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How important is packaging innovation for medical devices?

How important is packaging innovation for medical devices?
Photo credit: Business photo created by onlyyouqj -

It’s not easy to innovate in a highly regulated market, but it’s still necessary, right? We would like to know what you think about the need for packaging innovation in the medical device market. Take our short survey now.

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Inverted pouch trend upends food packaging: ProAmpac

Inverted pouch trend upends food packaging: ProAmpac
Inverted pouches are proving a distinctive, waste-reducing and highly convenient alternative to squeeze bottles, tubes and stand-up pouches for flowable products.

Pro Pouch Squeeze, ProAmpac’s entry in the inverted pouches market for foods, personal care and other categories, is seeing a lot of interest.

ProAmpac has a rich history of innovation in the flexible packaging market attributable to the lineage of the two forming companies, Ampac and Prolamina, from which it was shaped into an integrated whole in a 2015 merger.

That tradition continued about a year ago with the launch of the PRO POUCH Squeeze inverted pouch that’s the focus in this second of Packaging Digest’s ongoing series about this on-trend, convenience-centered format (see Inverted pouch trend upends food packaging: Chobani, published December 2018).

Sal Pellingra, vp global application and innovation development, ProAmpac, says the company’s Pro Pouch Squeeze can replace squeeze bottles as well as thicker tube packaging for both food and non-food packages, specifically liquid food and condiments, health and beauty and industrial chemical markets. He responds to our questions in this Q&A interview.

What’s the background and activity you’re seeing in this market?

Pellingra: We’re seeing a lot of interest in several markets based on the advantages of this package format. Because the ProPouch Squeeze doesn’t have side seals like other pouch solutions, it’s unusually soft and easy to hold and squeeze.

What do you see as the advantages and drivers for ProAmpac’s version of the inverted pouch?

Pellingra: For traditional squeeze bottles in haircare for shampoo and conditioners, condiments and industrial chemical products, ProPouch Squeeze provides many benefits including:

  • It’s soft and easier to squeeze to get the product out of the container. Consumers often have to shake bottles to get the product to dispense and often can’t get all the product out of the package. This eliminates both issues. The product is always at the bottom, primed and ready and the package is easy to squeeze to get all the product out of the package.
  • The packaging can be sealed on the top much easier than a typical polymer tube. Tubes are thick so it’s difficult to get heat from the exterior to the interior for sealing. Also, the seals may get a little messy so trimming is needed after that—steps that slow the filling line and reduce output. ProPouch Squeeze is like sealing a flexible package on the top so much easier to seal providing higher filling efficiencies.
  • As a flexible package, there is tremendous opportunity to include a wide range of graphic treatments vs the typical front and rear face in-mold labels on rigid containers. ProPouch Squeeze can offer a wide range of 360-degree graphics eliminating spot graphics and in-mold labels. The package can really stand out on the shelf with photorealistic printing.
  • Sustainability: this package will significantly reduce the amount of plastic used versus rigid or semi-rigid alternatives. It also reduces a bigger problem, product waste, by enabling consumers to get essentially all of the product out of the package.
  • Global platform: because of its lower cost and improved functionality, these pouches offer brands a format that can be leveraged across geographies in emerging as well as in developed markets.   

The interest in this format is growing as brands move ever forward to higher convenience, sustainability and cost savings.

What can you say about the structure and closure?

Pellingra:  Structures are customizable depending on the product requirements, but we’re starting with polypropylene/polyethylene laminates in two or three layers depending on barrier needs, stiffness and tactile feel.

We’re working with a PE-based fitment and cannot divulge the partner at this time.

These would be supplied as premade pouches, but could be form-fill-seal in the future. They would be filled with the opened flexible end opposite the fitment.

What’s the status?

Pellingra: We are currently working on potential opportunities with launch partners. There are a few different product applications so the filling machine partners may be different depending on the segment and type of product, whether food or non-food.  In the same way we have a couple different fitment supplier partners depending on the product. 

What’s the next step?

Pellingra: We’re actively working on a commercial application.

The website is


While presenting the latest solutions in automation, food packaging, package design and more, WestPack 2019 (Feb. 5-7; Anaheim, CA) provides access to the industry’s leading educational offerings with the 3D Printing and Smart Manufacturing Innovations Summits and free industry education at the Expo. Register to attend today! ___________________________________________________________________________________

3 market influences shaping juice packaging today

3 market influences shaping juice packaging today
How does your juice package address today's consumer trends? Photo credit: Mockup created by yeven_popov -

Juice packaging—one of the most exciting areas in beverages today—is seeing advancements in shelf life, convenience and sustainability.

1. Extended shelf life/freshness

We are still seeing strong demand for packaged vegetable and fruit juice among health-conscious populations. Functional innovations center on packaging that can effectively protect the shelf life and purity of vegetable and fruit juice products throughout storage and transportation. Thus, there is a constant demand for better packaging materials that can offer increased barrier for packaged juice products.

The rising demand for barrier resins in juice packaging is a recent case in point. In recent years, polyethylene terephthalate (PET) packaging for juice has gathered considerable steam in various parts of the world as juice producers increasingly tap PET with an oxygen barrier to effectively protect the shelf life of packaged juice.

The trend has given rise to several acquisitions by raw material producers in emerging markets. For instance, Indorama Ventures Ltd. (IVL) recently announced its acquisition of Custom Polymers PET. The move will enable IVL to use PET packaging with oxygen barriers to serve the current and emerging needs of various vertical markets, including juice packaging.

2. Convenience

Convenience of packaging for manufacturers—as well as for its consumption—has emerged as an increasingly important determinant of worldwide consumer demand.

For example, a growing demand for various types of flexible packaging that score well on consumer convenience has bolstered the market for bag-in-box. And rising health and hygiene concerns among consumers will further bring advancements in functional flexible packaging, especially single-use packs.

3. Sustainability

The environmental footprint of juice packaging continues to be a key factor shaping the market for juice producers and retailers. New juice packages have surfaced in various developing and developed regions in response to these emerging environmental requirements. In particular, recyclable packaging has become more popular.

The focus on lessening the environmental footprints of packaging used for juice products is catalyzing the use of eco-friendly resins for packaging. As a result, biomaterials are generating vast interest among packaging manufacturers, especially in developed markets.

According to a study by Transparency Market Research, the global juice packaging market is expected to grow from strength-to-strength, driven by these demands. Juice producers will continue to see increased momentum from design improvements, specifically packages that effectively communicate their value to consumers and provide unique brand positioning.

Moiz Adenwala is assistant manager at Transparency Market Research, a market intelligence company providing global business information reports and services. The company’s blend of quantitative forecasting and trends analysis—using rigorous primary and secondary research techniques—provides forward-looking insight for thousands of decision makers in a range of markets and regions.


In addition to leading suppliers showing the latest solutions in labeling, automation, food packaging, package design and more—WestPack 2019 (Feb. 5-7; Anaheim, CA) gives you access to the industry's leading educational offerings with the 3D Printing and Smart Manufacturing Innovations Summits, the MD&M Medtech Conference and free industry education at the Expo. Register to attend today!

5 basics for engaging customers with packaging

5 basics for engaging customers with packaging
Photo credit: Food photo created by -

Selling physical products is not a simple activity due to numerous operations and factors that must be considered.

From website content to product packaging, every brand must use the proper branding and marketing strategies that ensure consistent business growth. The purpose of these strategies is to improve the brand’s reputation and customer loyalty.

How can that be done? Honestly, in a million different ways. You can improve your customers’ opinion and brand affinity by offering an amazing product delivery and unpackaging experience.

Here are our top five tips regarding brand-building and engaging customers with packaging:

1. Keep your brand’s message consistent.

Your packaging text, design and style should look similar to the text, design and style displayed by your website, logo and communication.

For example, if you’re a motivational brand that sells products for extreme sportsmen, you can use power words, motivational words that would inspire and motivate the customers. You can also use bold designs that inspire strength and power.

Keep your brand’s message consistent across all channels, including:

• Your website copy.

• Your marketing copy.

• Your communication style.

• Your packaging design and text.

Simply put, make your customers feel like they’re understanding your brand’s personality, values and culture by providing them clues everywhere they go.

It's a good opportunity to create a marketing campaign to highlight the brand features that are close to the customers` needs and convictions. The main task is to make it as memorable as you can. Also, present it with user-friendly website navigation and a positive attitude in communication channels.

2. Aim to overdeliver.

Overdelivering means providing unexpected value for free. This can make customers appreciate and follow your brand.

By overdelivering, you’re simply stating that you care about your customers’ satisfaction and fulfillment. You can overdeliver on packaging by getting creative. Here are a handful of examples of creative brands that took packaging to the next level:

For example, I have overdelivered here. Instead of giving you just one idea, I gave you five ideas, out of which one or two might be useful. You leave this article happy because you’ve just got a great inspiration. That’s how customers feel, too.

A unique “wow” effect can elevate the experience. Share small surprises like special competitions, discounts or sweets in the box to deliver not just a product but also happiness.

3. Don’t shy away from investing in your packaging.

Investing in your packaging is the best measure you can take to optimize your brand’s look, feel and quality.

Copywriting is the first aspect. If you’re not a great copywriter (99% of people are not), you should definitely consult a writing service representative who can help you deliver a powerful message through your packaging—a message that is consistent with your brand’s values and identity.

Secondly, invest in your packaging’s design. A professional graphic designer or a reputable packaging design firm will be able to help you craft an attractive design that’s also practical, functional and innovative.

Invest time, money and effort at the first stages. There is nothing better for a package than design and text messages that transmit the brand’s values to its customers.

4. Educate, inspire or tell a compelling story.

You can improve your customer’s experience by overdelivering with something original. For example, you can educate your customers by providing a free story that solves a specific problem that they might face. For that, you need to know what they need, want or what their biggest problems and setbacks are.

You can share a simple story on the package or provide a way for customers to link to a longer story on a website.

5. Surprise customers every now and then.

Not every market on the corner of the street, not every website, not every business knows how to appreciate and reward its customers. But a right and mindful approach that delivers positive, surprising experiences on a regular basis can transform a young organization into a loved brand.

You can be one of the brands that takes the pride of acknowledging its fans’ desire for unpredictability. Gifts are the best way to express your gratitude, and you can deliver them in various ways.

Knowing your target audience is crucial. The better you understand your customer’s needs, problems and desires, the more relevant your surprise will be.

Generally, offering discounts, exclusive promotions and other freebie incentives is a great tactic, though you should probably get more creative and provide your fans a unique experience—such as getting in touch with you or giving them the opportunity to become your brand ambassadors in exchange for exclusive benefits.

All these offers can be delivered through packaging, so never be afraid to test and be creative with how you deliver your quality products. The risk is totally worth it because, if you use your common sense and the advice of a few professionals, few things can go wrong.

Craft something special for your customers to give them some pleasure. Engaging them to participate in the brand development can help make your services better through the interaction with your staff.

Key takeaways

Your brand’s first impression—the package—counts a lot. By following these five tips, you will overdeliver, thus improving the odds of your customers falling in love with the experience you’ve offered them. The intense positive emotions that your “surprise” package delivers are directly associated with your brand’s name.

Therefore, everything about your packaging counts. The color, the text, the size, the message, the feature, the bonuses, the combination of all these elements—which one is best? There are lots of things to consider, but you don’t have to test it all at once.

Take it step-by-step and improve your packaging’s quality as your business grows. Your customers won’t mind you trying to constantly improve their experience—they’ll actually appreciate and respect you for it. Do great at packaging and win the hearts of your customers.

Alexandra Reay is an editor and regular contributor to research paper writing in Australia and one youngwriting company. She is a professional content writer who prefers to do research on a variety of topics, including self-improvement, technology innovations and global education developments.


In addition to leading suppliers showing the latest solutions in labeling, automation, food packaging, package design and more—WestPack 2019 (Feb. 5-7; Anaheim, CA) gives you access to the industry's leading educational offerings with the 3D Printing and Smart Manufacturing Innovations Summits, the MD&M Medtech Conference and free industry education at the Expo. Register to attend today!