Eco-Friendly Wines Launched in Trendy Packaging

The Yellow+Blue brand of organically grown Argentinian wines has announced the release of its new Torrontes varietal in new Tetra Pak cartons. Growing consumer demand for greener more environmentally friendly wine and the success of its Malbec in sustainable packages from Tetra Pak led Yellow+Blue to add this new organic varietal.

Naturally produced at a certified organic winery located in Cafayate, Argentina -- widely thought of as the best spot for Torrontes in Argentina -- the new varietal is due to be released in the U.S. on October 27, 2008.

"Wine is one of the few products where the container often weighs more than the contents, adding substantially to the carbon footprint for both production and shipping," said Matthew Cain, President of J. Soif, importer and owner of Yellow+Blue. "Using Tetra Pak packaging allows Yellow+Blue to provide our customers with a quality Torrontes while doing our part for the environment. That's why we often say Yellow+Blue equals 'green'."

In addition to its commitment to reduce the carbon footprint of its wines through the use of renewable paper cartons from Tetra Pak, Yellow+Blue wines are certified organic, according to the company. Its growers use natural, sustainable processes in their vineyards, and do not use pesticides or synthetic fertilizers.

"Tetra Pak is pleased that Yellow+Blue has once again selected our cartons made mainly from paper, a renewable resource, as a way to provide its consumers with a sustainable way to enjoy its quality Argentinian wines," said Beth Kennedy, marketing manager for Tetra Pak's food and wine category. "Comprised of 90% less packaging than traditional bottles, Tetra Pak wine cartons save on fuel, transportation and storage costs and limit greenhouse gases. An added benefit of our Tetra Prisma 1L cartons is they provide consumers with 33% more wine than in standard glass bottles."

Source: Tetra Pak