Danone Waters of America Inc. has redesigned its classic 1.5L evian bottle as part of the company's ongoing effort to reduce its ecological impact. The new bottle, made of up to 50 percent recycled-PET, remains 100 percent recyclable while using 11 percent less plastic to weigh 3.4g less than the previous design (down to 28.6g per bottle). This reduces its overall carbon footprint by 32 percent.

The newly designed bottle represents an important step in evian's environmental policy, which targets a CO₂ emissions reduction of 40 percent between 2008 and end of 2011.

Evian encourages its consumers to Live Young in all aspects of their lives, from mastering a yoga pose and catching the latest art exhibit to joining friends for a dinner at a great restaurant. The new bottle suits the needs of a modern active lifestyle with a new grip which facilitates drinking on the go.

Evian cuts carbon footprint with even more lightweight bottle

"Evian is committed not only to the quality and purity of our water, but also to the reduction of our impact on the environment," says Jerome Goure, vp of marketing for Danone Waters of America Inc. "With the launch of our latest bottle which is lighter and more compactable, we hope that our consumers will feel good about purchasing evian, and feel encouraged to recycle."

Click here to see a video of the new bottle.

Source: evian

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