I’m aware of that operates within a business school (the Orfalea College of Business),” Singh points out. “The college, as a whole, has identified packaging as one of the two key areas of global distinction for the entire college and with that recognition comes a lot of internal support.”

Even with plans through the Center for PVC to redirect certain efforts, Singh doesn’t want to detract from the path the packaging program has been on since before his arrival in mid-2003 in taking over from long-time program director Larry Gay.

“We plan to expand the packaging program beyond science and technology without diluting that component,” Singh states. “In fact, we are enhancing that part of the program with five new undergraduate courses that we’re launching in the next catalog for fall 2017.”

It was a campus visit in that same summer ‘03 where I first met Singh. His passion for packaging, for the school and for the students is as apparent now as it was then. Having observed from afar the program’s progress over the years that Singh has helped to initiate and orchestrate, it’s clear he hasn’t skipped a beat.

For more information contact:

Dr. Jay Singh

Professor & Packaging Program Director

Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA 93407

Phone 805-756-2129, Fax 805-756-6111, email: [email protected]

Marking plastics directly for UDI and more

Marking plastics directly for UDI and more
Image of clear laser-markable compounds courtesy RTP Company

To help medical device manufacturers meet Unique Device Identification (UDI) rules as well as satisfy other marking needs, RTP Company has introduced laser-markable thermoplastic compounds. The materials can be used for packaging as well as for the devices themselves.

“The UDI system is intended to ensure that patients get the exact medical device ordered by their doctor and to allow the FDA to trace where the device was manufactured and when," explains Josh Blackmore, Global Healthcare Manager at RTP Company. “As the UDI system expands into Class I devices, more companies will look to laser marking for adding serial numbers to devices. It is not practical to serialize using pad printing,” he said, speaking of a common technique for marking plastics directly.

RTP Company compounds a variety of base resins such as polypropylene, nylon, polycarbonate, and others with an additive that absorbs the energy of a laser to form a dark, permanent mark, explains Blackmore. “We’re also working on additives that can produce a high contrast mark on clear olefin films for use in packaging,” he adds.

The durable marks are resistant to wear and abrasion and eliminate the need for inks, clean-up, or other consumables. Plastic compounds that can be used with laser marking technology can be clear, black, white, or custom colored. Laser marks that appear white or black are stable without the need for a secondary process. 

RTP Company can also provide masterbatches with the laser-marking additive to packaging manufacturers for use in their own film-making processes.

In addition to enabling direct bar coding and other product identification marking, laser-markable compounds could be used to directly mark drug-delivery devices with dials or instructions.

For more details, visit www.rtpcompany.com or visit RTP Company at Booth #2003 at MD&M East in New York City June 13-15. 

'You’re the subject-matter expert,’ say MD&M speakers

'You’re the subject-matter expert,’ say MD&M speakers
Image source: shutterstock/Sarawut Aiemsinsuk

At MD&M West’s Center Stage, Packaging Professionals Karen Greene and Minda Grucela offered tips on developing a rationale for packaging validation. They spoke February 9 in the panel discussion: “How to Connect the Dots and Develop an Effective Engineering Rationale for Packaging Validation.” Greene currently serves as President of Life Pack Labs and Vice President of Client Solutions, Western Region, for Network Packaging Partners, and Grucela is Staff Packaging Engineer for Dexcom. 

While presenting their respective case studies—Greene discussed testing high-value medical products, while Grucela explored validating numerous shipping configurations—both agreed that a common challenge is identifying and building a solid rationale that includes either additional testing, leveraging existing data, or presenting a compelling engineering justification for examination of the worst-case scenarios.

“Start with your documented risk assessments, activities such as an FMEA [failure modes and effects analysis],” advised Greene. "A risk-based approach is always the right path."

“Look for the highest levels of severity, such as what transportation modes are likely to incite failures,” added Grucela. “You should be doing feasibility testing.” Before the event, she had expanded upon this point when speaking with PMP: “If you do the thinking early and review all possible use cases, you can be strategic and have confidence in your processes. And if you don’t have confidence in or knowledge about the outcome, do feasibility studies. Employ the good old scientific method: develop a hypothesis and test it.”

Such activities give packaging engineers a better understanding of their product’s risk profile. “You’re the company’s subject matter expert, and your documented rationale should convey that depth of subject matter knowledge,” Greene told the MD&M audience.

With risk assessments in hand, you can then list all packaging packaging options in a matrix and organize and bracket them for packaging (sterile barrier) and device/product sensitivities, Greene said. "Include photos and explanations of their categorization. You can create a matrix or spreadsheet and identify failure categories,” she said.

Once you’ve decided your validation approach and move forward, you’ve then got to document your testing rationale. But where does this rationale live? There’s no single, official location, say Greene and Grucela, but options include the packaging protocol, a technical memo, a stand-alone report, a revision controlled document, and the Design History File, they say.

"If there is required action or follow on activities, ensure that data and summary are linked back to the original rationale. An astute audience member made an excellent reference to application of ISO 14971, Risk Management for Medical Devices, an international standard that specifies a process for a manufacturer to identify the hazards associated with medical devices, including in vitro diagnostic (IVD) medical devices, to estimate and evaluate the associated risks, to control these risks, and to monitor the effectiveness of the controls," she later told PMP

In the end, the important thing, says Grucela, is that you “think carefully through every step your package and label will take in both internal and external handling, write down your testing and validation rationale, and publish it within your company,” she said. “Reference white papers, articles, FDA guidances, anything that supports your decision-making. You are the subject matter expert, as Karen said.”

The Center Stage panel discussion was moderated by Daphne Allen, Executive Editor, Pharmaceutical & Medical Packaging News, Packaging Digest, and Qmed.

Next year, MD&M West will be held February 6-8, 2018, in Anaheim.

For more perspectives on medical device development, plan to attend the conference at Advanced Design & Manufacturing Cleveland March 29-30, 2017. You'll learn about the journey from product conceptualization to market entry as well as the emerging technologies that are changing the future of the healthcare landscape.

What is this old-school packaging machine?

What is this old-school packaging machine?
Throwback Thursday style packaging automation: How old is it and what did it do?

Packaging Digest’s DIY Throwback Thursday packaging quiz poses several questions: What is this machine and what did it do? What era is it from?  How fast was it? And why did it end up in a museum?

Unplanned obsolescence has sent many a packaging machine to the scrap heap, but a select few end up as museum pieces like this rustic remnant of 20th century packaging automation. In a bow to Throwback Thursday, we have several questions to address for those nostalgic packaging industry detectives and engineers in our audience.

Our first question: What decade do you think this machine came from?

Answer is on the next page.

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Machinery and automation minded? That and more is found at UBM America’s newest design and manufacturing trade show and conference in Cleveland on March 29-30. Advanced Design & Manufacturing (ADM) Cleveland showcases five zones—packaging, automation and robotics, design and manufacturing, plastics and medical manufacturing. Visit http://admcleveland.com for more information.

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Answer: This machine dates to the 1930s.

Next question: What did this machine do and what market was it used in?

We offer a hint below the picture.

 

Hint 1: It was seen in a museum in northwest Wisconsin.

There’s another hint top of the next page if you need it.

Hint 2: It uses staples and is involved in packaging a food product. The answer appears below the photo.

It’s an Automatic Box Machine used to make “Hallock” style wooden boxes to contain fruit. It could operate at a whopping 70 containers per minute! Pretty impressive for the 1930s.

This example of 1930s packaging automation ended up in the Pioneer Village Museum in Cameron, WI.

The placard shown above reads as follows (with slight editing):

This machine was designed and built by Henry Ebner in the 1930s; it took him 8 years of trying different methods of taking the material out of the hoppers and feeding it into the machine. Once he hit on the system that worked, he applied for a patent on it and had a successful machine. It put all the foot-powered staplers run by one person on each “out” [so that] this machine would make 70 boxes per minute and with one operator to keep the hoppers full.

It took a wooden “band” out of one hopper and fed it into the machine and folded it into a square. It took a “bottom” out of another hopper and fed it into the machine and placed it under the folded band. Then the box was raised up and five staples were driven to complete the box, and the whole process was repeated.

It would make either a pint or quart size container for fruit.

By the 1950s, this square “Hallock” style box had been replaced by the American basket-style box, which had better ventilation for shipping fruit. The “Automatic Box Machine” lives on as a museum piece for curious visitors.

Do you know of any packaging machines operating today that belong in a museum?

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Machinery and automation minded? That and more is found at UBM America’s newest design and manufacturing trade show and conference in Cleveland on March 29-30. Advanced Design & Manufacturing (ADM) Cleveland showcases five zones—packaging, automation and robotics, design and manufacturing, plastics and medical manufacturing. Visit http://admcleveland.com for more information.

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1 beer, 4 playful sleeve-label designs

1 beer, 4 playful sleeve-label designs
Each of four sleeve labels highlights a key ingredient of Manic Pixie Dream beer. Photo: Ale Sharpton.

Sleeve labels for limited-edition 16oz cans of Manic Pixie Dream Beer reflect the brew’s unconventional formulation with a subtly sexy packaging design in four versions.

Manic Pixie Dream Beer #1, a Russian Imperial Oatmeal Stout aged for 11 months in bourbon-maple-syrup barrels, debuts this month in sleeve-labeled 16oz cans and a 4-count multipack. The product’s tagline is “beer that exists for your mere enjoyment.”

The sleeve label’s design is as unconventional as the brew, which is from Second Self Beer Co., Atlanta: The product “line” consists of one beer wrapped in four different designs highlighting one of the four main beer ingredients: Bourbon, maple, coffee and oats. The artwork for the packaging design was done by Keith P. Rein, a neo pin-up artist who has worked as an illustrator in the design industry for nearly a decade. Rein’s art combines his love of humor, sexuality, geek and pop culture to produce an original body of work, blending watercolor with digital painting.

Second Self Beer Company cofounder Jason Santamaria and artist Rein participated in a Packaging Digest Q&A about the uncommon beer and packaging design.

Who’s the target beer drinker?

Santamaria: This is a fun beer that would appeal to a beer drinker with a sense of humor. Because the art itself is a vital element of the vision behind the beer, I think it will catch the eye of those who appreciate interesting design.

What graphic goals or direction were provided to artist Rein?

Santamaria: I wanted to make a four-pack that told a story and played up the Manic Pixie Dream Girl concept. Keith has been a friend of mine for years, and I love his work; about half the art at my house is his. When it came to making a one-off label that told a truly unique story, he was the first artist I considered. The direction was that I broke the beer down into four key elements: coffee, bourbon, maple and oats, and I wanted his interpretation of a Manic Pixie Dream Girl using or personifying those ingredients.

Manic Pixie Dream Girl muses in this label for one of the ingredients, oatmeal.

What vibe do the graphics present?

Santamaria: I think these draw a fine line of playful, sexy, fun and unrealistic. Like the Manic Pixie Dream Girl trope.

The artist comments on his design.

Rein: Second Self’s cofounders and I all hope the concept of the packaging comes across visually and that consumers will be intrigued enough by the design to take a closer look at the details. Something that makes the first iteration of Manic Pixie Dream Beer unique is it will be one of the few beers sold with four individual labels; each can has a different illustration and background pattern.

The Manic Pixie Dream Beer logo consists of some word association in regards to the small Second Self Beer pixie. The dotted lines, or pixie can's trail, shows that she is hard to catch and reinforces the limited nature of Manic Pixie Dream Beer.

Bourbon is highlighted as an ingredient in this wraparound label view.

Were the sleeve labels selected instead of printed cans due to volumes?

Santamaria: That is correct. Given that this is a very limited edition beer, and we’re only producing a select quantity of cans, it made sense to use sleeves rather than printed cans. Sleeves also allow sharper printing, so we can get more detailed with the labels.

How would you compare the quality of sleeved labels with printed cans?

Santamaria: Sleeved graphics look great from the printing side. They also give us the flexibility to do small runs on fun beers. The only negatives I can think of are that sometimes there are air bubbles under the label and the texture doesn't quite feel like a regular can, but most people don’t notice the difference.

Can you credit the sleeve label vendors?

Santamaria: We work with two local (Georgia) companies for the sleeves. GenFlex Label handles the printing and Craftpac heads up the sleeve application. GenFlex has been proven to make a good sleeve, and Craftpac was the only supplier that would do a 16oz can with this limited quantity.

Comprehensive renderings of the four sleeve-label designs in the initial Manic Pixie Dream Girl Beer release.

It seems unusual to have four different label designs for the same beer.

Santamaria: This is the first time we’ve created and sold a four-pack and the first time we’ve offered 16oz cans. The design of each can within the four-pack highlights a different element of the beer, though it’s the same beer is in all of them. We use biodegradable rings to hold the cans together.

We went this route because it’s a limited edition beer and collector’s item that’s as much about the art as it is about what’s inside. With four different sleeves, we’re able to use multiple canvases to showcase artist Rein’s designs, and when you line the cans up next to each other, you get a full series that’s visually interesting and unique. With sleeves, the cost is the same if it is one or 1,000 designs because it’s all digital printing. The only added cost was on the design side.

What’s meant by “digital painting” process you’ve used?

Rein: Digital painting is a process of creating an illustration or painting from scratch using traditional artistic techniques and theories on the computer, rather than paper or canvas, using materials like a specialized drawing tablet and pen. This is different from other digitally rendered images and graphics that use computations to create visuals—digital paintings are created from the artist's hand.

Although I did not utilize this workflow on the Manic Pixie Dream Beer project, my personal work involves the blending of traditional watercolors and digital painting. Not all pieces are the same, but will typically involve a combination of a watercolor underpainting scanned into the computer that I can digitally paint on top of and/or hand finish the prints with watercolor embellishments.

What’s the suggested pricing?

Santamaria: The collector's four-pack will sell for $35 at the brewery's tasting room on Atlanta’s Westside along with individual cans for $10.

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Do you have an interest in beverage packaging? Or perhaps packaging and technology? Find all that and a whole lot more at UBM America’s newest design and manufacturing trade show and conference in Cleveland, OH, on March 29-30. Advanced Design & Manufacturing (ADM) Cleveland showcases five zones—packaging, automation and robotics, design and manufacturing, plastics and medical manufacturing. Visit http://admcleveland.com for more information.

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5 new packaging technologies ensure product safety

5 new packaging technologies ensure product safety
What new packaging technologies are now available to ensure product safety? Come see at the Packaging Innovation Tour at WestPack 2017.

Three inspection systems, one child-resistant closure and a new foil blister can safeguard your consumer or healthcare products—and you can see all five new products in person during the Packaging Innovation Tour next week at WestPack 2017 (Feb. 7-9; Anaheim, CA).

The online packaging community voted these five packaging technologies as the most innovative new products from 15 entries submitted by exhibitors at the show in the Packaging Digest WestPack 2017 Innovation Awards program. The five entries receiving the most votes have become our finalists. After completing the Packaging Innovation Tour, tour attendees will select the top winner and that exhibitor will be recognized as such in social media and with a certificate.

Come join us! The free Packaging Innovation Tour is scheduled for Thurs., Feb. 9, between 1:00 and 2:00 p.m. It starts at Center Stage Booth 455 and will stop at these five booths:

1. See the 125mm-diameter squeeze-and-turn CR closure for laundry pods from The Plastek Group in Booth 5372.

2. See the FormFoil Lite Suture Package from Rollprint Packaging Products in Booth 5057.

3. See the Intuity Metal Detector from Sesotec Inc. in Booth 4943.

[UPDATE 2-9-17: WINNER OF THE MOST INNOVATIVE PACKAGING PRODUCT AT WESTPACK 2017!] 4. See CIVCore Software's Dot Print Tool for inspecting ink-jet and other variable codes from Mettler Toledo CI-Vision in Booth 5124.

5. See the XR75 X-ray inspection system from Anritsu Infivis Inc. in Booth 5016.

I’ll be your tour guide (Lisa Pierce, executive editor) and will explain how these packaging products represent or reflect existing and emerging consumer trends. No pre-registration for the tour is required; simply show up at Center Stage Booth 455 by 1:00 p.m. on Thurs., Feb. 9, and off we’ll go!

Register for WestPack 2017 here. See other WestPack 2017 conference and learning opportunities here.

Photo credit: Shield with checkmark - Designed by Freepik

CORE Hydration goes big and small with bottled water

CORE Hydration goes big and small with bottled water
A 1.3L bottle and 500mL/16.9oz six packs extend the CORE Hydration packaging lineup in 2017.

Brand owner discusses the early 2017 release of new 500-mL six packs and a 1.3L bottle added to its lineup.

While sometimes it seems that the proliferation of line extensions can dilute a brand’s core proposition, most of the time it complements and extends the brand equity logically and naturally. That’s the motivation for CORE Hydration brand premium water, which in early 2017 is introducing a 500-mL/16.9oz six-pack and a 1.3L bottle. These two new formats join a lineup of distinctively designed packaging that includes 20oz screw cap bottle, a 24oz sports cap bottle and an iconic, 30oz-contoured bottle.

The water is ultra-purified using a 7-stage proprietary process including ultraviolet, carbon filtration, reverse osmosis and ozonation. The water is then balanced with an optimized blend of electrolytes and minerals that complement the levels that naturally occur in the human body. The result is a clean and crisp tasting water with a “perfect pH” of 7.4 that matches that of the body.

The suggested pricing for the 6-pack is $5.99-$6.99 and for the 1L bottle, is $2.29 to $2.99, according to Eric Berniker, chief marketing officer of CORE Hydration, who addresses Packaging Digest’s questions.

What’s the strategy behind the line extensions?

Berniker: As the brand has grown in awareness and distribution, consumers have continually asked us for more. As in larger sizes as they look to consume more of their favorite water and more convenience in their purchases through the offer of multipacks.

A new family portrait of the entire CORE Hydration lineup for 2017 with the latest additions on the right.

Please confirm that the bottle polymer is PET. What about the other components?

Berniker: Yes, the bottles are polyethylene terephthalate. The closures are polypropylene and the shrink wrap is polyethylene.

Can the vendor(s) be credited?

Berniker: Bottle, closure and 6-pack wrap were designed by Flood Creative, the same as the previous sized bottles.

[Ed. Note via Flood Creative on the bottle design: “The structure is the primary design component. The bottle was created to feel balanced in an active person's hand. The [blue-tinted] overcap serves as a brand beacon and highlights the wide mouth opening which makes drinking easier.”]

Any special packaging-related challenges associated with these introductions?

Berniker: All of our bottle shapes and caps are proprietary and use the latest technology, so with all of them, it takes some investment and time to build out. This serves as an advantage, however, as consumers clearly enjoy the unique product and packaging while also making our product more difficult to imitate.

Are the bottle footprints the same?

Berniker: No, the footprint of the bottles varies by size of each bottle; the new 500mL/16.9oz bottle has the smallest footprint while the 1.3L has the largest.

Where and when will the products be introduced?

Berniker: There will be a rollout of select retail authorizations across the country. The 1.3L product will be available in 7-Eleven convenience stores starting in March 2017 and our 6-pack product will be available in a number of grocery locations throughout our national distribution.

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Do you have an interest in beverage packaging? And in packaging and technology? Find that and a whole lot more at UBM America’s newest design and manufacturing trade show and conference in Cleveland, OH, on March 29-30. Advanced Design & Manufacturing (ADM) Cleveland showcases five zones—packaging, automation and robotics, design and manufacturing, plastics and medical manufacturing. Visit http://admcleveland.com for more information.

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Pharmapack celebrated packaging and drug-delivery innovation during 20th anniversary

Pharmapack celebrated packaging and drug-delivery innovation during 20th anniversary
Namer's Safelia won a Pharmapack award for Patient Centricity & Customization

Celebrating its 20th anniversary this year, Pharmapack Europe honored innovation in pharmaceutical packaging and drug delivery during in its annual awards program. Winners in the Best Exhibitor and Best Health Products categories were announced February 1 during Pharmapack's 20 years' party. 

"The entire event is dedicated to innovation, from the products on the show floor through to the content sessions, but the awards provide international recognition and are very much the crowning glory of Pharmapack Europe each year," said Anne Schumacher, Brand Director of Pharmapack Europe, in a statement. "There has been such a breadth of technologies on show this week, with the judging panel acknowledging the exceptionally high standard of entries, so I would like to offer my congratulations to the winners for the benefits they are bringing to healthcare.

“In the past two decades, the high-calibre products from exhibitors and visitors is a testament to the heart of innovation that permeates our sector and event," she continued. "This year, our winners were those who excelled through patient compliance, digital integration, sustainability and automation – continuously breaking boundaries and developing the revolutionary solutions of tomorrow.”

Recognized as the Best Exhibitor Innovations are:

  • Patient Compliance: August Faller GmbH & Co. KG - Pharma Compliance Pack
  • Ease of use & Patient Compliance: EVEON – Intuity Ject
  • Patient Safety: Multi-Color Corporation – SMART Packaging Solution
  • Patient Centricity & Customization: Nemera – Safelia

The Pharma Compliance Pack (above) by August Faller GmbH & Co. employs perforated tabs that are designed to be removed as each tablet is dosed. Such a design means that the patient takes the medication in the correct order and in the prescribed amount, according to a news release issued by the Pharmapack team. 

Intuity Ject by EVEON (above), a fully automated injector that adapts to vials, provides an "all-in-one" platform that automates preparation and administration. The product can monitor batch numbers, date/time, and volumes delivered and can transmit this information to patient or healthcare professional. 

The Multi-Color Corporation’s SMART Packaging Solution (above) eases communication with users and provides security and logistics management for traceability and tamper evidence. Features include QR codes, NFC/RFID technologies, proof of purchase, and an analytics dashboard.

Nemera’s Safelia (see top of page) is an autoinjector that can be used with 1-ml and 2.25-ml prefilled syringes and can accommodate both high volumes and high viscosities through thinner needles. Safelia provides automatic needle insertion, injection, and retraction. Nemera reports that the product has "no initial injection peak" and a "constant delivery flow."

All 19 exhibitor finalists were on display in the Innovation Gallery.

“This prize rewards all the efforts carried out by EVEON to offer intuitive solutions that are adapted to the expectations of patients as well as those of pharmaceutical companies," said Vincent Tempelaere, CEO of EVEON, in a news release. "We are delighted that the jury has recognized the contributions and benefits of our Intuity platform two years in a row. We are already developing several Intuity Ject models through contracts with pharmaceutical labs, particularly for haematology and oncology applications. This new prize will accelerate our visibility, especially abroad, and strengthen our commercial development. The year 2016 was truly marked by robust commercial acceleration, including the signing of several contracts, some of them for drugs already on the market and having finished phase 3.”  

NEXT:  The Best Health Products

Above: The Titration Pack by Celgene for OTEZLA

Pharmapack Europe also recognized the following products as the Best Health Products:

  • Patient Compliance: Celgene – OTEZLA (apremilast) Titration Pack
  • Eco-Design: Sanofi Pasteur & Campak  – Compact Box  

OTEZLA (apremilast) Titrition Pack by Celgene (above) supports patient compliance to titration-dosing schedule. The package contains three different strengths of Otezla pills (10mg, 20mg, 30mg) along with easy to read and understand instructions. 

The Compact Box (above), created through the partnership of Sanofi Pasteur and Campak, reduces packaging volume by 50% and eliminates the need for PVC blisters. Reduction is achieved through using continuous motion technology, and cold chain benefits include a 30% improvement in distribution costs, the Pharmapack team.

For more details on the winners, click here.

Pharmapack Europe 2018 will be held February 7-8, 2018, in Paris. Click here for details.