New eco-friendly packaging for bathroom tissue

Ever-Green(R) is a soft and absorbent bathroom tissue made from 100% recycled fiber, packaged in a 100% recyclable carton and shipped in an environmentally friendly way. "That combination is something not found in any other bathroom tissue product," said Lee Luft, vice president of sales and operations for Green Bay Converting, Inc.

Every package of Ever-Green(R) includes 12-rolls of soft, absorbent, 2-ply, bathroom tissue (made from 100% recycled fiber). Its unique packaging is an environmentally sustainable carton made from 100% recycled paper with no plastic content, so it's 100% recyclable. "The design is similar to a "fridge pack" that soda manufacturers use," explains Luft. "The rolls easily dispense from the carton one at a time and there's a viewing window so consumers know when they need to buy more." In addition, no difficult-to-recycle plastic is used in the Ever-Green packaging.

A totally unique feature of the carton is an area which can be used to collect the tissue cores when consumers are done with the rolls. When all the rolls are used, the entire carton including the cores can be recycled. As for shipping, the packaging is so durable that it doesn't need any additional transportation materials; and is shipped on a flat (pallet) that is also 100% recyclable.

"We're incredibly excited about this product," said Luft. "It just makes sense to take an existing product, which everyone needs and which normally produces a lot of waste in the packaging and turn it into something that's eco-friendly and won't end up in the landfill."

Ever-Green(R) is currently available for purchase online at www.letsgogreen.biz and at www.greenlinepaper.com as well as at select retailers in the Midwest and Southeastern United States.

SOURCE Green Bay Converting, Inc.