7 ecommerce packaging developments that rocked 2017: Page 6 of 7

Lisa McTigue Pierce in Supply Chain on December 14, 2017

#2. The sustainability of ecommerce packaging is in question

The ecommerce channel presents unique challenges around packaging sustainability and optimization, which were outlined in a new whitepaper from environmental and policy packaging group Ameripen (see chart above). But the obstacles can be overcome.

The whitepaper offers these key conclusions:

• “[O]ptimizing packaging for ecommerce may very well look different than design for traditional retail, due to the different demands of the respective distribution chains.”

• “Opportunities to invest in further development of the packaging supply chain for ecommerce and subsequently omni-commerce scan the breadth of distribution channel and solutions will come only through industry collaboration and transparency.”


NEXT: Amazon on creating ecommerce packaging that’s great for all: customers, companies and the environment


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