Developed by Australian-based Snapsil Corp., the Snapsil semi-rigid container features a patented audible "snap-opening" function that allows consumers to open the package with one hand. Snapsil has developed a range of creative dispensing designs, enabling simple and controlled product release for a variety of unit-dose and single-serve consumer products.
Snapsil portion packs will be produced on the MULTIVAC thermoforming packaging machines. The snap-opening function is integrated in the lower web of the thermoformed pack. There is no requirement for any type of perforation of the film in the opening area of the portion pack; this provides unrestricted barrier properties for package contents. MUTIVAC has already performed extensive testing on the package at itsWolfertschwenden, Germany-based Test Application Center, identifying a number of tooling and package refinements and enhancements during the process.
With MULTIVAC as the machinery provider, interested marketers will benefit from the company's established and extensive engineering, sales and service network. And, customers who already utilize MULTIVAC thermoforming packaging machines can introduce the Snapsil package with the addition of new tooling.
T.H.E.M. will support the Snapsil partnership with product evaluation, testing and contract packaging services. The first Snapsil production lines will be commercially operational at T.H.E.M.'s FDA-registered contract packaging and development facility in Marlton, NJ, later this year. Structured with multiple interchangeable packaging suites, T.H.E.M.'s facility has the flexibility to accommodate new package introductions like Snapsil with initial trial, test market, as well as higher volume commercial production runs.
The Snapsil pouch will make its commercial thermoformed debut in a single-serve offering of tomato sauce in August with three brands scheduled for launch during the second half of 2013. With a comprehensive array of configurations, the package is suitable for a number of branded food, personal care, healthcare and household products. Snapsil has also been tested by the Georgia Tech Research Institute (GTRI), and has been awarded the "Ease of Use" quality seal.
In recent focus group testing, consumer feedback was overwhelmingly positive, with participants expressing genuine appreciation for the audible "snap" sound that indicates the product is being opened for the first time, delivering a reassuring indicator of freshness. Focus group members also praised the ease-of-use and inherently fun, and interactive nature of the package.