Kimberly-Clark and TerraCycle Announce Free, Easy Packaging RecyclingKimberly-Clark and TerraCycle Announce Free, Easy Packaging Recycling

Huggies and other Kimberly-Clark brands will offer free shipment for packaging recycling and reuse.

Bob Sperber, Managing Editor, Packaging Digest; Editor, Branded Content, Informa Markets - Engineering

January 15, 2025

1 Min Read
Kimberly-Clark products
Above: Some of the Kimberly-Clark products included in the TeraCycle packaging recycling partnership.TerraCycle / Disney

At a Glance

  • Participants sign up at a dedicated webpage, download a prepaid shipping label, and ship packaging waste to TerraCycle.
  • Kimberly-Clark joins TerraCycle's network of 550-plus programs that have recycled more than 8.5 billion items to date.

Kimberly-Clark’s Huggies brand is partnering with TerraCycle to launch the Huggies Free Recycling Program in the US market to support its goal of packaging circularity for all its products in 2025. The program pertains to the outer, secondary plastic packaging of Huggies baby diapers and wipes and other Kimberly-Clark brands including Pull-Ups, Goodnites, U by Kotex, Depend, Poise, Scott, Cottonelle, and Viva. 

According to WRAP, the Waste and Resources Action Programme, less than half of the 80 million tons of packaging waste produced annually in the US gets recycled. This new partnership will help keep more waste out of landfills and incinerators.

“There’s a common misconception that single-use flexible plastic packaging can only be thrown away, but technically, almost anything can be recycled," says Tom Szaky, TerraCycle.founder and CEO.

The partnership is open to any interested school, individual, or community organization. Participants can sign up at a dedicated webpage, download a prepaid shipping label, and use it to ship boxes of plastic packaging to TerraCycle. The company’s material recovery facilities will shred, clean, and recycle the packaging materials into raw materials for use in new products.

TerraCycle now adds Kimberly-Clark to its network of more than 550 free recycling initiatives launched in partnership with more than 300 organizations worldwide, which have recycled more than 8.5 billion items. The Huggies program is an outgrowth of its Zero Waste Box program for diaper and wipe package recycling. 

Related:Estée Lauder Companies Elevates Eco-Elegance

While TerraCycle has recycling experience with diapers and other personal care products, this latest partnership program applies to the packaging, not the diapers or other products inside.

About the Author

Bob Sperber

Managing Editor, Packaging Digest; Editor, Branded Content, Informa Markets - Engineering, Informa Markets - Engineering (IME)

Bob Sperber is a writer, editor, and content creator with three-plus decades of experience spanning supply chain dynamics, manufacturing, engineering, manufacturing, and digital transformation.

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