Shrink sleeves dress milk bottle's curvy shape

The latest addition to the sports beverage market comes not in a protein powder or high-caffeine formula, but instead in chocolate milk. Based on research indicating that low-fat and fat-free chocolate milks are an equivalent or better choice than sports drinks for replenishing the body after exercise, Shamrock Farms launched Rockin' Refuel, a protein-fortified low-fat milk in chocolate, strawberry and vanilla flavors. To enhance the curvy bottles, Shamrock Farms called on Osio Intl., Inc. (www.osiopack.com) to provide shrink sleeves that are gravure-printed with a slick, metallic appearance to provide eye-catching visuals for maximum shelf appeal. Osio printed the sleeves in 8 colors, including three screens of black that are transparent enough for the silver ink to show through, to represent three different shades of metallic silver. This minimized the cost, reduced the number of cylinders and ensured proper registration, says the converter. Osio also achieved all of Shamrock Farm's labeling objectives and created a shrink sleeve with an attractive metallic appearance that differentiates Rockin' Refuel from the rest of Shamrock Farm's product line. “Osio was proud to help Shamrock Farms create a unique package for their innovative product to stand apart from all other items in this highly competitive category,” says Melissa Peters, marketing manager, Osio Intl., Inc. The product, which sells for $1.29, is available in Arizona, Nevada and southern California.