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Articles from 2015 In May

Understanding Food Label Regulations

The past decade has seen an enormous increase in concerns over food safety. While many efforts have been made to mitigate contamination and improper handling of food products, it is only recently that similar concerns about consumer education have become part of the larger conversation. This is not to say that product labels have lacked for regulation—there are laws on the books going back decades dictating the sort of information that product labels require—but apart from a basic set of guidelines, labels could take on nearly any sort of appearance, so long as a few particular pieces of information were present in some form or another.

100% Sustainable! 100% Algae! 100% Performance!

Twincraft Skincare solidifies its place as the innovation leader in soap and skincare contract manufacturing by having its Algaen liquid and solid soap bases ready for production. Samples of the formulations made from 100% sustainable algae oil are available today. Initial offerings include extruded bar soap, liquid hand soap, foaming hand soap, shower gel and body lotion. As with all of Twincraft’s extensive base options, products are customized for individual customer needs regarding performance, color, fragrance, additives and packaging.


Colordyne Technologies™ is showcasing their newest Colordyne 2600 Series Mini Press as well as the Industrial Class 1600-C at East Pack 2015, June 9-11, at Jacob K. Javits Center in New York. Colordyne is a leader in providing digital printing end-to-end solutions.

Debuting the new Colordyne 2600 Series Mini Press, this Commercial Class roll-to-roll label printing system features an intuitive touch screen interface, allowing flexibility and on the fly adjustments to label attributes. The Mini Press is capable of printing easily customizable full-color, high quality labels. Built with ease of service in mind, this printer is user friendly in nearly every way. Featuring a maximum print speed of 60 ft/min (18 m/min), highly accurate resolution up to 1600 x 1600 dpi, and self-predictive printhead maintenance, the Colordyne 2600 Series Mini Press is an out-of-box solution ready for prime label production. The 2600 Series is perfect for label converters and brand owners alike who are looking for an affordable digital printing system with the characteristics of the larger and more expensive digital printing platform.

On demand secondary labeling and AIDC applications have never been easier with the CDT 1600-C Continuous Roll Digital Color Printer. Colordyne’s digital printing platforms offer fast, flexible, in-house and scalable solutions, perfect for reducing cost and eliminating pre-printed label inventories. In one convenient step, the CDT 1600-C produces high quality process color labels and tags, integrates variable data. Allowing for the operator to print exactly what the job calls for, large or small.

CDT is focused on providing continued innovation, made possible through a modular printing platform that is designed to be upgraded as future product enhancements become available – providing a flexible and responsive long term investment in digital color printing. With Colordyne not only will you realize the cost savings, but you will be the leader in production efficiencies and flexibility.

To learn more about how the new Colordyne 2600 Series Mini Press and the CDT 1600-C Industrial Class Benchtop Digital Printer can benefit your business and operations, visit Colordyne at EASTPACK in booth #3115, or visit

Sustaining Innovation through Introduction of Colordyne 2600 Series Mini Press

Colordyne Technologies has introduced the 2600 Series Mini Press as part of the new Commercial Class line of products to bridge the gap between Colordyne’s 1600 Series Industrial Class products and the 3600 Series Production Class family of products; thus creating the best-in-class portfolio of digital color printing equipment powered by Memjet technology.

“Colordyne’s position as the leading provider of Memjet technology continues to strengthen with the addition of the 2600 Series Mini Press,” said Taylor Buckthorpe, Colordyne Director of Marketing. “We now offer three distinct product classes that are envisioned to provide users with a fitted solution for their digital color printing needs.”

The 2600 Series Mini Press is targeted for label converters and brand owners alike who are looking for an out-of-the-box roll-to-roll digital printing solution to handle the ever-growing consumer demand for short run digital labels.

The Mini Press makes use of a single Memjet printhead capable of printing at 60 feet per min (18 m/min) at 1600 x 1600 dpi. What differentiates this single printhead platform from others in the industry is its self-predicative printhead maintenance, decreasing operator intervention and increasing up-time.

A robust, dually-supported frame, with the capacity to handle 24 inch (600 mm) outside diameter rolls and a servo driven web handling system allows customers to produce longer run lengths than they once thought possible on a press of this size.

“Leveraging Memjet technology makes a huge difference in being able to offer our customers the ability to produce the highest resolution labels on the market today,” Buckthorpe said.

The 2600 Series Mini Press also makes use of industry-standard Harlequin RIP and 15 inch touch screen providing the operator with an easy-to-use workflow and user interface capable of handling variable data applications.

In regards to finishing, Colordyne has partnered with offline finishing solution providers to offer users flexible and affordable finishing solutions to meet their specific application needs.

For more information on the new 2600 Series Mini Press from Colordyne Technologies, visit

Barcodes West gains versatility with scalable line of Colordyne Production Class Digital Printing Presses

Barcodes West gains versatility with scalable line of Colordyne Production Class Digital Printing Presses

BROOKFIELD, WI – July 29, 2014 – Within the last 26 months, Barcodes West, LLC (BCW) has taken advantage of the scalability offered within Colordyne Technologies’ (CDT) Production Class digital printing presses. BCW started out with an entry level printing system, the CDT 1600-PC Sprint, later added rotary die-cut finishing, converting it to a CDT 1600-PC Rotary Pro, and most recently transitioned to laser die-cut finishing, into a CDT 2600-PC Laser Pro.

“Barcodes West saw a great opportunity to expand our digital print offerings with the high resolution and fast speed of the Colordyne Production Class line,” said Glenn Allen, general manager of BCW. “We have been digital in one form or another for over 25 years. With our demanding customer base, we always have to be on the look-out for better, faster and unique printing and converting technologies. The Colordyne Production Class is that technology.”

BCW purchased a CDT 1600-PC Sprint in May 2012. The company highly valued the 1600 x 1200 dpi resolution the Memjet™ print engine presented with its four print heads containing 70,400 nozzles each giving the print quality a true flexo-like look and feel. The CDT 1600-PC Sprint runs at print speeds up to 160 feet per minute (49 m/min), which at that time, was the fastest speed at the lowest capital cost.

After a year into using the CDT 1600-PC Sprint, BCW needed to further enhance its manufacturing capabilities and in June 2013, elected to add in-line rotary finishing leveraging its current inventory of rotary dies and years of experience with rotary equipment. This decision turned BCW’s existing unit into a CDT 1600-PC Rotary Pro. This model expands the Sprint into a full-featured, in-line digital label and tag system, including printing, laminating, varnishing, rotary die-cutting, slitting and rewinding.

The addition of the in-line finishing on the CDT 1600-PC Rotary Proresulted in BCW being able to deliver jobs to customers faster by eliminating the need for off-line finishing. The Rotary Pro could also maintain its fast print speeds and high resolution, making it even more cost efficient.

BCW’s decision to upgrade its existing Rotary Pro to the CDT 2600-PC Laser Pro was seen as a key business strategy. The CDT 2600-PC Laser Pro gives BCW capabilities that set it apart from competition. The 2600 Series print engine is Memjet’s latest, most advanced technology that increases the print speeds to 225 feet per minute (69 m/min) and the print resolution to 1600 x 1375 dpi. It also delivers improved print quality and usability driven by industry-standard Harlequin RIP (HDS) Frequency Modulation (FM) screening and an improved PDF workflow.

The CDT 2600-PC Laser Pro in Barcodes West's Seattle, Wash. facility

“The Laser Pro’s ability to add high-end color graphics and high density variable barcodes at the quick speeds of the Colordyne equipment keeps us in a great position to expand our offerings for our customers,” said Allen.

BCW is able to deliver improved services to its customers at lower costs because the CDT 2600-PC Laser Pro complements the other digital manufacturing capabilities available at the shop. Overall turnaround time is reduced when moving from rotary die-cutting to laser die-cutting, especially when it comes die maintenance and rework. The Laser Pro’s capabilities greatly increase BCW’s opportunities because it instantly brings a wider range of finishing options for its customers.

“Barcodes West took a somewhat unique approach with its adoption of Colordyne technology as they have been able to gradually increase their investment in the technology while simultaneously realizing increased revenue and bottom line profitability,” said Gary Falconbridge, President and CEO at CDT. “With the recent transition to the CDT 2600-PC Laser Pro, they have acquired an even stronger platform for Colordyne digital technology going forward.”

Based out of Seattle, Wash., Barcodes West is the label, tag and systems industry leader providing high performance print, identification and data collection solutions to its customers globally. BCW offers integrated software, scanners and on-demand label systems to many industries, including retail, electronics, manufacturing, warehouse, automotive and medical. Learn more about BCW at

Colordyne Technologies is a leading manufacturer of high speed, high resolution digital print solutions powered by Memjet technologies. CDT’s wide range of digital color platforms – from small desktop printers to complete, in-line finishing production presses – demonstrate CDT’s specialization in scalability of the industry’s most versatile products. Do not miss the opportunity to see live demonstrations of CDT’s latest digital label printing solutions at Labelexpo-Americas 2014 booth #6455.

Colordyne to Unveil New 3600 Series Digital Label Printing Press as Labelexpo-Americas 2014

Colordyne to Unveil New 3600 Series Digital Label Printing Press as Labelexpo-Americas 2014
Upgraded press features enhanced web handling system for increased speed and resolution, allowing for a wider range of applications

BROOKFIELD, WI – Aug. 21, 2014 – Colordyne Technologies (CDT), a leader in providing digital printing end-to-end solutions, will unveil its new 3600 Series press, the next generation in disruptive digital color printing, at Labelexpo-Americas 2014 in Rosemont, Ill. The CDT 3600 Series joins the Production Class family of digital print system solutions as a full-featured process color digital label and tag production system with an enhanced precision web handling system, powered by Memjet™ technology.

The CDT 3600 Series provides the latest in proven closed loop tension control technology and is available with low cost inline finishing options and configurations. The innovative product also brings several benefits to the Production Class Digital Color Printing System including, but not limited to, enhanced print quality; increased resolution of 1600 x 1375 dpi; drastically reduced RIP times; speeds up to 225 ft/min (69 m/min); and a more user-friendly interface. The new CDT 3600 Series web handling system also provides flexibility and modularity for custom configurations and future faster speeds.

“We consistently seek to provide our customers with the most precise and efficient products in the digital printing industry,” said CDT President and CEO, Gary Falconbridge. “The CDT 3600 Series upgrade does just this as it brings new features and benefits consistent with our core value of providing the fastest print speeds and highest resolution at the lowest capital cost. We are pleased to partner with such a well-respected company on the enhanced web handling system, which makes this high-quality product the best on the market.”

CDT partnered with Paper Converting Machine Company (PCMC) on the new press, which features the PCMC-created web handling system. The new partnership with PCMC, a global leader in tissue converting, packaging, flexographic printing and non-wovens technology, reaffirms the high quality and high precision offered by the CDT 3600 Series. The cutting edge web handling system allows for digital upgrades and enhancements as they are available in the future to be implemented easily and cost effectively. This, in turn, protects and ensures customers that what they purchase today will not become outdated technology.

Director of Sales for PCMC, Rich Rogals, said, “PCMC is excited to collaborate with Colordyne and provide our long established history and expertise in web handling, converting and line integration to the Colordyne family of digital products. By capitalizing on each company’s core capabilities and strengths, the Colordyne offering becomes a highly productive and predictable digital solution for the end user.”

The CDT 3600 Series is available in similar configurations to CDT’s existing Production Class platforms and is customizable to provide solutions for customers with unique application needs. Visit Colordyne’s booth #6455 at Labelexpo-Americas to see the booth running live September 9-11, 2014.

Purex PowerShot closure makes detergent dosing easy and exact

Measuring a dose of concentrated liquid laundry detergent can be a bit of a guessing game. To help consumers measure the correct amount each time, Henkel Corp. created an auto-dosing packaging design for its new Purex PowerShot detergent.

When the consumer turns the bottle upside down, the closure automatically fills with 1 ounce of detergent—just the right amount for one normal load of laundry. For large and extra-dirty loads, Henkel suggests using two doses. The bottle holds 45 fluid ounces of “super concentrated” detergent.

When consumers use a Purex PowerShot bottle for the first time, they need to prime the package’s auto-dose mechanism by inverting the unopened bottle. After that, to use the product they simply open the flip-top lid, invert the bottle and release a dose of product into the washer or detergent tray. The next dose is automatically filled into the auto-dosing chamber when the bottle is inverted while dispensing the previous dose.

A round label on top of the closure provides icon-and-text directions for using the package, with a caution to point the lid away from the face when opening it. The closure refills automatically and, according to Henkel, without making a mess.

The product’s translucent plastic bottle helps consumers gauge how much product remains in the package, and the translucent closure lets them see that a dose of detergent is waiting in the auto-dosing chamber.

Purex PowerShot detergent launched in early 2015 and is available in two fragrances: Mountain Breeze and Linen & Lilies.

Its closure concept is reminiscent of the smart dosing, auto-stop cap developed by Procter & Gamble for bottles of Mr. Clean Liquid Muscle and other concentrated cleaning products. P&G’s smart dosing closure, which delivers pre-measured doses of five to 50 milliliters when the consumer squeezes the bottle, won a gold award in the 2014 DuPont Packaging Awards competition.


TWINCRAFT SKINCARE, one of the most innovative and progressive contract manufacturers of prestige and specialty cleansing and skincare products, has been formulating and manufacturing soap for over 40 years and continues to manufacture over 37 million bars of soap every year in its Winooski, Vermont facility. However, in 2014, with support and encouragement from customers like you, Twincraft Soap became TWINCRAFT SKINCARE and began offering a huge array of product options including a variety of rinse-off cleansing and leave-on skincare products. With the addition of 70,000 square feet of manufacturing space in Essex, Vermont, those promises became reality in January 2015, when the company shipped the first products formulated, compounded, filled, and packaged in our new liquids facility.

SnackWell’s reformulates for a cleaner label

SnackWell’s reformulates for a cleaner label
SnackWell's brand revitalization includes a new brand logo, tagline and package redesign.

From a brand owner standpoint, knowing that consumers want to eat healthier can mean that a reformulation is needed—paired with a packaging redesign that flags the nutritional improvements. Such is the case for SnackWell's, a leader in the low-fat snack category, which is committed to reformulating its products to be made without high fructose corn syrup, partially hydrogenated oil, artificial flavors or colors. The company, which was recently acquired by Back to Nature Foods Company, L.L.C., a portfolio company of Brynwood Partners VI L.P., is reinventing itself by reformulating its products and expanding its product line. SnackWell's is also unveiling a new brand logo, tagline and packaging as part of the brand revitalization.

Mark Eisenacher, senior director of marketing at Back to Nature Foods, provides further details about what this means for the company and its packaging.

What was the basic strategy and what trend(s) does it address?

Eisenacher: In recent years, more consumers are seeking flavorful products made with healthier ingredients that satisfy the whole family. In response, SnackWell’s is reformulating its products to meet consumer demands and needs. SnackWell’s products are free from high fructose corn syrup, partially hydrogenated oils, artificial colors and flavors.

Our brand refresh addresses this trend with a new brand logo, tagline and look-and-feel. SnackWell’s packaging will note recent reformulations by highlighting what the products are “WITHOUT” or “FREE FROM.” The new packaging delivers on key brand attributes consumers look for, indicating SnackWell’s products contain healthier ingredients that are flavorful and family friendly. For example, Devil’s Food Cookie Cakes packaging will be labeled as without high fructose corn syrup, partially hydrogenated oils, artificial colors, flavors and preservatives.

What are the major design goals of the design? What elements were changed or added?

Eisenacher: This is only the second major branding transition for SnackWell’s since the 1990s. The new branding aims to reestablish the brand and reinvigorate the product line by focusing on cleaner ingredients and what the products are “without” or “free from”. The SnackWell’s tagline was also updated from “Be Bad. Snack Well.” to “Live Well. Snack Well.”

Before/after comparisons and more…


How would you compare the before and after look?

Eisenacher: The new SnackWell’s logo is much closer to the original logo from the 1990s and noted by consumers as a fresh look and nod to nostalgia. It focuses on SnackWell’s products as better-for-you indulgences, as well as cleaner ingredients and being perfect for sharing. It is a departure from the most recent logo, which was more playful and edgy to reach a younger consumer. Using the tagline “Be bad. Snack Well.”, the old packaging focused on portion control and gave the consumer permission to indulge.

Can you credit the design company?

Eisenacher: We partnered with McDill Associates, a California-based company with more than 20 years of strategy and brand experience.

About how many SKUS does or will this involve? And what’s the status for the restaging?

Eisenacher: All SnackWell’s products will be updated with the new branding in 2015 on a rolling basis, totaling close to 20 SKUs. Additionally, in June SnackWell’s will launch two new products that will use new branding and made with clean, better-for-you ingredients: a new Devil's Food Cookie Cake flavor – Chocolate Mint – and Mini Whole Grain Chocolate Chip Cookie Bites that are made in a peanut-free kosher facility and are specifically formulated to be school-compliant.

Can you relate any market tests or retailer feedback for the new look?

Eisenacher: Consumers who got a sneak peek at the new packaging said it looked like a “fresh approach.” Many said it reminded them of how SnackWell’s used to look, which pays tribute to our brand heritage.

Consumer research found the new SnackWell’s packaging delivered across all brand attributes including branding, type of treat in package, family-friendly presentation, flavorful and healthier ingredients. 75% of consumers shown the new package design said they were likely to purchase SnackWell’s in the future.

The upcoming Global Food & Beverage Packaging Summit set for July 7-8 in Chicago features a brand owner’s presentation on Clean Label Design in Response to the Demand for Healthy & Honest Products. For more information on this session and a complete list of conference sessions, click here. To register for the conference, click here.

3 ways a cleaner label drives packaging changes

3 ways a cleaner label drives packaging changes
A clean label approach for Kind bars meshes seamlessly and literally with product transparency.

Want to know what the clean label fuss is all about, why it’s on-trend and what it means for packaging and graphics design? You can in this short debriefing from a food scientist and principal with The Clean Label Conferences.

As a career food scientist and co-owner of Global Food Forums, producer of the Clean Label Conferences, Claudia O’Donnell is embedded within the clean label movement. She’s also a former colleague of mine from back on Prepared Foods magazine, for which she was editor for a number of years. When I sought to learn more about clean labels and what that means for packaging, she was my go-to expert. I found her responses enlightening and I hope that you do, too.

In short, what is meant by a “clean label?”

O’Donnell: There is no regulatory definition, though many definitions have been offered by the industry. I feel, most simply, it means that consumers are familiar with the ingredients contained in the food or beverage and that they view the product as wholesome.

How hot is this trend and does it have “legs”?

O’Donnell: It’s very hot and very long term. I was director of R&D/QC of a small food company in California. My boss, the president, would tell me “I don’t want any ingredients in our products that my wife does not know what they are.” That was three decades ago!

Most point to consumers as the driver of the clean label trend. However, increased globalization of food distribution is another. Foods with uncomplicated ingredient legends face less regulatory hurdles when a company tries to market them in different countries.

And, advances in food technologies have also helped drive, or at least enabled, the trend. Consumers also want safe, healthful, convenient and great-tasting foods they can afford. Emerging ingredient, processing and packaging technologies allow the development of clean-label products that still have those characteristics.

What’s a “good” callout to add or an ingredient to eliminate?

O’Donnell: It depends, in part, on the targeted market. For example, “free from allergens” can be a component of a clean label as can animal welfare. Some consumers may not want dairy ingredients. However, whey proteins are attractive to most body builders. And, an ingredient legend that lists butter, milk powder or yogurt could appeal to those looking for convenient, great tasting food “like grandma use to make.”

The decision as to which ingredients should be eliminated for a cleaner label depends, in part, on the target market. Technology considerations, including packaging, are also important.

Let’s cut to the chase: How does this trend affect/benefit/challenge packaging?

O’Donnell: I see the clean label trend impacting packaging design in at least three ways:

  1. The first and most obvious is that as a product is reformulated to have different ingredients and/or claims, the copy on a package will be changed.
  2. Secondly, the packaging also communicates with consumers in more subtle ways, an on-going challenge for packaging designers. For example, “transparency” is a concept closely aligned with clean labels. As food manufacturers strive to be more open with consumers, transparent packaging, literally, is helpful. A classic example is Kind, LLC’s line of STRONG & KIND bars. Not only are large, whole ingredients used, but part of the front label is transparent so consumers can view the product.
  3. Thirdly: Kenneth Marsh, Ph.D., who spoke at our 2013 Clean Label Conference, suggested an unusual, but sophisticated way of looking at what is required for packaging in clean-label efforts. For example, antioxidants protect a product against rancidity, which packaging can do as well. For some products, the weaker the antioxidant preservative system, the more important the packaging becomes. There is a tradeoff.

      Also, since packaging requirements change depending on distribution/storage systems, Marsh suggested that products distributed in colder climates may require less antioxidant preservatives, but that also less expensive packaging would be needed since rancidity slows with lower temperatures. Marsh’s presentation PDF can be viewed here.

Claudia O’Donnell is co-owner of Global Food Forums, Inc., parent company of the Clean Label Conferences. Free conference presentations can be downloaded by clicking on the individual conference sites and then the “Store” tab at

The upcoming Global Food & Beverage Packaging Summit set for July 7-8 in Chicago features a brand owner’s presentation on Clean Label Design in Response to the Demand for Healthy & Honest Products. For more information on this session and a complete list of conference sessions, click here. To register for the conference, click here.