Starbucks ice cream debuts in canistersStarbucks ice cream debuts in canisters

January 30, 2014

1 Min Read
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Unilever, Englewood Cliffs, NJ, and Starbucks Coffee Co., Seattle, join forces to deliver indulgent ice cream to consumers across the U.S. Launched in March, the super-premium ice cream line was inspired by some of consumers' favorite Starbucks beverages. Flavors include Caramel Macchiato, Mocha Frappuccino®, Java Chip Frappuccino® and Coffee. The ice cream is rolling into grocery stores nationwide, as well as in convenience stores and other mass retailers. Made with quality, all-natural ingredients, the ice cream is packaged in SBS pint containers featuring a packaging design created by Starbucks' Design Studio. The container graphics mirror that of the iconic Starbucks coffee cup served at more than 11,500 Starbucks stores in the U.S. The 100-percent-recycled paperboard pints are PE-coated two-sides and are topped with SBS-laminated overlids. Both are made by Huhtamaki Consumer Packaging (www.us.huhtamaki.com). Priced at $3.99, the pint cartons and lids are offset-printed in three or four colors with graphics replicating those found at Starbucks coffee shops. Novelty ice cream bars are available at C-stores for $2.49 each. Single-serve cups (3.6 oz) are $1.29 each.



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