Glass jars re-tune tuna in Ecuador

Yeli light tuna and tuna hand-packed in olive oil from Marbelize, a tuna manufacturer based in Ecuador, stand out in a distinctive glass jar package that adds value and clearly separates the Yeli brand from canned tuna. Researching the packaging preferences of its market, the company found that its target European market prefers products packaged in glass. It then turned to O-I (www.o-i.com) in Ecuador to help design a jar to best display the premium tuna. Within a year, the project was complete, resulting in a 260-cu-cm jar filled with 240 g of product. The new glass packaging allows consumers to clearly view the freshness of the product on the shelf, according to Marbelize, which adds that the brand of tuna is performing well.The tuna rolled out internationally in January 2006 and in Ecuador in March 2006.