Coty choses renewable packaging for Adidas Moves Pulse CologneCoty choses renewable packaging for Adidas Moves Pulse Cologne
January 30, 2014
Global beauty company Coty has selected renewable rigid films to package its popular fragrance line for men, Adidas Moves Pulse Cologne. Coty uses Pentaform TerraPET film from Klöckner Pentaplast, which delivers the same cosmetic clarity and performance properties as standard APET films while it helps the company meet its sustainable packaging goals.
Made in part from sugar cane, Pentaform TerraPET films allow Coty to replace fossil fuel-based material with up to 30% plant-based material.
Because Pentaform TerraPET film has the same performance properties as standard APET films, Coty's Coty's custom thermoformer, CMI Plastics Inc., did not need to change tooling or package design. The film processes on existing equipment in the same thermoforming range and has the same cuttability as standard APET. With a heat-deflection temperature of over 145°F, no special handling or logistics are necessary. As with standard APET films, packages produced with these films can be marked with SPI resin identification code 1 and waste from thermoforming operations is compatible with existing pre-consumer recycling streams.
"The Pentaform TerraPET film helps Coty in our direction for more sustainable material sources," says Stephanie Martins, Vice President of Packaging Concept Development for Coty Beauty American Fragrance and Cosmetics Brands. "Through the past 5 years, we have been striving to reduce our material consumption and, therefore, our carbon footprint. Coty has been working with CMI to optimize our vacuum form trays through format standardization, reengineering of the structure to reduce the material weight, and still guarantee a perfect presentation of our Fragrance Gift Sets. We have been looking for a cost-efficient alternative material to replace our vacuum form trays with a more sustainable material for a long time. The TerraPET material not only offers the same performance as our former trays, in terms of clarity and presentation for our end consumer, it will definitively improve our Green Score Card and, hopefully, drive the path for others to follow."
Source: Klöckner Pentaplast Group
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