Packaging Design

Can Tupperware and Loop Transform the Perception of Plastics?

Durable plastic packaging can have a long, useful, positive life that fits in with a sustainable mindset, as a new partnership is eager to prove.

Soon, consumers will be able to buy name-brand products on the Loop circular shopping platform in reusable plastic containers made by Tupperware.

In this 36-minute video, we hear from key players in this development — Tom Szaky, the CEO of Loop, and founder/CEO of Loop’s parent company, TerraCycle; and Bill Wright, executive vice president of product innovation for Tupperware Brands — on …

• How this agreement will be received by the sustainability community and why;
• Tupperware’s recent business transformation;
• The company’s ECO+ plastics;
• What markets might be most interested in using Tupperware containers;
• How the partnership can help Tupperware design more sustainable products in the future;
• The outlook for more durable plastic packaging for Loop and its brand partners.

Watch the video above.

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