Global packaging solutions leader MeadWestvaco Corporation announced that it has begun to supply Newell Rubbermaid Office Products, a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, Natralock® paperboard based security packaging for their Sharpie® Fine Retractable 10-count marker pack in club stores. Newell Rubbermaid Office Products selected MWV’s Natralock to replace their previously used mock-clamshell packaging after improvements on sustainability measures were demonstrated.
“MWV was great to work with from the start – very responsive to package design ideas and proactive in providing design parameters,” says Randy Canlas, packaging leader – markers (Sharpie, Sharpie Accent®, EXPO® Dry Erase). “With strong sustainability features, product security, curl-resistance and graphics capabilities, Natralock packaging is a perfect fit for the Sharpie club pack. The new product packaging resulted in a 60 percent reduction in plastic used, which was attractive from an environmental perspective.”
“We’re extremely pleased to partner with Newell Rubbermaid Office Products to provide a security packaging solution that not only addresses their sustainability goals but also helps strengthen their brand in the club store market,” says Jeff Kellogg, vice president, MWV Natralock security packaging. “The added benefit of considerable plastic reduction inherent in using Natralock contributes to an improvement in major retailers’ packaging scorecard parameters.”
Natralock paperboard-based security paperboard packaging is made from a renewable resource, and is recyclable, and uses 50 to 60 percent less plastic on average than traditional PVC clamshells. Because of the high quality and printability of the paperboard, brand owners can achieve bolder graphics and improve the consumer's experience without compromising security, durability or visibility. Natralock security packaging features a proprietary tamper- and tear-resistant paperboard that can be more efficiently RF-sealed, with approximately one-third the energy required for plastic clamshells, or heat-sealed on most existing equipment. Consumers prefer Natralock packaging’s safer opening and improved shopping experience compared to often injurious struggles with sharp-edged plastic clamshells.
For information about Natralock products or licensing, visit www.natralock.com.
MeadWestvaco Corporation (NYSE:MWV), provides packaging solutions to many of the world’s most-admired brands in the healthcare, personal and beauty care, food, beverage, media and entertainment, and home and garden industries. The company's businesses include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 23,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the fifth consecutive year. For more information, please visit www.mwv.com.
About Newell Rubbermaid Office Products
Newell Rubbermaid Office Products, marketer and distributor of uni-ball® pens, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, including such well known brands as Paper Mate®, Sharpie®, Parker®, Waterman®, EXPO®, FoohyTM and Rolodex®, among others. Newell Rubbermaid Office Products makes more than 6,000 products, ranging from markers, pens and pencils to professional art products, fine writing instruments and office organization products. Visit www.newellrubbermaid.com for more information.