#3. Smart packaging guru John Van Akkeren succinctly enumerates 10 ways smart packaging can illuminate your brand. “In its purest form, smart packaging is a way to differentiate products and elevate brands,” Van Akkeren poses. The payoff: increased brand loyalty and powerful revenue gains. Personally, I can’t wait to see more smart packages strong in the “sensory experience” area (see point #7).
Next: Smart secrets to improving packaging line performance