New Sharpie® package uses less plastic

Newell Rubbermaid Office Products, a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, has begun packaging its Sharpie® Fine Retractable 10-count marker packs for clubstores in Natralock® paperboard based security packaging from MWV (www.mwv.com). Newell Rubbermaid Office Products selected MWV's Natralock to replace their previously used mock-clamshell packaging after improvements on sustainability measures were demonstrated. In addition, Natralock features a proprietary tamper- and tear-resistant paperboard that can be more efficiently radio-frequency-sealed, with approximately one-third the energy required for plastic clamshells.

“MWV was great to work with from the start—very responsive to package design ideas and proactive in providing design parameters,” says Randy Canlas, packaging leader—markers at Newell Rubbermaid Office Products. “With strong sustainability features, product security, curl-resistance and graphics capabilities, Natralock packaging is a perfect fit for the Sharpie club pack. The new product packaging resulted in a 60-percent reduction in plastic used, which was attractive from an environmental perspective.”