Aspall vinegars shine in stylish, lightweight glass bottles

Aspall vinegars shine in stylish, lightweight glass bottles

Aspall's commercial director, Geoff Bradman, explains, "Among the key findings from our research were that consumers wanted more suggestions on how to use vinegar, and they would prefer smaller bottles that could be displayed on work surfaces. We had addressed this by discontinuing our 500ml bottle in favor of the new, more contemporary smaller-sized bottles and the inclusion of recipe suggestions on the neck labels."

During the lightweighting process Beatson Clark reduced the weight of the 250ml bottle design by 44g and the 350ml version by 115g, which resulted in more efficient transportation of the goods, ensuring a significantly reduced impact on the environment. All of this can be accomplished while retaining the quality feel that the glass provides.

Charlotte Taylor, Beatson Clark's marketing manager, says "Aspall assigned Beatson Clark with the task of developing glass bottles for its premium range of vinegars that would represent the long established brand and its heritage. The stylish look of the bottle, with its slim 28mm neck finish, depicts the authenticity of Aspalls new hand-crafted vinegars while ensuring on-shelf presence.

"Glass is a natural choice for food producers wishing to display the quality of their products; it is also a perfect choice for those consumers who are keen to purchase products in environmentally friendly packaging. By using a lightweighting process in the packaging design, coupled with the recyclable and natural benefits of glass, we were able to provide Aspall with bottles that fit the bill."

Bradman says, "We chose Beatson Clark for the quality of service they provide. They have proved that they can always deliver on the project specifications, from design conception to execution of the high standard Aspall expect for its premium products."

Source: Beatson Clark

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