Exceldor opts for eco-friendly packaging for fresh product line
March 21, 2014
Exceldor's line of fresh products is now offered in EVOK packaging from Cascades. The packaging is made from 25 percent recycled material and is the first polystyrene foam food tray in North America to hit grocery shelves that is comprised of recycled materials.
The foam trays are intended for packaging meats, poultry, fish and seafood, as well as fresh fruit and vegetables. This innovative technology from Cascades is one of many that look to reduce the consumers’ environmental impact. Not only is the product innovative and eco-friendly, it has attained a UL Environment claim validation for its recycled content. The recycled material used to produce EVOK trays is also approved by the Food and Drug Administration (FDA) and the Canadian Food Inspection Agency (CFIA).
The Québec-based company has decided to use EVOK packaging for all of its polystyrene foam-packaged products. Like Cascades, Exceldor is dedicated to providing consumers top quality products while promoting responsible consumption. Choosing the right type of packaging is part of this commitment. Simply by opting for EVOK, Exceldor is reducing its environmental impact.
"We are very proud to be using the new EVOK trays from Cascades. At Exceldor, we always strive to do more, and our commitment to the environment is no exception. It was only natural for Exceldor to choose EVOK packaging, and to offer a responsible alternative to our customers," says Isabelle Drouin, vpt of communications and marketing at Exceldor.
In addition to offering food packaging that is just as efficient as traditional polystyrene foam trays, the substitution of a portion of the virgin material with recycled content has reduced the environmental impact of this type of packaging.
"By incorporating 25 percent of recycled polystyrene into our products, we have reduced greenhouse gas emissions (GHGs) by 20 percent compared with our traditional polystyrene foam trays," says Luc Langevin, president/COO of Cascades Specialty Products Group.
"Cascades is proud to offer this innovative product, thus reaffirming its leadership position in the green packaging industry, and at the same time, allowing Exceldor, a local company, to reduce its environmental footprint," he adds.
This modification will allow Exceldor to lower its annual greenhouse gas emissions by close to 37 tonnes, or the equivalent of the yearly emissions produced by 15 compact cars.
Source: Cascades Inc.
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