CoverMate Food Covers has switched to pouches for its Stretch-to-Fit food cover product line, reducing packaging materials by 75 percent.
The stand-up pouch -- made from a PET/polyethylene blend -- replaces the previous paperboard box and inner bag for significant materials cost savings. The pouches also extend shipping efficiency, increasing the unit capacity 50 percent in shipments.
In market testing, consumers preferred the new pouch by a 7-to-1 margin over the conventional carton. With a reclosable zipper, the pouch keeps the covers clean and gives consumers the option of storing used but washed covers back in the bag.