A new study commissioned by the American Forest & Products Association
(AF&PA) confirms that folding cartons meet the Federal Trade Commission (FTC)
standard necessary to display the term "recyclable" on that packaging. In
response to the findings of this RW Beck study, the 100% Recycled Paperboard
Alliance (RPA-100%) has released guidance to their licensees about adding the
"recyclable" claim to enhance the existing RPA-100% symbol.
The study shows that 74% of communities in the United States currently accept
paperboard into their recycling systems. Paul Schutes, Executive Director of the
RPA,-100% adds, "We certainly all knew intuitively that paperboard, in the form of
folding cartons, was being recycled at a very high rate. This study confirms for our
licensees that they can, in fact, make the recyclable claim on their packaging".
Adding the term "recyclable" on packaging is important to brand owners because
research shows that consumers feel most strongly about packaging that is both
made from recycled materials1 and is itself recyclable. A prime example of such a
material is 100% coated recycled paperboard (CRB); it is made from 100%
recovered fiber and also is 100% recyclable.
During 2011, the RPA-100% plans to significantly increase its efforts to promote
the recyclability of packaging made from 100% recycled paperboard among brand
owners and consumers. Mike Kiepura, EVP of RockTenn and Chairman of the
RPA-100%, is pleased that the RW Beck study confirms that paperboard -
including 100% coated recycled paperboard - is a great choice for many brand
Kiepura states, "RPA-100% licensees hold the key to communicating with their
customers the fact that packaging made from CRB can be recycled. We look
forward to exploring every opportunity to increase awareness at all levels."
Consumers should begin seeing the updated RPA-100% symbol with "recyclable"
claim displayed on folding carton packaging in their retail stores soon.