Pucci's scarf caps off the inspiration

For its 60th anniversary, Italian fashion house, Pucci, has designed a closure for Vivara fragrance that elegantly conveys the brand's convivial '60s style. The idea was to reproduce the colors and design of one of the famous Pucci scarves with its window-glass lines, bold swirls and almost delirious shapes. Rexam Dispensing Systems (www.rexam.com) was chosen to create the exceptional dome-shaped closure, a transparent semi-sphere encasing colored printing, that acts as the visual image for the fragrance. To create this visual effect, Rexam needed to recreate a colorful design in lime, purple and pink from an irregular transparent form, obtain optimal visibility from any angle, perfectly reproduce the sharpness of the graphic detail and depth of the decoration and create a magnifying effect that enables the image to be sufficiently enlarged.

The material and printing techniques were chosen specifically to meet this challenge. Rexam recommended Surlyn from DuPont (www.dupont.com/Surlyn/en_US/) for its transparency and technical properties (fragrance compatibility and injection-molding characteristics), and direct pad printing. The printing technique requires the development of screens and pads conforming to the cap's interior shape. The development was made in collaboration with Printing Intl. (www.printinginternational.be/), a specialist in pad printing equipment. Injection-molding mastery by Rexam Simandre (in France) and various decoration techniques made it possible to obtain a faithful reproduction of the scarf.