McDonald's Releases Corporate Responsibility Report

McDonald's Corporation has released its fourth Corporate Responsibility Report, themed "Responsible food for a sustainable future." According to the company, the report unveils McDonald's progress in six key areas: governance and ethics, environmental responsibility, nutrition and well-being, sustainable supply chain, employment experience and community.

"At McDonald's, continuously improving our social and environmental performance is a key component of our continued success as a company and central to our commitment to using our size and scope to make the world a better place," said McDonald's Chief Executive Officer Jim Skinner.

 Highlights of the report include:

  - Environmental responsibility -- focus on energy efficiency, sustainable
    packaging, waste management and green restaurant design.

  - Environmental Scorecard for McDonald's suppliers to measure and reduce
    their water, energy, air and waste impact.

  - Sustainable fish supply -- in 2007, more than 91 percent of fish for
    McDonald's originated from sustainable fisheries.

  - Rainforest Protection Policy -- in place since 1989, commitment to
    refuse beef sourced from rainforest areas.

  - Evolution of nutrition information disclosure which began in 1973 --
    completed rollout of Nutrition Information Initiative.

  - Workplace recognition -- recognized by the Great Place to Work Institute
    in over 30 countries where we operate.

 The report also includes significant milestones and metrics including:

  - Green building leadership -- green restaurants currently in Sweden and
    the U.S., and more under construction in France, Brazil, Costa Rica and
    Canada.

  - Impact on local economies due to investments in new and existing
    McDonald's restaurants -- $1.9 billion.

  - Percent of consumer packaging made from renewable materials -- 82
    Percent.

  - Energy management tools including energy audits, equipment fire-up
    schedules, and Energy Management Systems.

"Credibility is only achieved if you get things done, demonstrate transparency, highlight challenges and opportunities, report on key performance indicators and critically assess your progress," said Bob Langert, McDonald's vice president of Corporate Social Responsibility. "We have attempted to meet all these expectations with this report."

The all-digital report can be accessed at http://www.crmcdonalds.com/,

Source: McDonald's Corporation