We think it’s pretty obvious that packaging professionals need a strategy for ecommerce packaging. But back in March 2017, we still laid out the reasons in case you need to articulate them in an action plan.
Article author and packaging consultant Phil McKiernan, now with PTIS Global, explains that standards don’t exist yet and that “many companies are still assessing if the ecommerce service model should be managed by internal resources or if they should be seeking a co-packing or partner provider to take over this growing segment.”
As the previous article in this list shows, by July (a mere four months later), the majority of companies responding to our webinar poll had decided to keep ecommerce packaging in-house. Shows you how fast this segment is evolving—by necessity.
Before setting a strategy, “companies should look for non-traditional collaborations to determine industry challenges, options in manufacturing and varied channel outlets,” McKiernan says.
He also advises you to consider where your labor, processing, third-party partnerships, equipment and technology assets are headed in the next five to 10 years. According to McKiernan, being prepared now will let you “explore your options before you’re in a position where you don’t have any.”
NEXT: What ecommerce packaging is going to look like in 2018