Boxes, schloxes. Why use all that costly corrugated packaging when a padded envelope will do?
As long as product protection remains key, flexible packaging offers several benefits, according to author Mark Brogan from Printpack, a privately held manufacturer of flexible and specialty rigid packaging.
“Flexible packaging’s unique attributes can provide opportunities to tackle some of ecommerce’s largest sustainability challenges,” Brogan says. “A brand can reduce its waste and carbon footprint, and increase shipping volumes and shelf life—while consumers pay less for shipping.”
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