Natural energy drink debuts in cube-shaped container with flip-top cap

Natural energy drink debuts in cube-shaped container with flip-top cap

To effectively convey the brand's essence, IO Drinks has selected a cube-shaped plastic beverage container with a flip-top cap, developed by Cubis Ltd., which has been designed for on-the-go consumption.

The patented 25cl Cubis container is stackable, reducing CO₂ emissions thanks to more efficient transportation and maximizing retailer shelf space. For the consumer, the container offers the same lightweight, easy handling benefits of plastic, with the added convenience of one-handed opening and a distinctive shape that creates on-shelf impact.

Brand differentiation is further achieved thanks to the full-body shrink-sleeve label from CCL Decorative Sleeves. UV flexo printed in five colors on 50 micron OPS, the sleeve's design conveys the natural qualities of the product with a matt lacquer effect to accentuate its organic properties. The sleeve also provides effective tamper-evidence with perforations for easy removal at the point of consumption.

Sleeving offered the best solution to combine effective decoration with tamper-evidence for the unusually-shaped container. CCL Decorative Sleeves' technical expertise ensured effective shrinkage to the container to maintain the quality and clarity of the graphics.

"Ceethree's iO is a concept brought to life by energetic people for energetic people and it was essential that its packaging reflected both the quality and uniqueness of the product," says Magdalena Adaktusson, managing director, IO Drinks. "Cubis and CCL Decorative Sleeves have responded perfectly to this brief with a fast and professional service. The result is natural energy in a good looking box."

Source: Cubis

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