McCormick jars spice up the crust

January 30, 2014

1 Min Read
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Restaurant inspirations are taking over the supermarket this year. One example, perfect for grilling, oven heating or the stovetop is from McCormick, Hunt Valley, MD, which is capitalizing on restaurant seasoning techniques to liven up at-home dinners with its McCormick Crusting Blends. Made with whole-wheat panko (flakey, Japenese) breadcrumbs and combinations of specialty herbs and spices, the new dry-rub mixes give a crunchy coating to chicken, fish, beef and pork.



Just brush, coat and cook. Pop the meat in the oven or toss it on the stove and 15 min later, you have a moist, flavorful and crunchy dishes are ready to enjoy. The dry product, in 6.7- and 7.7-oz square, plastic jars, hold sophisticated pairings of French Onion, Pepper and Herb, Garlic Lemon & Rosemary and Italian Herb & Cheese varieties. Available in the spice aisle, the proprietary jars with bright red caps sell for $3.88.

McCormick says it wanted the new products to make a night in taste like a night out. “Crusting is one of the hottest trends in restaurants, and people may be intimidated about replicating this technique at home,” says Kevan Vetter, executive chef at McCormick. “Now, with Crusting Blends, home cooks can easily bring restaurant pizzazz to their family meals in just three simple steps.”

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