Vertical condom box is easier to stock and shop

Vertical condom box is easier to stock and shop

The release of these new Signature Collection products also marks a brand-wide packaging change. All LifeStyles Condoms products are moving from fifth-panel horizontal format to vertical packaging format (with the exception of the three-count boxes). This change will make it easier for retailers to restock and for consumers to quickly choose their product. Vertical packaging also frees up room on shelves, allowing for up to a 25 percent increase in SKU facings. This change is also a sustainable initiative, reducing packaging as the fifth-panel hang tab is no longer necessary in the new format.

"Constantly striving to bring sexually active consumers the most advanced products on the market, LifeStyles is thrilled to expand our premium Signature Collection of products to offer users what they desire most-greater sensitivity, enhanced stimulation, and quite frankly, better sex," says Carol Carrozza, vp of marketing for Ansell Healthcare Products LLC. "We conduct rigorous consumer research, asking users what they want from a condom. We then design products in response to their needs."

LifeStyles Thryll Premium Studded Condom allows users to "feel the intensity, not the condom." With over 100 raised rubber "studs" all around the condom, Thryll provides increased friction and stimulation, intensifying pleasure for both partners. LifeStyles Thryll is specially lubricated for maximum pleasure and glide, and packaged in a high-gloss, embossed design that will make a high visual impact on shelves.

Joining Thryll in LifeStyles Signature Collection is the new Wyld Premium Ribbed Condom. Wyld offers intense stimulation and a unique shape unlike any other condom on the market. Loosely shaped for a more natural feel for him with a ribbed texture to increase stimulation for her, the new Wyld condom features long lasting, UltraGlide lubricant to help extend pleasure for both partners. Packaged in a high-gloss, metallic foil box, Wyld will stand out among the competition, and give users another way to make safe sex better sex.

Committed to providing its consumers with the most advanced products possible, LifeStyles solidified its place as a category innovator with the introduction of Skyn in 2009, the first clinically-tested polyisoprene condom. "The closest thing to wearing nothing," Skyn has received rave reviews since its launch. Now, based on consumer demand and customer feedback, LifeStyles is thrilled to announce the release of Skyn Large, which combines the strength of premium latex with the sensitivity of an ultra thin condom for the man who needs a larger fit.

LifeStyles' products are available nationwide at a range of big-box retailers and drug, grocery and convenience stores. Products are also available at online retailers such as drugstore.com, soap.com and amazon.com. Suggested retail price for a 12-count package for each of the products in the Signature Collection is $13.99 to $16.99.

Source: LifeStyles

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