Juice Beauty 'greens' cartons

Juice Beauty brings its natural approach to beauty from the inside-out. The skincare company, most widely known for using an organic juice base for its natural personal care products, has replaced the outer cartons with clay-coated newsback (CCNB) cartons made with recycled paper.

To ensure the integrity of the paperboard manufacturer's recycled-fiber content claims, Juice Beauty sought recycled-content certification from early in the paper-making process. The cosmetics company shared a document with PD, in which Dae Han Pulp Co., Ltd. (www.dhpulp.co.kr), certified the paper pulp used is 100-percent- recycled fiber with a minimum of 75 percent of the content coming from post-consumer waste or from de-inked recycled fiber. The printing inks are from Horizon Printing Ink Corp. (www.horizonprintingink.com). According to Juice Beauty, they were chosen because they use vegetable oils, specifically linseed or tung (china wood) oils, which reportedly naturally have excellent drying capabilities when used for sheet-fed printing. Juice Beauty CEO Karen Behnke launched the company in 2004, which now sells more than 40 different skin and body care products with a total organic content of up to 95 percent. The juice-based products can be found at Sephora, Nordstrom and Whole Foods throughout the U.S..