January 30, 2014

11 Min Read
Leading lessons: EastPack seminars
EastPack 2013 logo


EastPack 2013 logo

EastPack 2013 logo

In addition to a dynamic show floor and exhibitor experts at your disposal, EastPack provides a multitude of educational opportunities to enhance the entire experience. 

This year's EastPack seminars are planned for Tuesday and Wednesday as in-depth, 105-minute sessions across a range of topics, including packaging sustainability, self-heating technology, brand engagement through augmented reality, Lean Manufacturing, and traceability and serialization.

But that doesn't tell even half the story: The power of co-location of several events concentrates on-site a broad range of sessions topics those same two days: Besides the six EastPack seminar series, PharmaPack North America offers a comprehensive and parallel two-day track with sessions on serialization, sustainable best practices and package security.

You can cherry-pick single sessions or register for several at once at www.eastpackshow.com.


DAY 1-Tues., June 18
Seminar 1: Smart & Active Packaging
10:30 a.m. - 12:15 p.m.
Partnering to Develop Self-Heating Cans: Innovation in packaging comes from a variety of sources. Learn how one of the leading packaging companies in the world and a technology start-up came together to develop self-heating packaging. In 2011, Crown and HeatGenie forged a strategic alliance to develop self-heating packaging for Food and Beverage applications. This session will discuss how and why the companies entered into a development agreement and will give you ideas on how to make partnering work for your business.
Speakers: Daniel Abramowicz, evp of technology, Crown Holdings; and Brendan Coffey, president, HeatGenie

Seminar 2: Sustainable Packaging Innovations
1:00 - 2:45 p.m.
Elemental Essentialz began last year with a chemistry teacher's spring break project-making soap-and quickly grew into a full-fledged corporation. Founder Theresa Harris felt an obligation to use her knowledge about chemicals to formulate cleaners that were both effective and safe. Harris will share her business philosophy and packaging strategy:
How reusable/refillable bottles counter the wastefulness of single-use packaging
How to find and partner with other like-minded companies to advance environmental values
Speaker: Theresa Harris, founder, Elemental Essentialz 


Seminar 3: Building Sustainable Packaging Using Life Cycle Assessment Metrics
3:15 - 5:00 p.m.
The packaging industry is increasingly turning to the use of metrics and scorecards to measure its environmental footprint. Life Cycle Assessment (LCA) data is one way to measure and understand the success of sustainability efforts, but how do you know what level of LCA to employ? Learn about the International Safe Transit Assn.'s newly released Responsible Packaging by Design-a sustainable packaging design process guideline that discusses the various levels of LCA and provides a recommended process documentation scheme.
Speaker: Larry Dull, partner, Packaging Knowledge Group


DAY 2-Wed., June 19
Seminar 4: Augmented Reality Packaging
10:30 a.m. - 12:15 p.m.
As innovative packaging continues to evolve, driving brand engagement is key to differentiation in the marketplace. Augmented reality technology provides brands a new touchpoint for customer engagement due to the popularity of smartphones and other handheld platforms. Examine the challenges of turning packaging "interactive" through mobile image-recognition and augmented reality technology.
Speaker: David Drucker, founder/CEO, High Resolution


Seminar 5: Improving Your  Lean and Six Sigma Packaging Development Process
1:00 - 2:45 p.m.
Six Sigma and Lean Manufacturing provide consumers high quality products while manufacturing in the most efficient way possible. The concept states that every process can be continually improved and better utilization of raw materials will decrease possible waste. Explore the ways Six Sigma and Lean Manufacturing concepts can be applied to your packaging development process saving you time and money.
Speaker: Pat Bergin, president, Aerofil Technology


Seminar 6: Achieving Optimal Traceability & Serialization
3:15 - 5:00 p.m.
Traceability has become the single most important tool and objective to ensure security, quality and safety of packages to consumers. For certain markets in the near future, it will be the law. Evaluate the new regulatory requirements around traceability and serialization measures that will come into effect for key industries, including pharmaceuticals, medical devices, foods and beverages. Assess the technologies available to achieve your traceability goals.
Speaker: Bill Fletcher, managing director, Pharma Logic Solutions 

DAY 1-Tues., June 18
7:00 a.m. Registration/Refreshments

8:00 a.m. Opening Remarks

8:15 a.m. Pharmaceutical Packaging Today: An Industry Examination and Update
The year in review: A look into developments, highlights and best practices
Top trends and issues to consider through 2013 and into 2014
Analysis of pharmaceutical packaging innovations that will most impact your future
Speaker: Daphne Allen, editor, Pharmaceutical & Medical Packaging News


9:00 a.m. Co-creation and Packaging Innovation: Harnessing Consumer Insights and Creativity for New Packaging
Characterize and describe the functions of packaging in the past
Evaluate product protection through packaging and new innovation
Describe new approaches to forensic packaging analysis/deployment
Speakers: Guido Schmitz, head of packaging technology innovation, Bayer; and DeeDee Gordon, head of packaging technology innovation, Sterling Brands


9:35 a.m. Rx Security: Assessing, Planning & Mitigating Package Risk
Find a common denominator in the (dis)harmonized global serialization standards
Assess the currently active global serialization standards: California, Brazil, India, Turkey and Europe
Recognize and relate the common denominators behind varying global standards
Identify strategies packaging teams and individual sites can use to comply and extract value from serialization.
Speaker: Peter Schmitt, managing associate, Montesino Associates LLC


10:10 a.m. Networking Break and Exhibition Showcase


10:40 a.m. California / Global Track & Trace Preparation: Ensuring Your External Supply Network is Ready
Organize global serialization, ePedigree and reporting requirements for information management and data exchange
Analyze core elements of the California track-and-trace architecture
Review the data sharing and event management requirements at the network, enterprise and packaging site levels
Recognize why network data exchange and packaging preparation should go hand-in-hand
Identify key questions for your network planning checklist and what you should be testing now
Speakers: Dan Walles, vp, network development and Brian Daleiden, vp of marketing, TraceLink Inc.


11:15 a.m. PANEL: Serialization as Part of Counterfeit Drug Battle and Supply Chain Security
Identify business benefits of serialization and getting your strategy right: Team, ROI, process improvement
Build a (global) serialization infrastructure for the entire supply chain
Reduce risk throughout the supply chain through an effective serialization strategy
Present program strategies, content and progress so far
Combine lot tracing and serialization for further business benefit
Reflect on requirements for serialization globally
Moderator: Bill Fletcher, managing partner, Pharma Logic Solutions LLC
Speakers: Ron Guido, vp of global brand protection and supply chain integrity, Johnson & Johnson; Dan Walles, vp, network development, TraceLink Inc.; Bob Celeste, director of healthcare, GS1-US; Justin Schroeder, senior director marketing and developmental services, AndersonBrecon


12:00 p.m. Lunch and Exhibition Showcase


1:30 p.m. Preparing for California ePedigree 2015 and U.S. Implications
Government updates on anti-counterfeiting, anti-theft, and anti-diversion legislation and efforts.
Learn about the California Board of Pharmacy's expectations for the 2015 deadline for track-and-trace
Examine the requirements for compliance; proposed regulations and important next steps
Compare domestic, regional and global issues, as well as plans or progress made
Hear about how to manage the cost of compliance
Speaker: Virginia Herold, executive officer, Calif. State Board of Pharmacy


2:05 p.m. Leveraging Global Standards to Maximize Package Security
Promote standardization of strategy internationally
Global trends in the regulatory environment
Traceability and analysis of novel bar coding solutions
Critique 2D bar coding
Recognize the benefits of the implementation of GS1 standards: patient safety and supply chain efficiency
Speaker: Bob Celeste, director of healthcare, GS1-US


2:40 p.m. Networking Break


3:00 p.m. Maximizing Package Security and Lessons Learned for Serialization
Identify how traceability has become the single most important tool and objective to ensure security, quality and safety of packages to consumers
Analyze lessons learned for packaging to comply with the new regulatory requirements around traceability
Assess and relate projects in more than 16 companies
Speaker: Bill Fletcher, managing partner, Pharma Logic Solutions LLC

3:30 p.m. Anti-counterfeiting Features in Pharmaceutical Packaging Material
Types of anti-counterfeiting features in Pharmaceutical Packaging
Learn to decide the appropriate anti-counterfeiting solution:
Identify goals, requirements, regulations, resources
Case Study: How to manage efficiently the implementation of new features in packaging
Supply chain overview: confidentiality processes


4:00 p.m. Drinks Reception


DAY 2 - Wed., June 19

7:00-8:00 a.m. Registration and Refreshments


8:00-8:45 a.m. KEYNOTE: The J&J Green Initiative: Strategizing Production and Materials Acquisition to Develop a Sustainable Process
Discuss what a green product is and how they are necessary for reducing environmental impacts of companies when evaluating the life cycle of bringing a product to market
Learn about the J&J Earthwards greener product development process
Hear about a study on global hospitals greener product purchasing
Explore examples of greener packages
Speaker: Al Iannuzzi, senior director worldwide environment, Health & Safety, Johnson & Johnson


8:45-9:30 a.m. The Value of Lean Manufacturing for Improved Sustainability in Packaging
Learn how to complement traditional sustainability efforts with packaging process improvements
Understand the key elements of Lean Manufacturing and how to apply these to packaging fundamentals
Hear how to optimize your packaging line using lean manufacturing techniques to minimize material scrap, utility consumption and human labor contribution-and while boosting profit
Hear practical examples of how Lean can drive sustainability
Learn about tips on getting started
Speakers: Will Hamilton, svp operations, Quality Packaging Specialists Intl.; and Daryl Madeira, vp, sales and marketing, Quality Packaging Specialists Intl.


9:30¬-10:05 a.m. The Impact of Packaging Extractables and Leachables on Drug Compatibility and Safety
Identify Drug-Packaging Interactions
Define Extractables & Leachables (E&L) and analyze examples of their impacts on drug products
Evaluate Regulations, Guidance Documents and current best practices for assessing and managing E&L
Assess the impact of E&L requirements on future packaging development for drugs and biologics
Speaker: Edward Smith, Ph.D., principal, Packaging Science Resources LLC


10:05-10:35 a.m. Networking Break and Exhibition Showcase


10:35-11:10 a.m. KEYNOTE: Compliance Prompting Packaging: Patient Safety, Brand Protection and Supply Chain Security in One Step
Hear how $300 billion is lost yearly due to poor medication adherence and analyze the consequences that follow
Recognize packaging's goal in optimizing patient compliance and how it can aid in brand protection
Identify what other benefits can be gained from incorporation of compliance prompting packaging
Speaker: Walter Berghahn, executive director, Healthcare Compliance Packaging Council (HCPC)


11:10 -11:45 a.m. Meeting the Requirements of New Regulations for Child-Resistant Packaging
Learn how effective packaging can reduce the risk of child poisoning
List of new U.S. regulations regarding the use of child-resistant packaging for medications containing imidazolines, which are in many OTC drugs
Identify the current approaches and solutions to child-resistant packaging
Develop packaging solutions that are child resistant and senior friendly
Speaker: Joe Keenan, director, business development, Healthcare Div., MeadWestvaco


11:45 a.m. - 12:05 p.m. Permeability in Pharmaceutical Packaging
Speaker: Michelle Stevens, technical consultant, Mocon


12:05 - 1:15 p.m. Lunch and Exhibition Showcase


1:15 - 1:50 p.m. Designing for Patient Safety: Packaging and Microbiology
Analyze how designing packaging with the patient in mind is dependent on understanding the known and unknown microbiological impact
Recognize the importance of microbiological attributes
Define how life-cycle in package design and development can be more robust with timely microbiological input
Speaker: Don Singer, global lead quality manager, microbiology R&D, GlaxoSmithKline


1:50 - 2:25 p.m. The Role of Intelligent Packaging for Supporting Pharmaceutical Compliance
Analyze where technology through packaging can play its role
Define key packaging needs in compliance and discuss how packaging technology can help
Speaker: Mark Symonds, managing director, BurgoPak


2:25 - 2:40 p.m. Networking Break


2:40 - 3:15 p.m. Packaging Challenges & Advancements in Over-The-Counter (OTC) Products
Speaker: Sriman Banerjee, head, packaging development, GlaxoSmithKline


3:15 - 4:00 p.m. KEYNOTE: The Future of Pharmaceutical Packaging
Reflect on pharmaceutical packaging, regulation demands and industry turmoil
Demonstrate the importance of a global footprint in determining profitability and value creation
Learn how to balance supply chain complexity with the need for agility, flexibility, profitability and patient focus
Plan for the future: How do we find and develop the supply chain talent we need to integrate the three supply chain dimensions operating in most companies (information, product and financial)? How can managers run all three of these in a synchronized way?
Prepare patients, pharmacists and professionals on how to understand the broad disciplines of supply chain and packaging needs
Speaker: Mary Foster, chair expert committee, packaging, storage and distribution of drug products, United States Pharmacopeia (USP)


4:00 p.m. Summary and Closing

Innovation Briefs Theater
Your show badge allows you to sit in on any of the free Innovations Briefs Theater presentations. These short, targeted talks are conveniently located right on the show floor in Booth #957.

Tues., June 18
11:00 a.m.-12:00 p.m.
Lean 101
Speaker: Terry Norris, CEO, LeanConsultingWorks

Wed., June 19
11:00 a.m.-12:00 p.m.
Aligned Partnerships: A Better Way to Design and Develop
Speaker: Scott Jost, vp, Innovation & Design, Berlin Packaging

Thurs., June 20
11:00 a.m.-12:00 p.m.
Reflecting on 30 Years of MD&M East and the Next 30 Years of Medical Technology
Speaker: Stephen Wilcox, principal and founder, Design Science

Thurs., June 20 

1:00-2:00 p.m.
Manufacturing's Holy Grail: A Practical Science for Executives and Managers
Speaker: Mark Spearman, president/CEO, Factory Physics




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