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How does NFC technology perform for brand owners?

How does NFC technology perform for brand owners?
The more smartphones in consumers’ hands, the more smart packaging we’ll see. Could near-field communication (NFC) technology be positioned for a leading role?

When it comes to smart packaging, near-field communication (NFC) continues to be a go-to technology on packaging for brand owners, large and small. Frito-Lay used it earlier this month for its Super Bowl LI Tostitos promotion. Diageo test marketed it back in 2015 on bottles of Johnnie Walker whisky. Do you think the courtship will go to the next level of engagement?

The more smartphones in consumers’ hands, the more smart packaging we’ll see. And as the Internet of Things (IoT) conquers more and new areas of our lives, NFC could be positioned for a leading role. Hopes were high when Apple introduced its NFC-enabled iPhone 6; except the tech giant stopped short of a full embrace by limiting the technology for Apple Pay use only. Its iPhone 7, due out later this year, expands what NFC can do, but will still not support reading and writing NFC tags.

Packaging Digest needs your help in continuing to assess the viability and popularity of NFC technology for on-package communication with consumers. We’ve put together a short survey on the topic and we invite you to take the survey now by clicking here. We’ll report the results in a couple weeks.

Thank you!

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