It’s time to rethink what packaging sustainability departments do and why.
Sustainability leader Bob Lilienfeld and I explore two core shifts led by SPRING, the new Sustainable Packaging Research, Information, and Networking Group. Lilienfeld is founder, Executive Director, and ombudsman for this virtual think tank designed to help all stakeholders make effective decisions about sustainable packaging development.
In this Packaging Possibilities podcast, Lilienfeld explains why SPRING:
1. Advocates changing Reduce, Reuse, Recycle to Reduce, Reuse, and Recover.
2. Believes the goal of waste reduction is really greenhouse gas (GHG) reduction.
Does this mean in the near future there might be a single carbon-footprint measurement for products and packages that can be communicated simply on-pack to consumers?
What predictions does Lilienfeld make for packaging sustainability in 2022?
PACKAGING POSSIBILITIES - Season 1: Episode 12
If you have a topic you’d like to propose for a future PACKAGING POSSIBILITIES episode, please email Lisa Pierce at [email protected].