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The case of the uncenterline

The case of the uncenterline

Chris asked me to come to his plant to help with changeover on their capper so I went.

"KC, we really struggle with this capper. It is about 15 years old and our mechanics take forever getting everything aligned properly when we change bottle sizes. How can we make it better?"

As I watched Chris' mechanics struggle through a setup, I quickly saw the problem.

"Fiddlesticks on lengthy setups, Chris," I told him. "Your capper isn't centerlined."

I explained: "Everything must be adjusted to the centerline on an inline capper. Bottles must be centered on the conveyor, the side belts and tightening wheels centered on the cap and bottle and the cap escapement centered on the bottle neck."

Most of these machines adjust symmetrically with one knob controlling both side belts, another both sets of tightening disks and so on. When I looked in the machine cabinet I saw the mechanisms to do this but they were disconnected. Mechanics were adjusting each side individually and were not on the centerline.

I showed Chris. "You need to reconnect these linkages and calibrate everything to the centerline. That is the real fix but may mean taking the capper offline for a day."

"A quick and dirty fix is to make a set of gauge blocks for each bottle/cap combination. These will be sized for belts and disks with a scribed centerline to align the cap escapement. Make them 4-6in long so they sit flat on the conveyor.

 KC Boxbottom, packaging detective, is on the case to solve tough packaging puzzles. He is the alter-ego of John Henry, CPP. Known as the Changeover Wizard, Henry is the owner of, a consulting firm that helps companies find and fix the causes of inefficiencies in their packaging operations. He produces a free monthly newsletter called Lean Changeover, which contains articles and tips on changeover and related issues. Reach him at

Plastic hinges are stable and torque resistant

Plastic hinges are stable and torque resistant

RoHS-compliant technopolymer plastic hinges from J.W. Winco are now offered with four indexing positions in metric sizes. The EN 222 hinges are stable and made of matte black glass fiber reinforced plastic with hinge pin of stainless steel, European Standard No. 1.4305.  During testing, the hinges were subjected to over 20,000 opening and closing cycles without the value of the resistant torque being affected with it being guaranteed to be resistant to a torque of ~3 Nm in four indexing positions.  Hinges are available in two types: 2x2 bore for DIN 7991-M6 countersunk screws, and 2x2 bore for ISO 4014-M6 countersunk screws.

J.W. Winco, 800-877-8351

Jerky brand refresh includes new-look packaging design

Jerky brand refresh includes new-look packaging design

Meat snacks manufacturer World Kitchens, Minong, WI, recently completed a brand refresh, overhauling its logo, package design, tagline and size options. The brand has been repositioned with a new logo and design elements that capture the essence of the brand, which centers on a new tagline: “World Class Jerky. Value Price.”

“We’ve always sold high-quality products at value prices with our World Kitchens brand,” says Jeff LeFever, vice president of marketing, Link Snacks, Inc. “With the brand refresh, we are able to better communicate that quality and value through a brand voice that resonates with the target consumer.”

The changes align to customer needs and consumer demands for the products, which are sold in three sizes: Mega 10oz (SRP $12.99); Jumbo 7.2oz (SRP $10.99) and Snack 3.1oz. (SRP $5.99).

Ashley Brandt, product marketing, credits Mackey Creative for helping with the redesign. Brandt also informs Packaging Digest that InterFlex Group supplies the pouch film that World Kitchens Jerky and Link Snacks, Inc. converts.  He also responds to our questions about the revamped packaging.

What were the pack sizes before?

Brandt: The Mega size pack of World Kitchens Jerky is the only pack size that was modified. Overall, it was time for a positive cosmetic change to impact the product appearance at retail and assure that it looked appealing to consumers.

What graphics design elements were changed?

Brandt: Consumers now, more than ever, are conscious about their eating habits and are continuously looking for new ways to add protein to their diets. Jerky is some of the most authentic protein you can get out of a snack. In the brand re-design, we added the “protein” claim because consumers are looking for that. Also, we emphasized the logo to increase the impact of the World Kitchens brand. In addition, colors were enhanced for each flavor of World Kitchens Jerky to help the products stand out on shelves.

Why the change of the product window shape from square to curved?

Brandt: The change in window shape ties back to the overall look of the logo. We wanted the look and feel of the packaging from top to bottom to flow seamlessly.

What was the biggest challenge?

Brandt: The biggest challenge was developing a look and feel that communicated the right balance between premium quality and high value for the consumer, and we were able to do that successfully. We think this redesign helps World Kitchens stand out better and truly be considered a top brand in the meat snacks category.

In addition to its beef jerky offerings include Old Fashioned, Teriyaki, Peppered, Hot & Spicy and Brown Sugar, all available nationwide in Mega, Jumbo and Snack sizes, World Kitchens introduces Original Turkey Jerky, which is available nationwide in Mega and Jumbo sizes.

World Kitchens, a Link Snacks, Inc. brand, is distributed across the United States and Canada.

Semi-automatic packaging line minimizes operator touchpoints

Semi-automatic packaging line minimizes operator touchpoints
Cap torquer.

Take a virtual tour of the highly flexible packaging line at Endurance Technologies that handles packaging for adhesives ranging from rigid containers to stand-up pouches.

The procurement and installation of the semi-automatic packaging line at Endurance Technologies’ facility in South St. Paul, MN, was prompted after a time study of the previous manual packaging operation setup that president Dave Hoeffel had inherited.

“Operators were touching the packages six times to get it into the box to ship out,” he says. “With the machinery and our new setup, operators only touch a package twice: Once to pick it up and fill it and once to take it off the line and pack it.”

The central part of the packaging line—comprising a new capper, induction sealer, lot coder and the label applicator—was installed as an integrated system within the last two years. Along with the upstream and downstream components of filler, pack-off-carousel and case sealer, the entire line was supplied through Taiwan-based Pack Leader. The company’s U.S. location contact served as Hoeffel’s lead person.

“He was good to work with,” says Hoeffel. “He pieced together some used equipment with new to get me to the price we wanted.” 

The J-shaped line that packages jugs, bottles, tubes or stand-up pouches are filled semi-automatically by an APacks piston filler before the filled package is placed onto the infeed conveyor. An Apacks capper applies the cap, which has an inner seal, that is then induction sealed on a Pillar Technologies' Unifoiler system.

The container is date-stamped with production coding by Citronix inkjet coder then continues on to the Pack Leader Model LA2 Pro 250 label applicator, which can apply front and back labels. The labeler is capable of labeling 120 bottles/min, but Endurance operates at only less than one-tenth that speed.

Labeled packages continue on and around a conveyor turn onto a carousel for hand packing into a case.

Those are fed into a 3M Matic Model 800a case sealer, after which they are palletized by hand.

“We’re not huge, but this line works for what we do,” observes Hoeffel.

Hoeffel estimates that 90% of what’s run on the line is either an epoxy resin or epoxy hardener. Bottle sizes include a pint, quart, half gallon and gallon. The line packages 400 to 600 containers on the three or four days it runs a week. 

The day of Packaging Digest’s April visit, Endurance was packaging 32-oz F-style high-density polyethylene jugs supplied by Pretium Packaging.

See also the associated article that details Endurance Technologies' in-house label printing and laminating/finishing systems, DIY label-making benefits have instant ‘stickiness’

Pack Leader LLC, USA  816-581-4330

Pretium Packaging, 314-727-8200

3M, 651-737-9391

See slippery LiquiGlide applications, spray coating in action

See slippery LiquiGlide applications, spray coating in action
LiquiGlide spray coating demonstration video screen capture.

This update offers two LiquiGlide videos, one of a product application and the other of the spray coating method that’s used to treat plastic containers. There’s also the news that the technology will arrive on store shelves in 2015 in a consumer packaging application.

LiquiGlide, a technology that seeks to change the way liquids move inside packaging, makes slippery coatings for plastic surfaces that enable viscous liquids to easily slide. The technology is targeting plastic containers for sticky consumer packaged goods such as ketchup and mayo to lotion and even glue. LiquiGlide claims to be the first and only permanently wet slippery surface technology.

The innovative technology was originally developed by the Varanasi Research Group laboratory at the Massachusetts Institute of Technology (MIT). They first tested the technology on a ketchup bottle and found success with getting the entire food product out of the bottle. As a result, the researchers then posted a video online of the technology and from there a business was born.

"Within a few months of posting the ketchup video, we had more than 2,000 inquires," says Carsten Boers, president of LiquiGlide. "They had never seen anything like that."

Packaging Digest last reported on this technology in February 2014 (Super Bowl packaging ad prompts LiquiGlide reaction);  now our sister publication PlasticsToday offers the latest developments along with the videos in this article.

How to create a unique design for a food container

How to create a unique design for a food container

While selecting any product over the other, the design and style of the packaging plays an important role and influences the purchasing decision of the customer, often not realized and understood by most of them though. A unique, smart and neat packaging is generally able to break the standard packaging rules which we are usually accustomed to when purchasing products—as these have the ability of grabbing our attention instantly. Creative and unique packaging gives the product a unique edge and helps it to stand out from all other products and hence gives a smart push to the product.

Why is it important to make the packaging unique? The answer is simple—we all wish to have something unique and any creative or innovative design which is different from all other catches our fancy at once. The main aim to create a smart and unique packaging is to appeal to the target market while conveying all important information related to quality and content of product and thereby creating a desired emotion in the minds of the customers.

Creative and unique design packaging does not necessarily require great talent or technical skills. It is all about your passion and style which comes through your innovative designs.

Have an appropriate design—Think about appropriateness when creating a unique design for your food container—one of the common concepts often ignored when thinking about creative containers. Just ask ‘why’ you want a design—is it for yourself or your client? When thinking about any packaging, style is essential but satisfying client’s needs is also crucial. Try to dismiss common designing trends and draw inspiration from something really unique. Green movement for instant is unique and with a bit of brainstorming you can come up with real creative designs. When you are creating unique designed containers you are definitely going to have sustainability in mind and this is what is going to give your product a big push.

Understand the needs of your customers—Understand the needs of your clients before moving ahead with designing, because it is not possible to design anything suitable for the clients, until you are well aware of what the client needs and you understand their problems. Food container designers need to address specific problems of the clients and should be able to solve their needs. It is good to do some research, understand the brand guidelines and know the mood brands well so that you are able to prepare the best containers for yourself. Your designed packaging is going to give your product a big push and help them catch the fancy of your customers. The more creative your design is the more eye-catching it is going to be.

Keep adapting—Creativity and innovation is possible only when you start adapting and progressing. Keep learning and adding designs to your portfolio—keep adapting to the latest trends and include them in your creative designs, which will add variety and freshness in every packaging design you create. This is the way to involve trends and refresh it completely with your own style and design.

Creative designing can never be restricted to new food container designing. If you have used containers at home and clueless on how to tackle these, you can simply reuse them in many creative ways. Used containers can be used in several ways with your innovation and passion.

Container gardening is one excellent way to recycle used containers creatively while adding to the greenery of your home décor. These containers are just perfect for seed planting and starter plants. Your container gardening gets perfect with glass jars, empty bottles of different sizes and shapes and jars of different sizes. Give the containers a fresh coat of paint or splash in some decorative ideas to make them attractive and you will have some simple gorgeous holding small pots for your herbs in your kitchen

Centrepieces—Used mason jars or glass containers make wonderful centrepieces as you fill these with beautiful white blooms. Have these all around your home and keep changing their positions—a fresh and smart way to decorate your home.

Storage purposes—Used glass jars and containers make excellent storage options in your kitchen or for storing your stationery in your home office. No matter what shape or size these containers are, you will always find them useful in someway or the other. In fact the more variety you have in terms of shape and design the better it is going to be as a decorative storage option. Be creative when using these containers —splash some bright cheerful colors, add some decorative scrap paper and twine beautiful ribbons for neat designer looks and they will be all ready to add to your home décor.

Designing creative food containers is all about passion and style—it needs to be done keeping in mind, your client requirements, latest trends, purpose of the containers and what product you are packaging. A bit of brainstorming and lots of creativity will certainly help you in having the best creative container.

Katherine Golovinova is the marketing manager of Allinpackaging creative packaging. She's always interested in new ideas and provides curious surveys regarding packaging around the world. Connect with her on Google+.

Growing companies invest in future: Gallery

Sidel has created a new services business unit that aims to deliver greater value to the beverage products, installed Sidel equipment and bottom line of beverage producers globally.

This summer Packaging Digest has noticed a trend in expansion and growth as the press releases have been flooding in heralding about reinvestment and new technologies. We've decided to showcase a few of these standout companies that are expanding into the future with new, state-of-the-art facilities as well as investing in packaging optimization.

What the makers of tankless hot melt systems won't tell you: Part 2

What the makers of tankless hot melt systems won't tell you: Part 2

I agree with Nick Long of Graco that innovation can be exciting—when it works. The problem is not with new technology; the problem is when new and improved cutting-edge technology just can’t deliver what it promises. It is for this reason that we, at Glue Machinery Corp., are proud to be called traditionalists. As “traditionalists” in the adhesive industry, we embrace, build and promote time-tested equipment, to include “Melt on Demand” reservoir tank systems, that has proven its reliability. 

With this in mind, here are a few more thoughts about the innovation of tankless hot-melt systems currently offered in Graco’s InvisiPac and Nordson’s Freedom systems:

Tankless hot melt systems can indeed demand regular refilling

Anytime the automatic refill system that conveys pellets or chips of hot melt malfunctions, users are left to refill the funnel manually. This requires that adhesive be fed into the hot melt unit by hand every few minutes, causing a significant disruption to efficiency and subsequent productivity. The InvisiPac manual specifically includes a section on “Manual Refilling”. It states to: “use Manual Refill if the automatic refill is not functioning properly and cannot be filled in a timely manner.” Contrast this with traditional hot-melt systems, which typically have enough molten adhesive in the reservoir to last from an one to eight hours.  Refilling is easily scheduled at regular intervals, never minute by minute.

The idea of automatic filling is nothing new

Automatic refill systems have been used successfully with traditional reservoired hot-melt systems for more than twenty years. Glue Machinery was intimately involved in the original design and sales of this hot melt filling machinery, and found that this technology was useful in minimizing the necessity of repeated manual filling. This technology provides the convenience of automatic filling without the inherent risks of tankless hot melt systems.

Tankless hot melt systems limit your adhesive selection

Adhesives for use in tankless systems have very specific characteristics that facilitate the movement of the adhesive through the refill system. These specifications limit the types of adhesives that can be used in a tankless system. As such, manufacturers of tankless systems provide a narrow list of approved hot melt adhesives for use in the tankless system. Traditional reservoir systems, on the other hand, are not limited to narrow specifications and can utilize a wide range of adhesives.

For the present, I will continue to wear the title of “traditionalist” proudly, because when it comes to hot melt, it is traditional quality machinery that continues to serve long after the technological fads have faded away.    

Pierce Covert is the president of Glue Machinery Corp., a company that builds, sells and services industrial hot-melt and cold-glue systems used worldwide by a range of manufacturers.

Easy-open end reduces metal, costs for food packaging

Easy-open end reduces metal, costs for food packaging

Looks can be deceiving, such as for this food can end that looks and performs like any other food can end, yet it’s 20% lighter. That makes the Ultralite QT Easy-Open End the lightest-weight end of its kind in the U.S., claims supplier Silgan Containers.

“We are proud to be introducing a new Ultralite QT end as a product of our mission to provide customers with the highest quality at the lowest possible cost,” states Dave Wood, GM of engineering. “By reducing the metal used in can tops, this new product will deliver significant benefit throughout the supply chain, as well as help us achieve environmental sustainability objectives.”

The new top came out of a corporate initiative known as CanVision 20/20, aimed at identifying significant cost reductions throughout the supply chain to enhance metal food cans’ long-term competitiveness.

DIY label-making benefits have instant stickiness

DIY label-making benefits have instant stickiness
Marketing manager Derek Shurson with a labeled product and the digital printer.

By doing its own label printing and converting, adhesives maker Endurance Technologies reaps material savings, cost savings and short lead times—all with total control over the entire process.

As a strategy, sticking to the way things have always been done typically doesn’t even maintain the status quo. Dave Hoeffel, owner and president of Endurance Technologies, needed a viable, cost-effective way to enable the company to change labels in a timely fashion for a range of products. He was willing to do so even if the monetary return-on-investment wasn’t immediate and entirely tangible.

That led him to purchase a CX1000 Digital Color Label Press and FX1200 Digital Finishing System Label Press from Primera Technologies installed in September 2013 at Endurance’s headquarters in South St. Paul, MN.

The in-house label printing and converting operation is devoted to the retail side of Endurance’s business, which represents about 20% of its sales. Retail outlets include marine and hardware stores. The majority of the company’s sales are into industrial markets in the U.S. (80%), Canada (15%) and most of the remainder for Europe. The company also does a modest amount of sales into Central America.

“This was a culmination of a number of different things that came to play to make the decision to switch from being a label acquirer to producing them on our own equipment,” summarizes Hoeffel.

It was set in motion in 2012 when Hoeffel’s company acquired an adhesives manufacturer that was in the retail business.

“We then faced label requirements for Europe that would be different than Canada that were different than the U.S.,” he explains. “We also needed to change all the labels to identify my company as the manufacturer, and were given nine months’ time to make that happen.”

The typical four to six-months’ lead time to procure outsourced labels the usual way seemed an insurmountable roadblock. In fact, Hoeffel points to label problems related to delivery times as a major contributor to the company’s growing pains over the first year of business.

Endurance calculated the printing plate charge and set-up fees based on making just the name change on the back of the label to the existing product lines. At the same time, Hoeffel wanted to introduce about 35 new products, each requiring a new label. Multiplied over four different container sizes at $300 to $400 per label, the sum of the changes was a financial blow for the fledging company. Additionally, Hoeffel was eyeing pending regulations that indicated it would need revamped labels across all products in 2015.

The combination of math and foresight added up to one conclusion: Bring label-making in-house.

The company already had limited experience with DIY labels using a Primera LX900 system, so when the time came to take a quantum leap forward, it was logical to turn to them again.

The fact that Primera was also based in the Twin Cities was a huge advantage. “We made a visit to their facility to see what they did, sent them some labels to test and received costing information,” says Hoeffel. “We never looked at another supplier because of the convenience of their proximity along with everything else being favorable.”

The Primera CX1000 Digital Color Label Press is a dry toner four-color (CMYK) laser printer capable of printing in three resolutions of 1,200 x 600 dots per inch, 1,200 x 1,200 dpi and 2,400 x 600 dpi, at a speed of 16.25 ft/min. It prints labels up to 8 inches wide onto rolls up to 8.5 inches wide with a print length of up to 24 inches. It also offers connection ports for USB and Ethernet, and has wireless communication capability.

Endurance purchases unprinted rolls of pressure-sensitive labelstock in 15,000 foot lengths that can be cut into smaller rolls by the FX1200 Finisher.

At an output of about 1,000 labels per day, Endurance gets about six days’ worth of labels per printer cartridge. Except for the size, the cartridges are easily changed just like a home inkjet system.

Seamless label design

Heading Endurance’s internal design effort is marketing manager Derek Shurson, who had been doing the design work for the outsourced labels. Thus, the design work in the changeover to DIY was done seamlessly and without any additional staffing costs.

“We can produce labels made on-demand, which drastically cuts the time to proof a label,” Shurson says. “It makes more sense for us to do the proofing for private-label customers because we have caught errors like typos and can correct and proof within an hour.”  He says the minimum practical run they can do is a mere 10 labels.

Shurson starts the label creation process using Adobe In-Design software. That file is exported as a PDF to Adobe Illustrator where he performs some finessing work, including identifying the precise cut pattern around each printed label. The file is emailed to the Primera CX1000 printer, which uses Printer PT Print Software. The CX1000 currently resides in Shurson’s office, but Endurance plans to relocate it soon to the plant.

The information in the form of an embedded EPS file from that same master file will be used and read by the Primera FX1200 when it makes the cuts to the labelstock. That’s currently done by downloading the file to a USB drive and then manually plugging it into the FX Finisher, but Endurance has plans for make the transfer directly.

The labels are typically printed two-up, even the largest labels; label sizes range from approximately 2 x 3 inches to 8 x 10 inches to be used across a range of retail products from 185-mL tubes of epoxy to 55-gal drums. The day of our visit, the CX1000 system was printing labels for caulk-sized tubes of Woodzilla wood-colored epoxy labels for its MAS Epoxies brand.

According to Shurson, every label usually includes the following elements: A picture, a logo, brand name and brand owner—and a lot of copy. Each package receives a back and front label.

Endurance uses standard Primera inks. With the four CMYK toner colors, Endurance can print, in Hoeffel’s words, an infinite number of colors.

The finishing touch

A printed roll of labels is taken to the plant into a room dedicated to the FX1200 Digital Finishing System Label Press and associated supplies. In short, the system takes a roll of labels, then unwinds and precisely laminates, cuts and rewinds the die-cut labels onto a roll.

The lamination is done to protect the label from moisture and chemicals for both aesthetic and safety reasons so that the users have a clear-to-read set of product information and instructions on the label. They need to be chemical-resistant because acetone or other solvent may be needed for cleanup of the product, Hoeffel points out. “We don’t want the label warnings to become illegible. Plus it’s a marketing thing: We don’t want our logo to be smeared.”

Measuring 78 x 30 x 56 inches, the FX1200 is controlled through an integrated color touchscreen LCD panel. Rather than hard-tooled or flexible steel dies, the FX1200 typically uses digitally-controlled tungsten carbide steel knife blades for cutting, though Howard Edlund, retail department manager, who heads the production operations, says they currently use more durable titanium blades.

Finishing speeds of 20 feet per minute are accomplished with Primera’s exclusive, patent-pending QuadraCut technology that uses up to four knife blades at a time across the web. It is capable of cutting any size or shape from various pressure-sensitive substrates including matte and gloss paper, polyester, vinyl, polypropylene and others. Precise re-registration to printed images is accomplished with dual two-zone timing mark sensors.

There are two people trained for the entire label-making operations, but only one person runs each. “This whole process of printing and finishing is probably a one-person job, but we happen to split that between two people,” Hoeffel points out. When production is busy, Shurson can laminate the labels to support Edlund when production demands his attention.

Endurance made a 100% switch to self-printed labels for all retail products once its supply of preprinted labels was exhausted.

Benefits and learning curve

Hoeffel characterizes the initial learning curve as steep and now it is steady. “We reached a point where we instantly kind of figured out a whole bunch of things just to get it done and now they keep refining that process,” he says. “For example, a problem we had early on with the matrix peeling off the roll. This wasn’t a problem caused by the equipment, it was us just learning the layout. They had been printing the labels too close together and needed to babysit the machine. Then they figured to out to round the label’s printed corners so now they peel off better, which solves a number of problems.”

Another key improvement was to have a standard gap between labels to match up with the labeler.

Hoeffel notes that they have found benefits both expected and unexpected.

Over the past months the staff has gotten better at optimizing the amount of labels that can be printed on a roll—for example, ganging up 2 x 3-inch labels onto a roll with 4 x 4 inch labels. The roll can be slit and separated into two rolls on the FX1200 Finisher.

“That saved us money that we really weren’t expecting to save,” says Hoeffel. “Our two guys running those have really gotten this down to a science. We were pretty efficient in saving the costs of label printing and now it just gets better.”

The cumulative time to print and laminate as many as 1,000 labels it may produce in a day is about 45 minutes, Hoeffel says. Although they under-utilize the equipment by a factor of 10, he figures they still come out way ahead.

“We used to pay 35 cents apiece for labels and now they cost 12 cents,” he says, a savings that can be extrapolated over about 30,000 labeled packages a year. “It’s a modest cost savings, but well-worth the flexibility and the ability to produce them just-in-time. We’re not in the business of making labels; we’re in the business of shipping finished product. That’s where our money is made. Anything that interferes with us doing that is bad and unreliable label delivery fell into that category before we brought it in-house.

“We carry no inventories of printed labels and label changes can be made from run to run,” Hoeffel adds, noting that they print and convert more than 150 different labels. “No one external has to coordinate anything for us because we do it all internally. In our business, that’s pretty unique.”

The capability has led to a minor side business printing custom printing labels for other companies in quantities of 50 to 1,000, done mostly for business associates in a pinch.

Yet, in the end, Hoeffel feels it’s all about control. “As a business owner, I try to control what we can control,” he says. “I think on-demand printing falls into that category as a justified investment. It’s not going to make me money like developing a new adhesive formulation, but controlling the label process as is something we had to do.

“We’re probably not the typical user that looks at one of these pieces of equipment and says ‘this is what I’m going to do and make a living doing it,’” he continues. “It is simply another resource we have, another piece of equipment in our plant, but it is extremely valuable as a tool. The bottom line is that internal label-making has been a very good investment for us—and I don’t believe we could have survived without it.”

To read about Endurance Technologies' semi-automatic packaging line that was upgraded from a manual operation along with the associated slideshow visual tour of the line, see Semi-automatic packaging line minimizes operator touchpoints.

Primera Technology Inc.